Practices and Case Studies in Public Relations

Course Code:

PRP 207

Course Period:

Autumn

Course Type:

Core

P:

2

Lab:

2

Credits:

3

ECTS:

4

Prerequisite Courses:

Introduction to Public Relations

Course Language:

English

Course Coordinator:

Pelin HÜRMERİÇ

Courses given by:

Pelin HÜRMERİÇ

Course Objectives:

In this course, analysis of case studies in the field of public relations in the literature is made. In the course, which aims to establish the link between theory and practice, applications are made for students to plan, implement and evaluate a public relations strategy from the ground up based on the ROPE Model.

Course Content:

Detailed analysis of the ROPE (Research-Objectives-Programming-Evaluation) Model, case study analysis in PR, preparation of PR strategies.

Course Methodology:

1: Lecture, 2: Interactive Lecture, 3: Special Support/Structural Examples, 9: Demonstration, 12: Groupwork

Course Evaluation Methods:

A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
1.Understand the basic principles of the ROPE Model	1,2,10	1,2,3	A,C
2.Implement the ROPE model to different target publics and PR topics.	1,2,10	1,2,3, 9,12	A,C
3.Analyze and discuss the important cases in the PR history.	1,2,10	2,3,12	A,C
4.Write press releases on given topics.	1,2,10	9	A,C
5.Prepare press lists.	1,2,10	1,3	A,C
6.Prepare and present a PR strategy on a given topic and target public.	1,2,10	9,2,3	A,C

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	Introduction
2	An overview of the ROPE Model and public relations process.
3	Basic stages of case study in public relations, press release writing, expert guest participation
4	The basic principles and steps of preparing a six-month draft public relations strategy based on the ROPE Model, creating presentation groups, writing a press release.
5	Analysis of important public relations case studies in the world 1 - Tylenol Case,
6	Relations with the media, media planning in public relations, press release writing, expert guest participation, explaining the scope of the local media report homework, determining the cities
7	Implementation of ROPE Model in internal public relations, press release writing
8	Application of ROPE Model in relations with consumers, writing press release
9	Analysis of important public relations case studies in the world 2- Exxon Mobile Case, expert guest participation
10	Presentations
11	Presentations
12	Presentations
13	Presentations
14	Presentations
15	General Review
16	Final

Recommended Sources

RECOMMENDED SOURCES
Textbook	Hendrix, J. A. & Hayes, D. C. (2007). Public Relations Cases, CA: Thomson Wadsworth.
Additional Resources	Seitel, F. P. (2007). The Practice of Public Relations, Pearson International Edition

Material Sharing

MATERIAL SHARING
Documents	www.coadsys.yeditepe.edu.tr
Assignments	Google Classroom
Exams

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Presentation	1	40
Assignment	1	20
Attendance		10
In-class assignments		30
Total		100
Contrıbutıon Of Fınal Examınatıon To Overall Grade		50
Contrıbutıon Of In-Term Studıes To Overall Grade		50
Total		100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	S/he has theoretical knowledge about the field of public relations				x
2	S/he knows the research methods and techniques that are related to the field of public relations.					x
3	S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations.					x
4	S/he is able to make oral presentations in English about her/his field.					x
5	S/he has the digital competencies that are required by the field.				x
6	S/he has the ability of creative thinking that is required by the field of public relations.					x
7	S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.					x
8	S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.					x
9	S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.				x
10	S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.					x

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	1	14
Presentation	1	12	12
Homework	1	10	10
Final examination	1	3	3
Total Work Load			89
Total Work Load / 25 (h)			3,56
ECTS Credit of the Course			4

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