The course covers the following topics: the definition, elements, history and theory of public relations, ROPE Model, and media relations.
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Course Learning Outcomes
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Learning Outcomes |
Program Learning Outcomes |
Teaching Methods |
Assessment Methods |
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1) Students differentiate the meaning of PR and related concepts. |
1,2,3 |
1,2 |
A,C |
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2) Students summarize the history of modern PR. |
1,2,3 |
1,2,12 |
A,C |
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3) Students discuss various theories in relation with PR. |
1,2,3 |
1,9 |
A,C |
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4) Students select and use appropriate research techniques for a range of PR situations. |
4,5,6,7 |
1,9 |
A,C |
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5) Students write objectives for a specific PR process. |
4,5,6,7,8,9,10 |
1,12 |
A,C |
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6) Students write a press-bulletin on a given topic. |
4,5,6,7,8,9,10 |
1,12 |
A,C |
Course Flow
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COURSE CONTENT |
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Week |
Topics |
Study Materials |
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1 |
Introduction |
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2 |
A first definition and an overview of public relations. |
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3 |
Elements of PR |
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4 |
Public Relations Departments & PR Ethics |
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5 |
History of PR- Grunig and Hunt’s Four Models of PR |
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6 |
History of PR in Turkey |
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7 |
Theoretical Basis for Public Relations –I- |
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8 |
MIDTERM EXAM |
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9 |
Public Relations Process: -I: Research |
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10 |
Public Relations Process: -I: Research |
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11 |
Public Relations Process: -II: Objectives |
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12 |
Public Relations Process: -III: Planning |
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13 |
Public Relations Process: -IV: Evaluation |
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14 |
Media Relations: An introduction |
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15 |
Media Relations: Practice |
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16 |
Final |
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Recommended Sources
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RECOMMENDED SOURCES |
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Documents |
Public Relations: The profession and the practice; Dan Lattimore, Otis Baskin, S. Heiman& E. Toth McGraw Hill, 2009, 3rd Ed, Public Relations Cases; Jerry A. Hendrix, Darrell C. Hayes, 7th Ed., |
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Additional Resources |
Course notes provided by the instructor: , Bıçakçı, A. B. & Hürmeriç, P. (2013). Milestones in Turkish Public Relations History, Public Relations Review, 39, ss.91-100. |
Material Sharing
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MATERIAL SHARING |
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Documents |
IPRA Codes of Conduct, Documentary film about Edward Bernays, Various Press Bulletin samples |
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Assignments |
1.Definition of PR, 2. Grunig & Hunt’s elements of PR, 3.Understanding to write the aim of PR, 4. Press release writings |
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Exams |
Midterm and Final |
Assessment
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ASSESSMENT |
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IN-TERM STUDIES |
NUMBER |
PERCENTAGE |
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Mid-term |
1 |
50 |
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Homework |
4 |
30 |
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Attendance and Participation |
1 |
20 |
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Total |
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100 |
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CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE |
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50 |
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CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE |
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50 |
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Total |
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100 |
Course’s Contribution to Program
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COURSE'S CONTRIBUTION TO PROGRAM |
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No |
Program Learning Outcomes |
Contribution |
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1 |
2 |
3 |
4 |
5 |
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1 |
S/he has theoretical knowledge about the field of public relations |
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x |
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2 |
S/he knows the research methods and techniques that are related to the field of public relations. |
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x |
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3 |
S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations. |
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x |
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4 |
S/he is able to make oral presentations in English about her/his field. |
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x |
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5 |
S/he has the digital competencies that are required by the field. |
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x |
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6 |
S/he has the ability of creative thinking that is required by the field of public relations. |
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x |
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7 |
S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice. |
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x |
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8 |
S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. |
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x |
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9 |
S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective. |
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x |
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10 |
S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules. |
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x |
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ECTS
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ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION |
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Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
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Course Duration |
14 |
4 |
56 |
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Hours for off-the-classroom study (Pre-study, practice) |
14 |
5 |
70 |
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Mid-terms |
1 |
3 |
3 |
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Homework |
4 |
3 |
12 |
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Final examination |
1 |
3 |
3 |
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Total Work Load |
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144 |
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Total Work Load / 25 (h) |
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5,76 |
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ECTS Credit of the Course |
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6 |