Ders Kodu: 
ADV 173
Ders Dönemi: 
Güz
Ders Tipi: 
Zorunlu
Teori Saati: 
3
Uygulama Saati: 
0
Kredi: 
3
AKTS: 
5
Dersin Dili: 
İngilizce
Dersin Amacı: 
An elementary introduction to the principles of visual design and communication. Concepts of form, pattern, color, composition and function. Basic problem solving strategies in two-dimensional design. Development of visual awareness and visual literacy. Theories of perception, Gestalt and design dynamics.
Dersin Öğretim Yöntemleri: 
1: Lecture, 2: Interactive Lecture, 8:Pairwork
Dersin Ölçme Yöntemleri: 
A: Exam, B: Presantation C: Practice (Exam)

Dikey Sekmeler

Dersin Öğrenme Çıktıları

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1) It associates the communication area and the data and ideas of visual communication

 

2,3,4,10 1,2,8 A,C
2) It studies symbols, signs and indicators, it also modifies the concept of Visual Communication

 

2,3,7,10 1,2,8 A,C
3) It majors on Visual Communication and Graphic Design, it questions the space / area informations

 

1,2,3,4,5,7,10 1,2,8 A,C
4) He/She gets the chance to think about communicating with signs and icons and it combines the informations of communication and the courses informationwith different diciplines

 

3,7,10 1,2,8 A,C
5) This course is evaluated by setting out the Visual Communication designer’s needs 3,7,10 1,2,8 A,C

 

Dersin Akışı

Week Topics Study Materials
1 Introduction /  Information about course content and course materials  
2 Basic elements of design: General information about line, shape, texture, color, space, and tonal value  
3 Line in basic design education: Line in nature, abstract lines, line as symbol / Class presentation  
4 Shape in basic design education / Class presentation  
5 Texture in basic design education / Class presentation  
6 Tonal value in basic design education / Class presentation  
7 Color in basic design education: Analyzing with examples, differences between Vector and Bitmap based images, use of RGB and CMYK colors / Class presentation  
8  Midterm  
9 Visual Guides I: two-dimensional formatting, concepts of balance, Visual Weight, Visual Balance, Symmetry, Asymmetry, Approximate Symmetry, Radial Balance and wholeness  
10 Visual Guides I: Rhythm and repetition, emphasis and focal point, movement / Class presentation  
11 Rhythm / Rhythm and repetition, Emphasis and Focal Point / Dominance / Movement / Class presentation  
12 Ratio, Golden Ratio / Class presentation  
13 Comprehension and interpretation in visual communication – 1: Perceptual criteria in visual communication, connotation relation / Class presentation  
14 Comprehension and interpretation in visual communication – 2: Visual perception and Gestalt  / Class presentation  
15 Comprehension and interpretation in visual communication – 3: Visual perception and Gestalt  / Class presentation  
16 Final  

 

Kaynaklar

RECOMMENDED SOURCES
Textbook H.Yakup Öztuna, Görsel İletişimde Temel Tasarım, Yorum Sanat veYayıncılık, 2007.

Yardımcı Kitap: Tevfik Fikret Uçar, Görsel İletisim ve Grafik Tasarım, İnkılap Kitapevi, 2004.

 

Additional Resources Fortuna, David, The Secret Language of Symbols, Chronicle yayınarı, san Fransisco, 1994

Frutiger, Andrian, Signs and Symbols Their Desing and Meaning, Watson and Guptill yayınları, isviçre, 1997

Kılıç Levent, Görüntü Estetiği, İnkilap Yayınları, İistanbul, 2000

Meggs, Philip B., A History of Graphic Desing, John Wiley&Sons yayınev,, Amerika, 1999

Meggs, Philip B., Type&İmage, Van Nostrand Reinhold Yayınevi, New York, 1989

White, Alex, The Elements of Graphic Design, Allwort Yayınevi, New York, 2002

Barnard, Malcolm (2002). Sanat, Tasarım ve Görsel Kültür. Ankara: Ütopya Yayınevi.

Berger, Arthur A. (1989). Seeing is Believing: An Introduction to Visual Communication. Mountain View: Mayfield Publishing Company.

Berger, John (1990). Görme Biçimleri. Çeviren: Yurdanur Salman, İstanbul: Metis Yayınları.

Currie, Gregory (1995). Image And Mind. Cambridge: Cambridge University Press.

Gombrich, E. H. (1976). Sanatın Öyküsü. 12. Baskı, Çeviren: Bedrettin Cömert, İstanbul: Remzi Kitabevi.

Lester, Paul Martin (2000). Visual Communication: Images With Messages. 2nd ed., Wadsworth.

Mitchell, W. J. Thomas (1986). Iconology: Image, Text, Ideology. Chicago and London: The University of Chicago Press.

Rose, Gillian (2001). Visual Methodologies. London: Sage Publication.Worth, Sol (1981). Studying Visual Communication. Philadelphia: University of Pennsylvania Press.

 

 

 

Materyal Paylaşımı

 

 

Değerlendirme Sistemi

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Exam 1 20
Presentation 1 20
Homework 1 60
Total   100
Contrıbutıon Of Fınal Examınatıon to Overall Grade   60
Contrıbutıon Of In-Term Studıes to Overall Grade   40
Total   100

 

 

COURSE CATEGORY Support Courses

 

Dersin Program Çıktılarına Katkısı

COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1 He/She follows the market segmentation and innovations in the field and creates ad messages suitable for the target audience.   X      
2 He/she designs advertising campaigns for traditional and digital platforms.         X
3 He/She has knowledge and consciousness within the scope of interdisciplinary studies.       X  
4 He/She knows the campaign processes in written, visual, audio, electronic and outdoor advertising environments, meanwhile managing and planning them.       X  
5 He/She knows the methods and researches in the field of advertising, conducts researches about changings on consumer behaviours and uses the gained information in the strategies.       X  
6 He/She creates media strategies in the field of advertising and applies them.   X      
7 He/She acts in accordance with the law and ethical principles related to advertising.     X    
8 He/She establishes dialogues with the institutions, associations and sector representatives.   X      
9 He/She gains the ability to critically evaluate the knowledge gained in the field of advertising.         X

 

 

AKTS İş Yükü Tablosu

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (15x Total course hours) 15 3 45
Hours for off-the-classroom study (Pre-study, practice) 14 1 14
Mid-terms 1 3 3
Study for Exam 1 15 15
Homework 2 14 28
Final examination 1 3 3
Study for Exam 1      20 20
Total Work Load     128
Total Work Load / 25 (h)     5,12
ECTS Credit of the Course     5