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Course Code: 
PRP 101
Course Period: 
Autumn
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Course Language: 
English
Course Objectives: 
The aim of this course is to introduce students to the principles, theories, publics and the process of public relations.
Course Content: 

The course covers the following topics: the definition, elements, history and theory of public relations, ROPE Model, and media relations.

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study
Course Evaluation Methods: 
A: Testing , B: Experiment C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1) Students differentiate the meaning of PR and related concepts. 1,2,3 1,2 A,C
2) Students summarize the history of modern PR. 1,2,3 1,2,12 A,C
3) Students discuss various theories in relation with PR. 1,2,3 1,9 A,C
4) Students select and use appropriate research techniques for a range of PR situations. 4,5,6,7 1,9 A,C
5) Students write objectives for a specific PR process. 4,5,6,7,8,9,10 1,12 A,C
6) Students write a press-bulletin on a given topic. 4,5,6,7,8,9,10 1,12 A,C

 

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 Introduction  
2 A first definition and an overview of public relations.  
3 Elements of PR  
4 Public Relations Departments & PR Ethics  
5 History of PR- Grunig and Hunt’s Four Models of PR  
6 History of PR in Turkey  
7 Theoretical Basis for Public Relations –I-  
8 MIDTERM EXAM  
9 Public Relations Process: -I: Research  
10 Public Relations Process: -I: Research  
11 Public Relations Process: -II: Objectives  
12 Public Relations Process: -III: Planning  
13 Public Relations Process: -IV: Evaluation  
14 Media Relations: An introduction  
15 Media Relations: Practice  
16 Final  

 

Recommended Sources

RECOMMENDED SOURCES
Documents Public Relations: The profession and the practice; Dan Lattimore, Otis Baskin, S. Heiman& E. Toth McGraw Hill, 2009, 3rd Ed
Additional Resources Course notes provided by the instructor

 

Material Sharing

MATERIAL SHARING
Documents IPRA Codes of Conduct, Documentary film about Edward Bernays, Various Press Bulletin samples
Assignments 1.Definition of PR, 2.Elements of PR, 3.Differences of PR and Advertising, 4.Ethics and PR/Cases in PR History, 5.Grunig& Hunts 4 models-teamwork, 6.Theories of PR-reading assgn., 7.PR research, 8.Setting PR Objectives,9.PR planning, 10.Press-bulletin exercise
Exams Midterm and Final

 

Assessment

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-term 1 60
Assignment 1 20
Attendance and Participation 1 20
Total   100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE   40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE   60
Total   100

 

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5  
1 She/he has theoretical knowledge about the field of public relations       x    
2 She/he knows the research methods and technics that are related to the field of public relations.         x  
3 She/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations.   x        
4 She/he is able to make oral presentations in English about her/his field.       x    
5 She/has the digital competencies that are required by the field.         x  
6 She/has the ability of creative thinking that are required by the field of public relations.         x  
7 She/he has the abilities of research, planning, implementation, measurement and assessments that are necessary for a successful public relations practice.       x    
8 She/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.      x      
9 She/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.       x    
10 She/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.   x        

 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration

(Hour)

Total

Workload

(Hour)

Course Duration 15 3 45
Hours for off-the-classroom study (Pre-study, practice) 15 4 60
Mid-terms 1 5 5
Assignment 1 15 15
Homework 0 0 0
Final examination 1 5 5
Total Work Load     130
Total Work Load / 25 (h)     5,2
ECTS Credit of the Course     5