Semiotic Approaches To Design

Course Code:

VCD 421

Course Period:

Autumn

Course Type:

Core

P:

3

Lab:

0

Credits:

3

ECTS:

5

Course Language:

English

Course Coordinator:

Neda ÜÇER

Courses given by:

Neda ÜÇER

Course Objectives:

This course aims to provide to the students the conceptual knowledge about design and to analyze the theoretical approaches to design in an advanced level. Students are required to be able to practice and communicate this advanced level knowledge about design and communication in semiotic production within projects. The lectures help to create awareness of the students to visual elements; advertisements, posters, symbols, banners, icons, and indexical signs and they learn to analyze.

Course Content:

Lectures including the Saussure’s, Barthes’ and Eco’s theoretical approaches develop students’ semiotic analysis understanding and it is applied to different communication fields. Within the lectures, students develop a project according the semiotic rules and put in practice their knowledge and their abilities.

Course Methodology:

1-Lecture, 2-Interactive Lecture, 7-Brainstorming

Course Evaluation Methods:

A-Exam, C-Assignment, E-Project/Design

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
1. Develops semiology skills to create original projects.	1	1,2,7	A,C,E
2. Produces interdisciplinary innovative visual contents in the field of semiology.	8	1,2,7	A,C,E
3. Learns the skills of semiology, analyzes the signs and social problems through projects.	6,10	1,2,7	A,C,E
4. Transforms the acquired knowledge into practice by developing aesthetic awareness with creative and critical approach.	2	1,2,7	A,C,E
5. Acquires knowledge and skills to create an advertising project.	4	1,2,7	A,C,E

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	General presentation and introduction of the course and the lectures.
2	Advanced level explanation of design understanding: discussion about semiotic and design relations.
3	Introduction to Semiotics: Definition and Explanation
4	Introduction to Semiotics: The theories of definition of Pierce, Saussure, Roland Barthes.
5	Semiotics: Analysis by theories of Pierce, Saussure, Roland Barthes.
6	Creative Active Listening 1: From conceptualization to storytelling, from story to visualization and storyboard.
7	Semiotic Discussion: Analysis of Advertisements and Images.
8	Mid-term Exam
9	Semiotic Discussion: Analysis of Advertisements and Images.
10	Creative Active Listening 2: From conceptualization to storytelling, from story to visualization and storyboard.
11	Discussion Of Final projects.
12	Discussion on Semiology
13	Final Project: Class presentations.
14	Final Project: Class presentations.
15	Final Project: Class presentations.
16	Final Exam.

Recommended Sources

RECOMMENDED SOURCES

Textbook

Barthes, Roland. (1997). Elements of Semiology. USA: Atlantic Books.

Eco, Umberto. (1986). Semiotics and the Philosophy of Language. USA: Indiana University Press.

Chandler, Daniel. (2007). Semiotics: The Basics. 2nd Edition. Routledge.

Additional Resources

Gottdiener, Mark. (2005.. Postmodern Göstergeler. İstanbul: İmge Kitabevi Yayıncılık.

van Leeuwen, Theo. (2004.. Introducing Social Semiotics. Routledge; New Ed edition.

Derrida, Jacques. (1985.. Margins of Philosophy. USA: University Of Chicago Press.

Hall, Sean. (2007)

(1991.. Writings on Semiotic by Charles Sanders Peirce, Peirce on Sign. London: The University of North Carolina Press.

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-terms	1	30
Class Exercise	1	10
Final	1	60
Total		100
Contribution of Final Examination to Overall Grade		60
Contribution of In-Term Studies to Overall Grade		40
Total		100

Course’s Contribution to Program

COURSE’S CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	Uses technical and academic knowledge accumulated in visual communication design field for authentic projects.					X
2	Designs 2 and 3 dimensional creative products considering the aesthetic rules.					X
3	Employs efficiently the technical innovations required by the professional field.				X
4	Analyses problems related to the field starting from the concept and develops appropriate projects for the targeted audience.					X
5	Behaves according to the national and international professional ethical principles.			X
6	Builds awareness to universal and social problems by developed projects and offers solutions to them.					X
7	Gains sectoral experience by compulsory internship, relates academic knowledge with field experience.			X
8	Grasps the importance of interdisciplinary working by lifelong learning mind-set and collaborates with different teams.				X
9	Develops concepts and puts forth innovative and authentic works to enrich the cultural and artistic accumulation related to the field.					X
10	Transforms the creative ideas into moving and interactive visual expressions, executes multi-dimensional designs.					X

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	5	70
Mid-terms	1	3	3
Final	1	3	3
Total Workload			118
Total Workload / 25 (s)			4,72
ECTS Credit of the Course			5

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