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Course Code: 
PRP 251
Course Period: 
Autumn
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
4
Prerequisite Courses: 
Introduction to Public Relations
Course Language: 
English
Course Objectives: 
To familiarize the students with the essentials of contemporary management approches and practices.
Course Content: 

The course  is organized around  the analysis of (a) basic managerial functions such as planning, organizing, leading, directing  and controlling; (b) critical managerial skills such as decision making, leadership, communication; and (c) special issues concerning ethics, social responsibility and external  social, economic and technological forces which shape  the theory and practice of managing organizations. The content of the course is also designed to familiarize the students with the basic concepts, principles, models, theories, and practices of organizations, organization structures and organizational processes. 

Course Methodology: 
1: Lecture, 2: Interactive Lecture, 3: Special Support/Structural Examples, 6: Case Study, 15: Assignment
Course Evaluation Methods: 
A: Testing, B: Oral Exam/Presentation, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Teaching Methods

Teaching Methods

Assessment Methods

1) Understanding the fundamental approaches to management, and why managers are important

to organizations.

1,2,3,4,7,8,9

1,2,3,6,15

A,B,C

2) To be able to see and analyze the interaction of public relations with other sectors

1,2,3,4,7,8,9

 

1,2,3,6,15

A,B,C

3) Seeing and positioning different kinds of publicity and public relations according to different areas

1,2,3,4,7,8,9

 

1,2,3,6,15

A,B,C

4) Developing models related to public relations and presenting this by discussing

1,2,3,4,7,8,9

 

1,2,3,6,15

A,B,C
 
 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

Week

Topics

Study Materials

1

 Introduction: overview of the Course

 

2

 Managers in the Workplace

Text Book and Readings

3

 Constraints and Challenges for the Global Managers

Text Book and Readings

4

 Diverse Work Force& Social Responsibility, Ethics.

Text Book and Readings

5

 Decision Making, Change& Innovation

Text Book and Readings

6

 Planning and Strategy

Text Book and Readings

7

 Mid-Term Exam

Text Book and Readings

8

Foundations of the Classical and Contemporary Organizational Design

Text Book and Readings

9

The External Environment

Text Book and Readings

10

Organizational Culture and Ethical Values

Text Book and Readings

11

Motivation &  Leadership

Text Book and Readings

12

Term-Project Presentations

  

13

Term-Project Presentations

  

14

Term-Project Presentations

 

15

Review Of The Semester

 

16

Final Exam

  
 
 

Recommended Sources

RECOMMENDED SOURCES

Textbook

Stephen P. Robbins & Mary Coultner. Management.(13th Global Ed. 2015) Pearson.

”Organization Theory and Design”, Richard L. Daft, Jonathon Murphy, Hugh Willmott, South - Western

Additional Resources

Richard Daft. The Leadership Experience. (2007)Harcourt.

Jack Welch, Winning. (2005)  Harper- Collins.

C. McChesney, S. Covey.  The  Four Disciplines of Execution ( 2012) Free Press.
 

Material Sharing

MATERIAL SHARING

Documents

Textbook, Additional readings, Cases.

Assignments

Cases, Term-Project assignments.

Exams

Mid-Term and Final Examinations.
 
 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-term

1

50

Attendance & Participation, Case Discussions

1

20

TERM- Project Assignment

1

30

Total

 

100

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE

 

40

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

 

60

Total

 

100
 
 

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

  

1

S/he has theoretical knowledge about the field of public relations

      

x

    

2

S/he knows the research methods and techniques that are related to the field of public relations.

        

x

  

3

S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations.

      

x

    

4

S/he is able to make oral presentations in English about her/his field.

  

x

        

5

S/he has the digital competencies that are required by the field.

  

x

        

6

S/he has the ability of creative thinking that is required by the field of public relations.

  

x

        

7

S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.

x

          

8

S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. 

    

x

      

9

S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.

        

x

  

10

S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

      

x

    
 
 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration

14

3

42

Hours for off-the-classroom study (Pre-study, practice)

10

3

30

Midterm

1

3

3

Homework

1

15

15

Final examination

1

5

5

Total Work Load

 

 

95

Total Work Load / 25 (h)

 

 

3,8

ECTS Credit of the Course

 

 

4
 
 
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