Course Language:
English
Courses given by:
Course Objectives:
The main aim of the course is to provide students with a comprehensive understanding of how digital technologies and the rise of social media are changing marketing strategies and tactics across different industries.
Course Content:
This course analyzes social media in its socio-historical context and ever-changing theoretical perspectives. New media technologies enable various new features and have many different characteristics compared to traditional media. This course will outline these new features of new media technologies and examine how to use these features for a good social media management.
Course Methodology:
1-Lecture, 2-Interactive Lecture, 6-Case study, 15-Assignment
Course Evaluation Methods:
A-Exam, B-Oral Exam/ Presentation, C-Assignment
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Program Learning Outcomes | Teaching Methods | Assessment Methods |
| 1. Have a basic understanding of web technologies. | 3,4 | 1,2,6,15 | A,B,C |
| 2. Have a basic understanding of liberal and critical approaches to social media. | 3,4 | 1,2,6,15 | A,B,C |
| 3. Have a strong understanding of the characteristics of social media. | 3,4 | 1,2,6,15 | A,B,C |
| 4. Be able to articulate how social media challenge traditional media. | 3,4 | 1,2,6,15 | A,B,C |
| 5. Have a strong grasp of key examples of good social media management. | 3,4 | 1,2,6,15 | A,B,C |
Course Flow
| COURSE CONTENT | ||
| Week | Topics | Study Materials |
| 1 | Information about the aim and scope of the course | |
| 2 | Definition and history of social media, differences from traditional media and web technologies | Kawasaki, G., & Fitzpatrick, P. (2014). The art of social media |
| 3 | Characteristics of social media | Kawasaki, G., & Fitzpatrick, P. (2014). The art of social media |
| 4 | Social media theories | Kawasaki, G., & Fitzpatrick, P. (2014). The art of social media |
| 5 | Social media marketing | Tuten, T. L., & Solomon, M. R. (2017). Social media marketing |
| 6 | Influencer marketing | Tuten, T. L., & Solomon, M. R. (2017). Social media marketing |
| 7 | Mid-term | |
| 8 | Social media management | Tuten, T. L., & Solomon, M. R. (2017). Social media marketing |
| 9 | Social Media Optimization | Tuten, T. L., & Solomon, M. R. (2017). Social media marketing |
| 10 | Content development and management strategies in social media | Tuten, T. L., & Solomon, M. R. (2017). Social media marketing |
| 11 | Content development and management strategies in social media | Tuten, T. L., & Solomon, M. R. (2017). Social media marketing |
| 12 | Challenges and opportunities of social media | Kawasaki, G., & Fitzpatrick, P. (2014). The art of social media |
| 13 | Critical approaches to social media | Kawasaki, G., & Fitzpatrick, P. (2014). The art of social media |
| 14 | Critical approaches to social media | Kawasaki, G., & Fitzpatrick, P. (2014). The art of social media |
| 15 | General assessment | |
| 16 | Final Exam | |
Recommended Sources
| RECOMMENDED SOURCES | |
| Textbook |
Kawasaki, G., & Fitzpatrick, P. (2014). The art of social media: Power tips for power users. Penguin.
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage. |
Material Sharing
Assessment
| ASSESSMENT | ||
| IN-TERM STUDIES | NUMBER | PERCENTAGE |
| Mid-terms | 1 | 40 |
| Assignment | 2 | 60 |
| Total | 100 | |
| Contribution of Final Examination to Overall Grade | 60 | |
| Contribution of In-Term Studies to Overall Grade | 40 | |
| Total | 100 | |
Course’s Contribution to Program
| COURSE’S CONTRIBUTION TO PROGRAM | ||||||
| No | Program Learning Outcomes | Contribution | ||||
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Uses technical and academic knowledge accumulated in visual communication design field for authentic projects. | X | ||||
| 2 | Designs 2 and 3 dimensional creative products considering the aesthetic rules. | X | ||||
| 3 | Employs efficiently the technical innovations required by the professional field. | X | ||||
| 4 | Analyses problems related to the field starting from the concept and develops appropriate projects for the targeted audience. | X | ||||
| 5 | Behaves according to the national and international professional ethical principles. | X | ||||
| 6 | Builds awareness to universal and social problems by developed projects and offers solutions to them. | X | ||||
| 7 | Gains sectoral experience by compulsory internship, relates academic knowledge with field experience. | X | ||||
| 8 | Grasps the importance of interdisciplinary working by lifelong learning mind-set and collaborates with different teams. | X | ||||
| 9 | Develops concepts and puts forth innovative and authentic works to enrich the cultural and artistic accumulation related to the field. | X | ||||
| 10 | Transforms the creative ideas into moving and interactive visual expressions, executes multi-dimensional designs. | X | ||||
ECTS
| ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION | |||
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration | 14 | 3 | 42 |
| Hours for off-the-classroom study (Pre-study, practice) | 10 | 2 | 20 |
| Mid-term Exam | 1 | 14 | 14 |
| Final Exam | 1 | 40 | 40 |
| Total Workload | 116 | ||
| Total Workload / 25 (s) | 4,6 | ||
| ECTS Credit of the Course | 5 | ||
None