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Course Code: 
ADV 173
Course Period: 
Autumn
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
4
Course Language: 
English
Courses given by: 
Course Objectives: 
An elementary introduction to the principles of visual design and communication. Concepts of form, pattern, color, composition and function. Basic problem solving strategies in two-dimensional design. Development of visual awareness and visual literacy. Theories of perception, Gestalt and design dynamics.
Course Content: 

The students are expected to have knowledge about the visual communication designer’s visual communication needs, means structures and their point of views and about their work structure. 

Course Methodology: 
1-Lecture 2- Interactive Lecture 3- Special Support / Structural Examples 5- Problem Solving 15- Assignment
Course Evaluation Methods: 
A-Exam C- Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes  Program Learning Outcomes Teaching Methods  Assessment Methods 
1) It associates the communication area and the data and ideas of visual communication 2,3,4,5,7,9,10 1,2,3,5,15 A,C
2) It studies symbols, signs and indicators, it also modifies the concept of Visual Communication 2,3,4,5,7,9,10 1,2,3,5,15 A,C
3) It majors on Visual Communication and Graphic Design, it questions the space / area informations 2,3,4,5,7,9,10 1,2,3,5,15 A,C
4) He/She gets the chance to think about communicating with signs and icons and it combines the informations of communication and the courses informationwith different diciplines 2,3,4,5,7,9,10 1,2,3,5,15 A,C
5) This course is evaluated by setting out the Visual Communication designer’s needs 2,3,4,5,7,9,10 1,2,3,5,15 A,C

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 Introduction /  Information about course content and course materials  
2 Basic concepts of ways of seeing and visual language  
3 Recognition of basic visual communication elements (Dot, line, form, direction, tone, color, texture, scale, motion, depth)  
4 Meaning building with basic visual design elements  
5 Composition principles in basic design education (Harmony, balance, rhythm, proportion, focus, contrast, repeat, integrity)  
6 Examples of composition principles and golden ratio in basic design education  
7 Sensual and perceptual theories in visual design basic concepts  
8  Midterm  
9 Gestalt principles (Proximity, similarity, continuity, common fate)  
10 Gestalt principles and optical illusions (sample analysis) /Class presentation  
11 Constructivism basic concepts (examples) /Class presentation  
12 Semiotics basic concepts (sample analysis) /Class presentation  
13 Comprehension and interpretation in visual communication (Perceptual criteria in visual communication, connotation relation)  
14 Six-step analysis method (Personal, Technical, Historical, Cultural, Ethical and Critical)  
15 Six-step analysis method examples /Class presentation  
16 Final  

Recommended Sources

RECOMMENDED SOURCES
Textbook Lester, Paul Martin (2000). Visual Communication: Images With Messages. 2nd ed., Wadsworth. 

H.Yakup Öztuna, Görsel İletişimde Temel Tasarım, Yorum Sanat veYayıncılık, 2007.

Yardımcı Kitap: Tevfik Fikret Uçar, Görsel İletisim ve Grafik Tasarım, İnkılap Kitapevi, 2004.

 

Additional Resources White, Alex, The Elements of Graphic Design, Allwort Yayınevi, New York, 2002

Berger, Arthur A. (1989). Seeing is Believing: An Introduction to Visual Communication. Mountain View: Mayfield Publishing Company. 

Berger, John (1990). Görme Biçimleri. Çeviren: Yurdanur Salman, İstanbul: Metis Yayınları.

Frosch, P. The image factory : consumer culture, photography and the visual content industry. Oxford ; New York : Berg, 2003

Gombrich, E. H. (1976). Sanatın Öyküsü. 12. Baskı, Çeviren: Bedrettin Cömert, İstanbul: Remzi Kitabevi.

Lester, Paul Martin (2000). Visual Communication: Images With Messages. 2nd ed., Wadsworth. 

Material Sharing

 

MATERIAL SHARING
Documents Lecture notes and presentation images
Assignments Homework on the subject covered every week
Exams Lecture notes and presentation images

Assessment

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 50
Assignment 14 50
Total   100
Contribution of Final Examination to Overall Grade   50
Contribution of In-Term Studies to Overall Grade   50
Total   100

 

COURSE CATEGORY Field Courses

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Students demonstrate knowledge on market segmentation, are able to follow the trends in consumer behavior, and create effective advertising messages suitable for target audiences          
2 Students design advertisements suitable for both traditional and digital media.         x
3 Students gain awareness and knowledge on interdisciplinary subjects that are beneficial both for their professional and intellectual lives.         x
4 Students demonstrate knowledge of the campaign processes in written, audio-visual, electronic, and outdoor advertising media. They plan and manage campaigns in accordance with national and international standards.         x
5 Students demonstrate knowledge of the research methods related to the field of advertising and are able to use the obtained data to evaluate results in campaign processes.         x
6 Students create and lead media strategies in the field of advertising.           
7 Students abide by universal values, law and ethical principles.         x
8 Students follow the developments in the fields with the awareness of lifelong learning and entrepreneurial approach. They are self-confident in communicating with institutions and persons and suggest solutions to problems independently or as team members.          
9 Students adopt the critical approach in evaluating knowledge and skills related to the field.         x
10 Students demonstrate knowledge and understanding of the concepts and models related to the field.         x

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 12 2 24
Mid-terms 1 3 3
Homework 14 2 28
Final examination 1 3 3
Total Work Load     100
Total Work Load / 25 (h)     4
ECTS Credit of the Course     4