|Learning Outcomes||Program Learning Outcomes||Teaching Methods||Assessment Methods|
1) It associates the communication area and the data and ideas of visual communication
2) It studies symbols, signs and indicators, it also modifies the concept of Visual Communication
3) It majors on Visual Communication and Graphic Design, it questions the space / area informations
4) He/She gets the chance to think about communicating with signs and icons and it combines the informations of communication and the courses informationwith different diciplines
|5) This course is evaluated by setting out the Visual Communication designer’s needs||3,7,10||1,2,8||A,C|
|1||Introduction / Information about course content and course materials|
|2||Basic elements of design: General information about line, shape, texture, color, space, and tonal value|
|3||Line in basic design education: Line in nature, abstract lines, line as symbol / Class presentation|
|4||Shape in basic design education / Class presentation|
|5||Texture in basic design education / Class presentation|
|6||Tonal value in basic design education / Class presentation|
|7||Color in basic design education: Analyzing with examples, differences between Vector and Bitmap based images, use of RGB and CMYK colors / Class presentation|
|9||Visual Guides I: two-dimensional formatting, concepts of balance, Visual Weight, Visual Balance, Symmetry, Asymmetry, Approximate Symmetry, Radial Balance and wholeness|
|10||Visual Guides I: Rhythm and repetition, emphasis and focal point, movement / Class presentation|
|11||Rhythm / Rhythm and repetition, Emphasis and Focal Point / Dominance / Movement / Class presentation|
|12||Ratio, Golden Ratio / Class presentation|
|13||Comprehension and interpretation in visual communication – 1: Perceptual criteria in visual communication, connotation relation / Class presentation|
|14||Comprehension and interpretation in visual communication – 2: Visual perception and Gestalt / Class presentation|
|15||Comprehension and interpretation in visual communication – 3: Visual perception and Gestalt / Class presentation|
H.Yakup Öztuna, Görsel İletişimde Temel Tasarım, Yorum Sanat veYayıncılık, 2007.
Yardımcı Kitap: Tevfik Fikret Uçar, Görsel İletisim ve Grafik Tasarım, İnkılap Kitapevi, 2004.
Fortuna, David, The Secret Language of Symbols, Chronicle yayınarı, san Fransisco, 1994
Frutiger, Andrian, Signs and Symbols Their Desing and Meaning, Watson and Guptill yayınları, isviçre, 1997
Kılıç Levent, Görüntü Estetiği, İnkilap Yayınları, İistanbul, 2000
Meggs, Philip B., A History of Graphic Desing, John Wiley&Sons yayınev,, Amerika, 1999
Meggs, Philip B., Type&İmage, Van Nostrand Reinhold Yayınevi, New York, 1989
White, Alex, The Elements of Graphic Design, Allwort Yayınevi, New York, 2002
Barnard, Malcolm (2002). Sanat, Tasarım ve Görsel Kültür. Ankara: Ütopya Yayınevi.
Berger, Arthur A. (1989). Seeing is Believing: An Introduction to Visual Communication. Mountain View: Mayfield Publishing Company.
Berger, John (1990). Görme Biçimleri. Çeviren: Yurdanur Salman, İstanbul: Metis Yayınları.
Currie, Gregory (1995). Image And Mind. Cambridge: Cambridge University Press.
Gombrich, E. H. (1976). Sanatın Öyküsü. 12. Baskı, Çeviren: Bedrettin Cömert, İstanbul: Remzi Kitabevi.
Lester, Paul Martin (2000). Visual Communication: Images With Messages. 2nd ed., Wadsworth.
Mitchell, W. J. Thomas (1986). Iconology: Image, Text, Ideology. Chicago and London: The University of Chicago Press.
Rose, Gillian (2001). Visual Methodologies. London: Sage Publication.Worth, Sol (1981). Studying Visual Communication. Philadelphia: University of Pennsylvania Press.
|Contrıbutıon Of Fınal Examınatıon to Overall Grade||60|
|Contrıbutıon Of In-Term Studıes to Overall Grade||40|
|COURSE CATEGORY||Support Courses|
|COURSE'S CONTRIBUTION TO PROGRAM|
|No||Program Learning Outcomes||Contribution|
|1||He/She follows the market segmentation and innovations in the field and creates ad messages suitable for the target audience.||X|
|2||He/she designs advertising campaigns for traditional and digital platforms.||X|
|3||He/She has knowledge and consciousness within the scope of interdisciplinary studies.||X|
|4||He/She knows the campaign processes in written, visual, audio, electronic and outdoor advertising environments, meanwhile managing and planning them.||X|
|5||He/She knows the methods and researches in the field of advertising, conducts researches about changings on consumer behaviours and uses the gained information in the strategies.||X|
|6||He/She creates media strategies in the field of advertising and applies them.||X|
|7||He/She acts in accordance with the law and ethical principles related to advertising.||X|
|8||He/She establishes dialogues with the institutions, associations and sector representatives.||X|
|9||He/She gains the ability to critically evaluate the knowledge gained in the field of advertising.||X|
|ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION|
|Course Duration (15x Total course hours)||15||3||45|
|Hours for off-the-classroom study (Pre-study, practice)||14||1||14|
|Study for Exam||1||15||15|
|Study for Exam||1||20||20|
|Total Work Load||128|
|Total Work Load / 25 (h)||5,12|
|ECTS Credit of the Course||5|