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Course Code: 
COMM 270
Course Type: 
Elective
P: 
2
Lab: 
2
Credits: 
3
ECTS: 
5
Course Language: 
English
Course Objectives: 
It examines how typography should be used in fields such as digital and print media, agencies, three-dimensional design, printing industry. Teaches typography rules in the field of moving images.
Course Content: 

This course covers typography rules in visual communication, various usage areas of typography and alternative solutions to typographic problems.

Course Methodology: 
1-Lecture, 5-Problem Solving, 7-Brainstorming, 12-Groupwork, 13-Fieldwork
Course Evaluation Methods: 
A-Exam, B-Oral Exam / Presentation, C-Assignment, D-Experiment, E-Project / Design, F-Performans Task

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1) Defines the font families, improves the ability to choose and use. 1 1,7,12 B,D
2) Uses the most appropriate text / font for the visual. 5 7,12 C
3) Learns the use of typography in different disciplines. 8 1,13 D,F
4) Makes original designs in the light of theoretical and applied information. 4 1,7,12 A,E
5) Generates creative solutions for articles designed to be used in different communication channels. 10 5,12 A,E

 

 

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 What is Typography? Basic knowledge, history and stages of development in typography.   
2 Basıc concepts of Typography. The most common areas of use.    
3 Fonts. Different types of fonts. Studying important typographers and their designs.  
4 Type families, important font design of our time. Studying their structure, quality and groups.  
5 Type structures and design rules of fonts.  
6 Definition of basic measures of type structures and their use  
7 Learning to use typography effectively in visual design  
8 Mid-term / Project  
9 Typography design: On posters, billboards, motion- graphic and various other fields of application.  
10 How to create a properly readable design and regarding rules.  
11 Learning suited Typography in 3-D packaging.  
12 The effect of using color in typography.  
13 Typography design rules in 3-D outdoor projects.   
14 Assessment of typography designs in digital/motion- graphic media  
15 Determining the suited typography design according to a selected content and the effectivity of different choices of fonts.  
16 Final Exam / Project  

 

 

Recommended Sources

RECOMMENDED SOURCES
Additional Resources Akın, Z,E. “Görsel İletişimde Mağaradan Markaya”

 

 

Material Sharing

MATERIAL SHARING
Documents Printed examples, packaging examples, videos, social media
Assignments 2
Exams 2

 

 

Assessment

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 28
Assignment 2 12
Final Project 1 60
Total   100
Contribution of Final Examination to Overall Grade   60
Contribution of In-Term Studies to Overall Grade   40
Total   100

 

 

Course’s Contribution to Program

COURSE’S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Uses technical and academic knowledge accumulated in visual communication design field for authentic projects.         X
2 Designs 2 and 3 dimensional creative products considering the aesthetic rules.           X
3 Employs efficiently the technical innovations required by the professional field.       X  
4 Analyses problems related to the field starting from the concept and develops appropriate projects for the targeted audience.       X  
5 Behaves according to the national and international professional ethical principles.         X
6 Builds awareness to universal and social problems by developed projects and offers solutions to them.       X  
7 Gains sectoral experience by compulsory internship, relates academic knowledge with field experience. X        
8 Grasps the importance of interdisciplinary working by lifelong learning mind-set and collaborates with different teams.       X  
9 Develops concepts and puts forth innovative and authentic works to enrich the cultural and artistic accumulation related to the field.         X
10 Transforms the creative ideas into moving and interactive visual expressions, executes multi-dimensional designs.          X

 

 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration 14 4 56
Hours for off-the-classroom study (Pre-study, practice) 14 4 56
Mid-term Exam / Project 1 2 2
Assignment 2 2 4
Final Exam / Project 1 2 2
Total Workload     120
Total Workload / 25 (s)     4,8
ECTS Credit of the Course     5