• Türkçe
  • English
Course Code: 
PRP 101
Course Period: 
Autumn
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
6
Course Language: 
English
Courses given by: 
Course Objectives: 
The aim of this course is to introduce students to the principles, theories, publics and the process of public relations.
Course Content: 

The course covers the following topics: the definition, elements, history and theory of public relations, ROPE Model, and media relations.

Course Methodology: 
1: Lecture, 2: Interactive Lecture, 9: Demonstration, 12: Groupwork
Course Evaluation Methods: 
A: Testing , C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

1) Students differentiate the meaning of PR and related concepts.

1,2,3

1,2

A,C

2) Students summarize the history of modern PR.

1,2,3

1,2,12

A,C

3) Students discuss various theories in relation with PR.

1,2,3

1,9

A,C

4) Students select and use appropriate research techniques for a range of PR situations.

4,5,6,7

1,9

A,C

5) Students write objectives for a specific PR process.

4,5,6,7,8,9,10

1,12

A,C

6) Students write a press-bulletin on a given topic.

4,5,6,7,8,9,10

1,12

A,C

 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

Introduction

 

2

A first definition and an overview of public relations.

 

3

Elements of PR

 

4

Public Relations Departments & PR Ethics

 

5

History of PR- Grunig and Hunt’s Four Models of PR

 

6

History of PR in Turkey

 

7

Theoretical Basis for Public Relations –I-

 

8

MIDTERM EXAM

 

9

Public Relations Process: -I: Research

 

10

Public Relations Process: -I: Research

 

11

Public Relations Process: -II: Objectives

 

12

Public Relations Process: -III: Planning

 

13

Public Relations Process: -IV: Evaluation

 

14

Media Relations: An introduction

 

15

Media Relations: Practice

 

16

Final

 

 

Recommended Sources

RECOMMENDED SOURCES

Documents

Public Relations: The profession and the practice; Dan Lattimore, Otis Baskin, S. Heiman& E. Toth McGraw Hill, 2009, 3rd Ed, Public Relations Cases; Jerry A. Hendrix, Darrell C. Hayes, 7th Ed.,

Additional Resources

Course notes provided by the instructor: , Bıçakçı, A. B. & Hürmeriç, P. (2013). Milestones in Turkish Public Relations History, Public Relations Review, 39, ss.91-100.

 

Material Sharing

MATERIAL SHARING

Documents

IPRA Codes of Conduct, Documentary film about Edward Bernays, Various Press Bulletin samples

Assignments

1.Definition of PR, 2. Grunig & Hunt’s elements of PR, 3.Understanding to write the aim of PR, 4. Press release writings

Exams

Midterm and Final

 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-term

1

50

Homework

4

30

Attendance and Participation

1

20

Total

 

100

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE

 

50

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

 

50

Total

 

100

 

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

 

1

S/he has theoretical knowledge about the field of public relations

 

 

 

x

 

 

2

S/he knows the research methods and techniques that are related to the field of public relations.

 

 

 

x

 

 

3

S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations.

 

 

 

x

 

 

4

S/he is able to make oral presentations in English about her/his field.

 

 

 

x

 

 

5

S/he has the digital competencies that are required by the field.

 

 

 

x

 

 

6

S/he has the ability of creative thinking that is required by the field of public relations.

 

 

x

 

 

 

7

S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.

 

 

x

 

 

 

8

S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.

 

 

x

 

 

 

9

S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.

 

 

x

 

 

 

10

S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

 

 

 

 

x

 

 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration

(Hour)

Total

Workload

(Hour)

Course Duration

14

4

56

Hours for off-the-classroom study (Pre-study, practice)

14

5

70

Mid-terms

1

3

3

Homework

4

3

12

Final examination

1

3

3

Total Work Load

 

 

144

Total Work Load / 25 (h)

 

 

5,76

ECTS Credit of the Course

 

 

6