Lectures including the Saussure’s, Barthes’ and Eco’s theoretical approaches develop students’ semiotic analysis understanding and it is applied to different communication fields. Within the lectures, students develop a project according the semiotic rules and put in practice their knowledge and their abilities.
|Learning Outcomes||Program Learning Outcomes||Teaching Methods||Assessment Methods|
|1. Develops semiology skills to create original projects.||1||1,2,7||A,C,E|
|2. Produces interdisciplinary innovative visual contents in the field of semiology.||8||1,2,7||A,C,E|
|3. Learns the skills of semiology, analyzes the signs and social problems through projects.||6,10||1,2,7||A,C,E|
|4. Transforms the acquired knowledge into practice by developing aesthetic awareness with creative and critical approach.||2||1,2,7||A,C,E|
|5. Acquires knowledge and skills to create an advertising project.||4||1,2,7||A,C,E|
|1||General presentation and introduction of the course and the lectures.|
Advanced level explanation of design understanding: discussion about semiotic and design relations.
|3||Introduction to Semiotics: Definition and Explanation|
|4||Introduction to Semiotics: The theories of definition of Pierce, Saussure, Roland Barthes.|
|5||Semiotics: Analysis by theories of Pierce, Saussure, Roland Barthes.|
|6||Creative Active Listening 1: From conceptualization to storytelling, from story to visualization and storyboard.|
|7||Semiotic Discussion: Analysis of Advertisements and Images.|
|9||Semiotic Discussion: Analysis of Advertisements and Images.|
|10||Creative Active Listening 2: From conceptualization to storytelling, from story to visualization and storyboard.|
|11||Discussion Of Final projects.|
|12||Discussion on Semiology|
|13||Final Project: Class presentations.|
|14||Final Project: Class presentations.|
|15||Final Project: Class presentations.|
Barthes, Roland. (1997). Elements of Semiology. USA: Atlantic Books.
Eco, Umberto. (1986). Semiotics and the Philosophy of Language. USA: Indiana University Press.
Chandler, Daniel. (2007). Semiotics: The Basics. 2nd Edition. Routledge.
Gottdiener, Mark. (2005.. Postmodern Göstergeler. İstanbul: İmge Kitabevi Yayıncılık.
van Leeuwen, Theo. (2004.. Introducing Social Semiotics. Routledge; New Ed edition.
Derrida, Jacques. (1985.. Margins of Philosophy. USA: University Of Chicago Press.
Hall, Sean. (2007)
(1991.. Writings on Semiotic by Charles Sanders Peirce, Peirce on Sign. London: The University of North Carolina Press.
|Contribution of Final Examination to Overall Grade||60|
|Contribution of In-Term Studies to Overall Grade||40|
|COURSE’S CONTRIBUTION TO PROGRAM|
|No||Program Learning Outcomes||Contribution|
|1||Uses technical and academic knowledge accumulated in visual communication design field for authentic projects.||X|
|2||Designs 2 and 3 dimensional creative products considering the aesthetic rules.||X|
|3||Employs efficiently the technical innovations required by the professional field.||X|
|4||Analyses problems related to the field starting from the concept and develops appropriate projects for the targeted audience.||X|
|5||Behaves according to the national and international professional ethical principles.||X|
|6||Builds awareness to universal and social problems by developed projects and offers solutions to them.||X|
|7||Gains sectoral experience by compulsory internship, relates academic knowledge with field experience.||X|
|8||Grasps the importance of interdisciplinary working by lifelong learning mind-set and collaborates with different teams.||X|
|9||Develops concepts and puts forth innovative and authentic works to enrich the cultural and artistic accumulation related to the field.||X|
|10||Transforms the creative ideas into moving and interactive visual expressions, executes multi-dimensional designs.||X|
|ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION|
|Hours for off-the-classroom study (Pre-study, practice)||14||5||70|
|Total Workload / 25 (s)||4,72|
|ECTS Credit of the Course||5|