Course Language:
English
Course Coordinator:
Course Objectives:
In an era where AI tools are becoming increasingly integrated into our daily lives, it is crucial to explore their impact on human communication. This course aims to introduce students to the theory, practice and techniques of artificial intelligence (AI) and its applications to the public relations industry.
Course Content:
The objective of the course is to present an overview of AI principles and approaches, definition and describing the common concepts related to AI and understanding the general use of AI in public relations industry. This course develops an understanding of ethics and AI and AI literacy for the PR students as well.
Course Methodology:
1: Lecture; 2: Interactive Lecture; 6: Case Study; 15: Assignment
Course Evaluation Methods:
A: Testing, C: Homework
Vertical Tabs
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