Title: Research AssistantDepartment: Public Relations and PublicityPosition: Research AssistantE-Posta: simge.demirel@yeditepe.edu.trTelephone: 0216 578 00 00 / 1643Office: Fine Arts Building, Office No: 609AkademikResumeBA: Sabancı University, Faculty of Engineering and Natural Sciences, Industrial Engineer, 2011 MA: Yeditepe University, Institute of Social Sciences, Media and Communication Management, Integrated Marketing Communication, 2020 PhD: Marmara University, Institute of Social Sciences, Public Relations, 2020 - (...) Master Thesis: The impact of influencer marketing on consumer behavior: A study on luxury consumption