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Course Code: 
COMM 106
Course Period: 
Spring
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Course Language: 
English
Courses given by: 
Billur ÜLGER
Course Assistants : 
Hakan TÜRKKUŞU
Course Objectives: 
The purpose of the course is to enable students to gain a understanding of and basic knowledge about sustainability from the widest perspective.
Course Content: 

The world is changing; this is probably the only constant thing in life from the philosophical point of view. This course comprises a wide variety of subjects from the responsibilities of an individual and/or government to food production, energy consumption, air and water pollution. It focuses on the fact that social responsibility is as important as commercial success in professional life.

Course Methodology: 
1-Lecture 2- Interactive Lecture 6- Case Study 7 12- Groupwork 15- Assignment 16- Oral Exam 19- Guest Speaker
Course Evaluation Methods: 
B- Oral Exam / Presentation C- Homework E- Project / Design

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

1) To learn the importance, location and value of natural resources such as air, soil, and water

3, 7, 8, 9

1, 2, 6, 12, 15, 16

B, C, E

2 )To gain knowledge of food ingredients (production) and nutritional habits (food culture) and to be able to make the right decision for a better and healthier life

3, 7, 8, 9

1, 2, 6, 12, 15, 16, 19

B, C, E

3) To gain knowledge of energy consumption and to comprehend the importance of alternative energy sources

3, 7, 8, 9

1, 2,  6, 12, 15, 16

B, C, E

4) To comprehend the value of biodiversity and to become aware of the fact that life will cease to exist without flora and fauna

3, 7, 8, 9

1, 2, 6, 12, 15, 16, 19

B, C, E

5) To gain knowledge and comprehend the importance of the reasons and threats of climate change

3, 7, 8, 9

1, 2, 6, 12, 15, 16

B, C, E

6) To gain courage and skill of behaving pro-actively in business life.

3, 7, 8, 9

1, 2, 6, 12, 15, 16

B, C, E
 
 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

Introduction to sustainability:

  • Content
  • Benefits
  • Educators
  • Sources: Books, professional organizations, NGOs, media, etc.

 

2

Warm up:

  • What is sustainability? Why is it important?
  • Things that we have not been able to sustain; things that we have lost
  • Past >Today > Future or Past < Today < Future: Which one is more realistic?

 

3

Main elements:

  • Air
  • Soil
  • Water
  • Heat

A calendar incorporating the themes of environment and nature

4

Social change and sustainability:

  • Personal expectations and awareness
  • The evolution of the corporate mentality
  • The initiation of NGOs

 

5

Economic contribution or pressure?

  • Changing legal regulations and sanctions
  • The economy of reproduction/derivation 
  • Macro and micro perceptions, illusions, and reflections
  • The approach of fair economy

 

6

Guest speaker: Healthy eating and industrial foods

 

 

7

THREE MINUTES AT THE LECTERN: Healthy eating and industrial foods from the students

Student presentations about a subject matter

Preparation for the three-minute presentations at the lectern

8

Our mistakes:

  • Individuals
  • Society (Habits, invalid knowledge, lack of education, etc.)
  • Governments/States
  • International

 

9

Sustainability in terms of Communications Professionals: Risk analizi

  • Crisis management
  • Media relations

 

Sustainability agenda

10

Solutions:

  • Individual
  • Societal (NGO)
  • Corporate (Private and state firms, municipalities)
  • National (Ministery, government, etc.)
  • International (Agreements, organizations)

 

11

MIDTERM EVALUATION & CRITERIA

  • Developing a project idea
  • Usefulness analysis
  • Presentation skills
  • NLP approach (Five senses, 3B, etc.)

 

12

Case study: Urban waste management and the transformation of pollution into earnings

 

 

13

Guest speaker: Ecology and bio-diversity; respect to the species’ right to live

 

14

THREE MINUTES AT THE LECTERN: Bio-diversity in the university campus and ecological stance

Student presentations about a subject matter

Preparation for the three-minute presentations at the lectern

15

Sustainability after graduation (At the beginning of business life) within the “Multidisciplinary” and “Transdisciplinary” frameworks

 

 

16

FINAL (Project submission and presentation)

 
 
 

Recommended Sources

RECOMMENDED SOURCES

Textbook

Hedstrom, G. S. (2018). Sustainability : What It Is and How to Measure It. De Gruyter. http://eds.a.ebscohost.com.lproxy.yeditepe.edu.tr/eds/ebookviewer/ebook?sid=9604f7d7-7b70-458d-a2ef-f8c9639603f0%40sessionmgr4006&vid=5&rid=1&format=EB

Additional Resources

Diwekar, U. M., & Cabezas, H. (2012). Sustainability : Multi-disciplinary Perspectives. Bentham Science Publishers. http://eds.a.ebscohost.com.lproxy.yeditepe.edu.tr/eds/ebookviewer/ebook?sid=9604f7d7-7b70-458d-a2ef-f8c9639603f0%40sessionmgr4006&vid=4&rid=4&format=EB

Garrido Azevedo, S., & Matias, J. C. O. (2017). Corporate Sustainability : The New Pillar of the Circular Economy. Nova Science Publishers, Inc. http://eds.a.ebscohost.com.lproxy.yeditepe.edu.tr/eds/ebookviewer/ebook?sid=9604f7d7-7b70-458d-a2ef-f8c9639603f0%40sessionmgr4006&vid=7&rid=11&format=EB

Açık Radyo / Ömer Madra

&

Lecturer’s course notes
 
 

Material Sharing

MATERIAL SHARING

Documents

www.coadsys.yeditepe.edu.tr and in-class distribution

Assignments

www.coadsys.yeditepe.edu.tr and in-class distribution

Exams

 
 
 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Midterm (Classwork: Preparation for the project)

1

20

Presentation (Three minutes at the lectern)

2

20

Homework-Classwork

14

10

Final (Final Project submission and presentation)

1

50

Total

 

100

CONTRIBUTION OF FINAL PRESENTATION TO OVERALL GRADE

 

50

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

 

50

Total

 

100
 
 

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

1

S/he has theoretical knowledge about the field of public relations

X

 

 

 

 

2

S/he knows the research methods and techniques that are related to the field of public relations.

X

 

 

 

 

3

S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations.

 

 

 

 

X

4

S/he is able to make oral presentations in English about her/his field.

 

 

 

X

 

5

S/he has the digital competencies that are required by the field.

 

 

 

X

 

6

S/he has the ability of creative thinking that is required by the field of public relations.

 

 

X

 

 

7

S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.

X

 

 

 

 

8

S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.

 

 

 

X

 

9

S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.

X

 

 

 

 

10

S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

X

 

 

 

 
 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration

14

3

42

Hours for off-the-classroom study (Pre-study, practice, etc.)

15

3

45

Presentation (Three minutes at the lectern)

2

3

6

Midterm (Classwork: Preparation fo the project)

1

3

3

Homework-Classwork

14

2

28

Final (File submission and preparation)

1

3

3

Total Work Load

 

 

127

Total Work Load / 25 (h)

 

 

5,08

ECTS Credit of the Course

 

 

5
 
 
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