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Course Code: 
PRP 112
Course Period: 
Spring
Course Type: 
Core
P: 
2
Lab: 
2
Credits: 
3
ECTS: 
5
Prerequisite Courses: 
Course Language: 
English
Course Coordinator: 
Courses given by: 
Course Objectives: 
In this course, analysis of case studies in the field of public relations in the literature is made. In the course, which aims to establish the link between theory and practice, applications are made for students to plan, implement and evaluate a public relations strategy from the ground up based on the ROPE Model.
Course Content: 

Detailed analysis of the ROPE (Research-Objectives-Programming-Evaluation)  Model, case study analysis in PR, preparation of PR strategies.

Course Methodology: 
1: Lecture, 2: Interactive Lecture, 3: Special Support/Structural Examples, 9: Demonstration, 12: Groupwork
Course Evaluation Methods: 
A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

1.Understand the basic principles of the ROPE Model

 

1,2,10

1,2,3

A,C

2.Implement the ROPE model to different target publics and PR topics.

1,2,10

1,2,3, 9,12

A,C

3.Analyze and discuss the important cases in the PR history.

1,2,10

2,3,12

A,C

4.Write press releases on given topics.

1,2,10

9

A,C

5.Prepare press lists.

1,2,10

1,3

A,C

6.Prepare and present a PR strategy on a given topic and target public.

1,2,10

9,2,3

A,C

 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

Introduction

 

2

An overview of the ROPE Model and public relations process.

 

3

Basic stages of case study in public relations, press release writing, expert guest participation

 

4

The basic principles and steps of preparing a six-month draft public relations strategy based on the ROPE Model, creating presentation groups, writing a press release.

 

5

Analysis of important public relations case studies in the world 1 - Tylenol Case,

 

6

Relations with the media, media planning in public relations, press release writing, expert guest participation, explaining the scope of the local media report homework, determining the cities

 

7

Implementation of ROPE Model in internal public relations, press release writing

 

8

Application of ROPE Model in relations with consumers, writing press release

 

9

Analysis of important public relations case studies in the world 2- Exxon Mobile Case, expert guest participation

 

10

Presentations

 

11

Presentations

 

12

Presentations

 

13

Presentations

 

14

Presentations

 

15

General Review

 

16

Final

 

 
 

Recommended Sources

RECOMMENDED SOURCES

Textbook

Hendrix, J. A. & Hayes, D. C. (2007). Public Relations Cases, CA: Thomson Wadsworth.

Additional Resources

Seitel, F. P. (2007). The Practice of Public Relations, Pearson International Edition

 
 

Material Sharing

MATERIAL SHARING

Documents

www.coadsys.yeditepe.edu.tr

Assignments

Google Classroom

Exams

 

 
 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Presentation

1

40

Assignment

1

20

Attendance

 

10

In-class assignments

 

30

Total

 

100

Contrıbutıon Of Fınal Examınatıon To Overall Grade

 

50

Contrıbutıon Of In-Term Studıes To Overall Grade

 

50

Total

 

100

 
 

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

 

1

S/he has theoretical knowledge about the field of public relations

 

 

 

x

 

 

2

S/he knows the research methods and techniques that are related to the field of public relations.

 

 

 

 

x

 

3

S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations.

 

 

 

 

x

 

4

S/he is able to make oral presentations in English about her/his field.

 

 

 

 

x

 

5

S/he has the digital competencies that are required by the field.

 

 

 

x

 

 

6

S/he has the ability of creative thinking that is required by the field of public relations.

 

 

 

 

x

 

7

S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.

 

 

 

 

x

 

8

S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.

 

 

 

 

x

 

9

S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.

 

 

 

x

 

 

10

S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

 

 

 

 

x

 

 
 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration

14

3

42

Hours for off-the-classroom study (Pre-study, practice)

14

1

14

Presentation

1

12

12

Homework

1

10

10

Final examination

1

3

3

Total Work Load

 

 

89

Total Work Load / 25 (h)

 

 

3,56

ECTS Credit of the Course

 

 

4