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Course Code: 
PRP 112
Course Period: 
Spring
Course Type: 
Core
P: 
2
Lab: 
2
Credits: 
3
ECTS: 
5
Prerequisite Courses: 
Course Language: 
English
Course Objectives: 
This course is an analysis of public relations practices, including planning and developing communication plans. Students learn how to generate and manage publicity through extensive use of case studies all around the world.
Course Content: 

Detailed analysis of the ROPE (Research-Objectives-Programming-Evaluation)  Model, case study analysis in PR, preparation of PR strategies.

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study
Course Evaluation Methods: 
A: Testing, B: Experiment, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
  1. Understand the basic principles of the ROPE Model
1,2,10 1,2,3 A,C
  1. Implement the ROPE model to different target publics and PR topics.
1,2,10 1,2,3, 9,12 A,C
  1. Analyze and discuss the important cases in the PR history.
1,2,10 2,3,12 A,C
  1. Write press releases on given topics.
1,2,10 9 A,C
  1. Prepare press lists.
1,2,10 1,3 A,C
  1. Prepare and present a PR strategy on a given topic and target public.
1,2,10 9,2,3 A,C

 

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 Introduction  
2 An overview of the ROPE Model and public relations process.  
3 Media Relations  
4 Employee Relations  
5 Consumer Relations  
6 Investor Relations  
7 International Relations  
8 Integrated Marketing Communications  
9 Crisis Communication  
10 Corporate Social Responsibility  
11 Presentations  
12 Presentations  
13 Presentations  
14 Presentations  
15 General Review  
16 Final  

 

Recommended Sources

RECOMMENDED SOURCES
Textbook Hendrix, J. A. & Hayes, D. C. (2007). Public Relations Cases, CA: Thomson Wadsworth.
Additional Resources  

 

Material Sharing

MATERIAL SHARING
Documents  
Assignments  
Exams  

 

Assessment

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Presentation 1 40
Assignment 1 30
Attendance   10
In-class assignments   20
Total   100
Contrıbutıon Of Fınal Examınatıon To Overall Grade   50
Contrıbutıon Of In-Term Studıes To Overall Grade   50
Total   100

 

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5  
1 She/he has theoretical knowledge about the field of public relations       x    
2 She/he knows the research methods and technics that are related to the field of public relations.       x    
3 She/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations.            
4 She/he is able to make oral presentations in English about her/his field.            
5 She/has the digital competencies that are required by the field.            
6 She/has the ability of creative thinking that are required by the field of public relations.            
7 She/he has the abilities of research, planning, implementation, measurement and assessments that are necessary for a successful public relations practice.            
8 She/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.             
9 She/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.            
10 She/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.       x    

 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration 15 3 45
Hours for off-the-classroom study (Pre-study, practice) 5 1 5
Presentation 1 20 20
Pop Quiz 2 4 8
Assignment 10 2 20
Final examination 1 5 5
Total Work Load     103
Total Work Load / 25 (h)     4,12
ECTS Credit of the Course     4