Public Relations and Publicity Department

Public Relations and Publicity is one of the most effective tools for institutions and organizations to manage their brand reputation in today's world, where globalization and technological advancements impact all aspects of life. In an era marked by intense competition and the proliferation of communication channels, organizations must maintain high levels of effective communication. Accordingly, the demand for qualified professionals in the field continues to grow each day.

Yeditepe University’s Public Relations and Publicity Undergraduate Program aims to educate professionals who can strategically apply their communication skills in the business world, are proficient in new communication technologies, possess comprehensive knowledge and practical skills in their field, and have advanced foreign language competencies. The program offers a well-rounded education based on the core principles of public relations, preparing students to become experts capable of operating in both national and global markets.

Combining the theoretical and practical aspects of the discipline, the program provides a broad and high-quality curriculum that includes subjects ranging from law and marketing principles to digital literacy, reputation management, consumer behavior, and crisis communication.

In today’s globalized world, corporate communication departments have become essential for institutions and organizations seeking to sustain their communication efforts and effectively manage their brand and reputation. As a result, public relations and publicity has emerged as one of the most in-demand professions and is among the most preferred programs by students.

The Department of Public Relations and Publicity at Yeditepe University offers a four-year undergraduate program under the Faculty of Communication. Admission to the department is based on the verbal score category of the national university entrance examination. Graduates of the program can work across nearly all sectors and company scales, both nationally and internationally.

You can visit this page  for detailed information on the 2025–2026 academic year tuition fees, payment plans, and other frequently asked questions regarding the Department of Public Relations and Publicity at Yeditepe University.

The Public Relations and Promotion Department has a student quota of 48. Of this quota, 42 students receive a 50% scholarship and 6 students receive a full scholarship.

Students can benefit from full, 50%, or 25% scholarships based on their performance in the university entrance exam. Currently, 53% of students in the department receive scholarships. These scholarships are valid throughout the standard duration of the academic program without interruption. In addition, Yeditepe University offers various other scholarship programs, such as merit-based and athlete scholarships. You can find detailed information about these opportunities on Yeditepe University Scholarship Opportunities page.  

Under the umbrella of Yeditepe University Faculty of Business Administration, the Department of Public Relations and Publicity offers an education program that aims to train professionals who can establish strategic relationships between institutions and their target audience, use communication technologies at a high level, analyze social dynamics well, adhere to professional ethical values, think and apply globally, and are experts in their field. The curriculum includes courses on the basic framework of the discipline of public relations and publicity, scientific research methods, internet and new media. Our teaching staff, consisting of academics who have proven themselves nationally and internationally with their work and prominent names in the sector, guide our students with all their knowledge. With regular workshops, students have the opportunity to apply the theoretical knowledge they learn in the courses. At the same time, the Communication Agency ILA, equipped with new technologies operating within the Faculty of Communication, serves as an important practice area for students.

In this context, our curriculum has been formed with the categories of Basic courses, Field courses and Elective courses. Elective courses are divided into three groups; Field Elective courses that students can choose for their own field, Free Elective courses in the elective course pool of the university outside their field, and Concentration Area Elective courses, which include courses agreed upon by the two departments, for students who want to concentrate more on a certain field. Student exchange agreements are made with leading higher education institutions in Europe in order for students to get to know different cultures, increase their experiences and improve their perspectives. Through these exchange programs, our students spend one or two semesters of their education abroad. 

Thanks to events such as interviews, conferences and seminars organized by the Department of Public Relations and Publicity throughout the year, students have the opportunity to meet with leading representatives of their field of expertise. The strong connection between the department and the sector enables students to get to know the business world while they are still studying.
 

The Public Relations and Publicity Undergraduate Program offers an interdisciplinary education, which enables graduates to pursue diverse career paths in both the public and private sectors, nationally and internationally.

Graduates can work in departments such as Corporate Communication, Public Relations, Advertising, Strategic Marketing Communication, Brand Management, and Corporate Social Responsibility within national and international companies, public institutions, non-governmental organizations, media and broadcasting organizations, advertising agencies, research firms, banks, and other organizations across various industries.

