Course Language:
English
Course Objectives:
It examines how typography should be used in fields such as digital and print media, agencies, three-dimensional design, printing industry. Teaches typography rules in the field of moving images.
Course Content:
This course covers typography rules in visual communication, various usage areas of typography and alternative solutions to typographic problems.
Course Methodology:
1-Lecture, 5-Problem Solving, 7-Brainstorming, 12-Groupwork, 13-Fieldwork
Course Evaluation Methods:
A-Exam, B-Oral Exam / Presentation, C-Assignment, D-Experiment, E-Project / Design, F-Performans Task
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Program Learning Outcomes | Teaching Methods | Assessment Methods |
| 1) Defines the font families, improves the ability to choose and use. | 1 | 1,7,12 | B,D |
| 2) Uses the most appropriate text / font for the visual. | 5 | 7,12 | C |
| 3) Learns the use of typography in different disciplines. | 8 | 1,13 | D,F |
| 4) Makes original designs in the light of theoretical and applied information. | 4 | 1,7,12 | A,E |
| 5) Generates creative solutions for articles designed to be used in different communication channels. | 10 | 5,12 | A,E |
Course Flow
| COURSE CONTENT | ||
| Week | Topics | Study Materials |
| 1 | What is Typography? Basic knowledge, history and stages of development in typography. | |
| 2 | Basıc concepts of Typography. The most common areas of use. | |
| 3 | Fonts. Different types of fonts. Studying important typographers and their designs. | |
| 4 | Type families, important font design of our time. Studying their structure, quality and groups. | |
| 5 | Type structures and design rules of fonts. | |
| 6 | Definition of basic measures of type structures and their use | |
| 7 | Learning to use typography effectively in visual design | |
| 8 | Mid-term / Project | |
| 9 | Typography design: On posters, billboards, motion- graphic and various other fields of application. | |
| 10 | How to create a properly readable design and regarding rules. | |
| 11 | Learning suited Typography in 3-D packaging. | |
| 12 | The effect of using color in typography. | |
| 13 | Typography design rules in 3-D outdoor projects. | |
| 14 | Assessment of typography designs in digital/motion- graphic media | |
| 15 | Determining the suited typography design according to a selected content and the effectivity of different choices of fonts. | |
| 16 | Final Exam / Project | |
Recommended Sources
| RECOMMENDED SOURCES | |
| Additional Resources | Akın, Z,E. “Görsel İletişimde Mağaradan Markaya” |
Material Sharing
| MATERIAL SHARING | |
| Documents | Printed examples, packaging examples, videos, social media |
| Assignments | 2 |
| Exams | 2 |
Assessment
| ASSESSMENT | ||
| IN-TERM STUDIES | NUMBER | PERCENTAGE |
| Mid-terms | 1 | 28 |
| Assignment | 2 | 12 |
| Final Project | 1 | 60 |
| Total | 100 | |
| Contribution of Final Examination to Overall Grade | 60 | |
| Contribution of In-Term Studies to Overall Grade | 40 | |
| Total | 100 | |
Course’s Contribution to Program
| COURSE’S CONTRIBUTION TO PROGRAM | ||||||
| No | Program Learning Outcomes | Contribution | ||||
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Uses technical and academic knowledge accumulated in visual communication design field for authentic projects. | X | ||||
| 2 | Designs 2 and 3 dimensional creative products considering the aesthetic rules. | X | ||||
| 3 | Employs efficiently the technical innovations required by the professional field. | X | ||||
| 4 | Analyses problems related to the field starting from the concept and develops appropriate projects for the targeted audience. | X | ||||
| 5 | Behaves according to the national and international professional ethical principles. | X | ||||
| 6 | Builds awareness to universal and social problems by developed projects and offers solutions to them. | X | ||||
| 7 | Gains sectoral experience by compulsory internship, relates academic knowledge with field experience. | X | ||||
| 8 | Grasps the importance of interdisciplinary working by lifelong learning mind-set and collaborates with different teams. | X | ||||
| 9 | Develops concepts and puts forth innovative and authentic works to enrich the cultural and artistic accumulation related to the field. | X | ||||
| 10 | Transforms the creative ideas into moving and interactive visual expressions, executes multi-dimensional designs. | X | ||||
ECTS
| ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION | |||
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration | 14 | 4 | 56 |
| Hours for off-the-classroom study (Pre-study, practice) | 14 | 4 | 56 |
| Mid-term Exam / Project | 1 | 2 | 2 |
| Assignment | 2 | 2 | 4 |
| Final Exam / Project | 1 | 2 | 2 |
| Total Workload | 120 | ||
| Total Workload / 25 (s) | 4,8 | ||
| ECTS Credit of the Course | 5 | ||
None