Lectures including the Saussure’s, Barthes’ and Eco’s theoretical approaches develop students’ semiotic analysis understanding and it is applied to different communication fields. Within the lectures, students develop a project according the semiotic rules and put in practice their knowledge and their abilities.
|Learning Outcomes||Program Learning Outcomes||Teaching Methods||Assessment Methods|
|1. Develops semiology skills to create original projects.||1||1,2,7||A, C|
|2. Produces interdisciplinary innovative visual contents in the field of semiology.||8||1,2,7||A, C|
|3. Learns the skills of semiology, analyzes the signs and social problems through projects.||6, 10||1,2,7||A, C|
|4. Transforms the acquired knowledge into practice by developing aesthetic awareness with creative and critical approach.||2||1,2,7||A, C|
|5. Acquires knowledge and skills to create an advertising project.||4||1,2,7||A, C|
|1||General presentation and introduction of the course and the lectures.|
Advanced level explanation of design understanding: discussion about semiotic and design relations.
|3||Introduction to Semiotics: Definition and Explanation|
|4||Introduction to Semiotics: The theories of definition of Pierce, Saussure, Roland Barthes.|
|5||Semiotics: Analysis by theories of Pierce, Saussure, Roland Barthes.|
|6||Creative Active Listenening 1: From conceptualization to storytelling, from story to visualization and storyboard.|
|7||Semiotic Discussion: Analysis of Advertisements and Images.|
|9||Semiotic Discussion: Analysis of Advertisements and Images.|
|10||Creative Active Listenening 2: From conceptualization to storytelling, from story to visualization and storyboard.|
|11||Discussion Of Final projects.|
|12||Discussion on Semiology|
|13||Final Project: Class presentations.|
|14||Final Project: Class presentations.|
|15||Final Project: Class presentations.|
Barthes, Roland. (1997). Elements of Semiology. USA: Atlantic Books.
Eco, Umberto. (1986). Semiotics and the Philosophy of Language. USA: Indiana University Press.
Chandler, Daniel. (2007). Semiotics: The Basics. 2nd Edition. Routledge.
Gottdiener, Mark. (2005.. Postmodern Göstergeler. İstanbul: İmge Kitabevi Yayıncılık.
van Leeuwen, Theo. (2004.. Introducing Social Semiotics. Routledge; New Ed edition.
Derrida, Jacques. (1985.. Margins of Philosophy. USA: University Of Chicago Press.
Hall, Sean. (2007). This means this This means that. 1st Edition. Laurence King Publishers.
Hoopes, James. (1991.. Writings on Semiotic by Charles Sanders Peirce, Peirce on Sign. London: The University of North Carolina Press.
|Contribution of Final Examination to Overall Grade||60|
|Contribution of In-Term Studies to Overall Grade||40|
|COURSE’S CONTRIBUTION TO PROGRAM|
|No||Program Learning Outcomes||Contribution|
|1||Uses technical and academic knowledge accumulated in visual communication design field for authentic projects.||X|
|2||Designs 2 and 3 dimensional creative products considering the aesthetic rules.||X|
|3||Employs efficiently the technical innovations required by the professional field.||X|
|4||Analyses problems related to the field starting from the concept and develops appropriate projects for the targeted audience.||X|
|5||Behaves according to the national and international professional ethical principles.||X|
|6||Builds awareness to universal and social problems by developed projects and offers solutions to them.||X|
|7||Gains sectoral experience by compulsory internship, relates academic knowledge with field experience.||X|
|8||Grasps the importance of interdisciplinary working by lifelong learning mind-set and collaborates with different teams.||X|
|9||Develops concepts and puts forth innovative and authentic works to enrich the cultural and artistic accumulation related to the field.||X|
|10||Transforms the creative ideas into moving and interactive visual expressions, executes multi-dimensional designs.||X|
|ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION|
|Hours for off-the-classroom study (Pre-study, practice)||14||1||14|
|Total Workload / 25 (s)||3,12|
|ECTS Credit of the Course||3|