They can take on roles such as manager, consultant, brand representative, copywriter, strategic communicator, advertising director, content manager, or marketing specialist.

Graduates who wish to pursue an academic career can continue their studies at the graduate level and become researchers or academics by completing master’s and doctoral programs.

Mission

The Department of Public Relations and Publicity aims to educate students who will shape the communication and public relations sector, guided by an academic staff with national and international recognition. In addition to opportunities for minors and double majors in other departments, students can also benefit from Erasmus+ agreements to study in Europe. We prepare our students to become globally minded communication professionals who can think analytically, develop creative solutions, act with self-confidence and social responsibility, and uphold ethical standards.

Vision

To educate individuals who can understand cause-and-effect relationships accurately, analyze and solve problems effectively, and who are productive, self-confident, respectful of people and nature, and aware of their social responsibilities.

Core Values

Our core value is to sustain our modern approach to education while upholding the principles of Mustafa Kemal Atatürk and the spirit of the Republican Renaissance.

Our faculty, which holds bilateral agreements with many higher education institutions abroad, places great importance on student mobility. Therefore, the Department of Public Relations and Publicity both welcomes students from universities around the world each semester and sends its own students abroad through Erasmus+ and other exchange programs.

Students who wish to apply for international exchange programs or obtain more detailed information can visit the Yeditepe University International Office or contact the department’s Erasmus+ coordinator.

The Bologna Process aims to align higher education departments across Europe and enhance their communication capacity while minimizing discrepancies in implementation. At its core, the process is designed to strengthen the interaction between instructors and students. Through the Bologna Process, students in the Department of Public Relations and Publicity benefit from a more structured, transparent, and well-equipped educational experience.

Click here to see the Program Information Package.

Our university provides associate and undergraduate students with the opportunity to pursue a second associate or undergraduate degree (double major) in a different program within the university, in addition to their primary program, or to study in a minor program in order to gain knowledge in a specific field. 
All of our students can benefit from double major and minor programs without paying any additional fees.

Eligibility Criteria for Double Major Applications:

• To be eligible for admission to a double major program, students must have successfully completed all courses in their primary degree program up to the semester in which they apply.  
• Students who will be admitted to a double major program must meet the foreign language proficiency requirement of the relevant program.
• Students who wish to pursue a double major may apply to the relevant Faculty Dean’s Office or the Vocational School Directorate within the timeframes specified in the academic calendar. Applications may be submitted no earlier than the second semester and no later than the beginning of the third semester for associate degree programs, and no earlier than the third semester and no later than the beginning of the fifth semester for four-year programs, the seventh semester for five-year programs, and the ninth semester for six-year programs.
• The student must have a minimum cumulative GPA of 2.75 out of 4.00 in the primary program, and,
• Must either rank within the top 20% of their class in the primary degree program, or, if not within the top 20% despite having a minimum GPA of 2.75 out of 4.00, must have a university entrance score equal to or higher than the base score required for the intended double major program in the relevant year.
  For programs that require a national entrance ranking (Engineering, Education, Law, Pharmacy, Medicine, Architecture and Dentistry), students who wish to pursue a double major must also meet the relevant ranking requirement set by the Council of Higher Education (YÖK) for the year in which they were initially admitted to the program.
  In cases where the double major program admits students through a talent-based entrance exam, the student must also pass this exam to be eligible for admission.

Eligibility Criteria for Minor Program Applications:

• To be eligible for admission to a minor program, students must have successfully completed all courses in their primary program up to the semester in which they apply.
• Students who will be admitted to a minor program must meet the foreign language proficiency requirement of the relevant program.
• Students who wish to pursue a minor may apply to the relevant Faculty Dean’s Office or the Vocational School Directorate within the timeframes specified in the academic calendar. Applications may be submitted no earlier than the second semester and no later than the beginning of the third semester for associate degree programs; and no earlier than the third semester and no later than the beginning of the sixth semester for undergraduate programs.
• At the time of application to the minor program, the student must have a minimum cumulative GPA of 2.50 out of 4.00 in the primary program.

