Media Management

Course Code:

COMM 442

Course Period:

Spring

Course Type:

Core

P:

3

Lab:

0

Credits:

3

ECTS:

5

Course Language:

English

Course Coordinator:

Neda ÜÇER

Courses given by:

Neda ÜÇER

Course Objectives:

The aim of this course is to enable students to acquire academic knowledge in the field of media management and their management knowledge through research, planning, analysis, strategy setting and implementation. The aim of this course is to give practical information to students through case studies and to teach how to apply the managerial knowledge and skills they have acquired.

Course Content:

The course introduces students with topics such as managerial decision making, leadership and the work force, strategic management, planning, market analysis, marketing and research, creating and leveraging innovative content, people management and CRM. Students are also expected to realize a media company investigation and analyze its strategies and management style within the frame of a final project.

Course Methodology:

1-Lecture, 2-Interactive Lecture, 6-Case Study

Course Evaluation Methods:

A-Exam, C-Assignment

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
1. Gains general academic knowledge about basic management techniques, concepts and theories.	1	1,2,6	A,C
2. Identifies, analyzes, interprets and determines the problems related to media management.	4	1,2,6	A,C
3. Develops awareness about managerial decision making, leadership, planning, motivation and work force, media ethics, regulation and laws.	6	1,2,6	A,C
4. Adapts market analysis, marketing and research techniques to different case studies and company analysis.	2	1,2,6	A,C
5. Develops various strategic management methods with the responsibility of professional ethics.	5	1,2,6	A,C

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	General presentation and introduction of the course and the lectures.
2	Definition of basic principles of media, management and media management; Techniques and concepts of media management.
3	Historical development of media management.
4	Motivation, workforce and performance management; Dimensions of workforce performance management. – motivation management case study
5	Media Management; functions and roles. How to deal with the crisis in a media company - Case Study
6	What is leadership? Manage the change; dealing with change in media companies, how to handle the crisis? Leadership and work performance case study.
7	Market Analysis; Marketing, research and analysis methods.
8	Mid-term Examination
9	Market Analysis; Marketing, research and analysis methods.
10	Strategy management - Case Study.
11	New challenges in media & management; Structure of media companies, convergence, new media tools, content creation and segmented target audiences and social media management.
12	Social Media Management and Strategies.
13	Class presentations; Media Company Analysis and its class presentation.
14	Class presentations; Media Company Analysis and its class presentation.
15	Class presentations; Media Company Analysis and its class presentation.
16	Final Examination.

Recommended Sources

RECOMMENDED SOURCES

Textbook

Wicks, J. L., et all., “Media Management”, Lawrence Erlbaum Associates, Publishers, London, 2004.

Herrick, F. D., “Media Management in the age of Giants”, Blackwell Publishing, USA, 2003.

Block, P., et all., “Managing in the Media”, Focal Press, UK, 2001.

Additional Resources

Aris, A., Bughin, J., “Managing Media Companies”, John Wiley & Sons, UK, 2005.

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-terms	1	40
Final	1	60
Total		100
Contribution of Final Examination to Overall Grade		60
Contribution of In-Term Studies to Overall Grade		40
Total		100

Course’s Contribution to Program

COURSE’S CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	Uses technical and academic knowledge accumulated in visual communication design field for authentic projects.				X
2	Designs 2 and 3 dimensional creative products considering the aesthetic rules.				X
3	Employs efficiently the technical innovations required by the professional field.		X
4	Analyses problems related to the field starting from the concept and develops appropriate projects for the targeted audience.					X
5	Behaves according to the national and international professional ethical principles.				X
6	Builds awareness to universal and social problems by developed projects and offers solutions to them.					X
7	Gains sectoral experience by compulsory internship, relates academic knowledge with field experience.				X
8	Grasps the importance of interdisciplinary working by lifelong learning mind-set and collaborates with different teams.					X
9	Develops concepts and puts forth innovative and authentic works to enrich the cultural and artistic accumulation related to the field.			X
10	Transforms the creative ideas into moving and interactive visual expressions, executes multi-dimensional designs.	X

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	5	70
Mid-terms	1	4	4
Final	1	4	4
Total Workload			120
Total Workload / 25 (s)			4,8
ECTS Credit of the Course			5

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