Additional Information Regarding Double Major and Minor Applications:

• In order to initiate a double major or minor program, a learning protocol must be signed between the relevant departments. This protocol should outline the additional, equivalent, and shared courses that the student is required to take, and must be approved by the University Senate.
• Detailed information regarding the implementation of double major and minor programs can be found in the Associate and Undergraduate Education and Instruction Regulations of Yeditepe University, available on the university website.
• A student may withdraw from a double major or minor program voluntarily or under the conditions stipulated in the regulations. If the student withdraws, they are not required to repeat the courses they failed within the double major or minor program.
• It is not permitted to enroll in more than one second major degree program at the same time. However, it is possible to enroll in a second major degree program and a minor program simultaneously.
• A student who fulfills the graduation requirements of their primary program and successfully completes a double major program is awarded a second major diploma. A student who completes a minor program is awarded a minor program certificate.

Click here to see the Double Major Agreements of our department.

Click to see the Minor Agreements of our department.

In line with its philosophy of community service, the Department of Public Relations and Publicity at Yeditepe University aims to encourage students to engage in social responsibility projects and to develop an educational process that is both instructive and creative, deeply integrated with society.

As part of the recent updates to the undergraduate curriculum, students are required to successfully complete a Graduation Social Responsibility Project in order to be eligible for graduation. Within the scope of this course, students either implement social responsibility projects that contribute to building sustainable relationships between the university and its surrounding community, or they undertake thesis research that adds value to the field of public relations.

COMM 300 Internship Guidelines
Long-Term Internship (42 Working Days)

As part of the COMM 300 Internship course in the sixth semester, students are required to complete a long-term mandatory internship spanning 42 working days. This program allows students to apply their knowledge and skills in collaboration with industry professionals for approximately four months. It provides an opportunity to gain real working experience before graduation and to build a strong professional network.

The sixth-semester academic schedule is designed to allow students to work at their internship placements three days a week and attend classes on campus for the remaining two days. Students may arrange their mandatory internship placements independently or seek assistance from their department or the University Career Office when searching for companies relevant to their fields of interest.

For Internship Regulations, please click here.

Frequently Asked Questions

1. Where can I find the necessary documents to start the internship process?

You can obtain the required documents for starting your internship from the departmental office.

2. What fields should I focus on for finding an internship placement?

Agencies and corporate companies operating in the field of Public Relations and Advertising are accepted as suitable internship placements.

3. Can I receive assistance from the department if I cannot find an internship placement?

Students who encounter difficulties in finding internship placements can contact the department’s internship coordinator.

4. What do I need to submit to complete my internship process?

Upon completing your 42 working-day internship, you must fill out the internship logbook completely and submit it to the department’s internship coordinator with a signature. After submission, the internship process is considered complete, and the final grade for the COMM 300 Internship course will be entered into the system at the end of the semester following the review of the logbook.

5. Where can I access the Internship Logbook?

The Internship Logbook can be downloaded from this link.

6. What should I consider when filling out the Internship Logbook?

The Internship Logbook must be completed without missing any sections. Pay attention to the start and end dates of the internship. Each page must include the name, surname, title, and signature of the authorized personnel supervising the internship. Public holidays are not counted as working days and are not included in the 42 working days.

7. When should I submit my completed Internship Logbook?

The Internship Logbook must be submitted by the end of the current academic semester.

8. I am an irregular student or a double major student. Can I complete my internship during the summer?

Only irregular students, double major students, or those with incomplete courses can complete their internships during the summer upon submitting a petition. These students must enroll in the internship course during the second semester. Students who do not register for the course will not be evaluated.

9. What should I do if my internship days overlap with my class schedule?

The academic schedule for the semester, which includes the internship course, is structured to allow students to work three days at their internship placements and attend classes on campus for two days. It is recommended to adhere to this plan while scheduling. Specific conditions are outlined in the answer to question 8.

Internship Documents

• Internship Form

• Internship Logbook

• CV Sample (English): Click Here

• CV Sample (Turkish): Click Here