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Course Code: 
VCD 421
Course Period: 
Autumn
Course Type: 
Core
P: 
2
Lab: 
2
Credits: 
3
ECTS: 
3
Course Language: 
English
Course Coordinator: 
Courses given by: 
Course Objectives: 
This course aims to provide to the students the conceptual knowledge about design and to analyze the theoretical approaches to design in an advanced level. Students are required to be able to practice and communicate this advanced level knowledge about design and communication in semiotic production within projects. The lectures help to create awareness of the students to visual elements; advertisements, posters, symbols, banners, icons, and indexical signs and they learn to analyze.
Course Content: 

Lectures including the Saussure’s, Barthes’ and Eco’s theoretical approaches develop students’ semiotic analysis understanding and it is applied to different communication fields. Within the lectures, students develop a project according the semiotic rules and put in practice their knowledge and their abilities.  

Course Methodology: 
1-Lecture, 2-Interactive Lecture, 7-Brainstorming
Course Evaluation Methods: 
A-Exam, C-Assignment

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1. Develops semiology skills to create original projects. 1 1,2,7 A, C
2. Produces interdisciplinary innovative visual contents in the field of semiology. 8 1,2,7 A, C
3. Learns the skills of semiology, analyzes the signs and social problems through projects. 6, 10 1,2,7 A, C
4. Transforms the acquired knowledge into practice by developing aesthetic awareness with creative and critical approach. 2 1,2,7 A, C
5. Acquires knowledge and skills to create an advertising project. 4 1,2,7 A, C

 

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 General presentation and introduction of the course and the lectures.  
2  

Advanced level explanation of design understanding: discussion about semiotic and design relations.

 

 
3 Introduction to Semiotics:  Definition and Explanation  
4 Introduction to Semiotics: The theories of definition of Pierce, Saussure, Roland Barthes.  
5 Semiotics: Analysis by theories of Pierce, Saussure, Roland Barthes.  
6 Creative Active Listenening 1: From conceptualization to storytelling, from story to visualization and storyboard.    
7 Semiotic Discussion: Analysis of Advertisements and Images.  
8 Mid-term Exam  
9 Semiotic Discussion: Analysis of Advertisements and Images.  
10 Creative Active Listenening 2: From conceptualization to storytelling, from story to visualization and storyboard.    
11 Discussion Of Final projects.  
12 Discussion on Semiology  
13 Final Project: Class presentations.  
14 Final Project: Class presentations.  
15 Final Project: Class presentations.  
16 Final Exam.  

 

 

Recommended Sources

RECOMMENDED SOURCES
Textbook Barthes, Roland. (1997). Elements of Semiology. USA: Atlantic Books.

Eco, Umberto. (1986). Semiotics and the Philosophy of Language. USA: Indiana University Press.

Chandler, Daniel. (2007). Semiotics: The Basics. 2nd Edition. Routledge.

Additional Resources Gottdiener, Mark. (2005.. Postmodern Göstergeler. İstanbul: İmge Kitabevi Yayıncılık.
van Leeuwen, Theo. (2004.. Introducing Social Semiotics. Routledge; New Ed edition.                 
Derrida, Jacques. (1985.. Margins of Philosophy. USA: University Of Chicago Press.

Hall, Sean. (2007). This means this This means that. 1st Edition. Laurence King Publishers.

Hoopes, James. (1991.. Writings on Semiotic by Charles Sanders Peirce, Peirce on Sign. London: The University of North Carolina Press.                                                                                              

 

 

Assessment

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 40
Final 1 60
Total   100
Contribution of Final Examination to Overall Grade   60
Contribution of In-Term Studies to Overall Grade   40
Total   100

 

 

Course’s Contribution to Program

COURSE’S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Uses technical and academic knowledge accumulated in visual communication design field for authentic projects.         X
2 Designs 2 and 3 dimensional creative products considering the aesthetic rules.          X
3 Employs efficiently the technical innovations required by the professional field.       X  
4 Analyses problems related to the field starting from the concept and develops appropriate projects for the targeted audience.         X
5 Behaves according to the national and international professional ethical principles.     X    
6 Builds awareness to universal and social problems by developed projects and offers solutions to them.         X
7 Gains sectoral experience by compulsory internship, relates academic knowledge with field experience.     X    
8 Grasps the importance of interdisciplinary working by lifelong learning mind-set and collaborates with different teams.         X
9 Develops concepts and puts forth innovative and authentic works to enrich the cultural and artistic accumulation related to the field.     X    
10 Transforms the creative ideas into moving and interactive visual expressions, executes multi-dimensional designs.         X

 

 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration 14 4 56
Hours for off-the-classroom study (Pre-study, practice) 14 1 14
Mid-terms 1 4 4
Final 1 4 4
Total Workload     78
Total Workload / 25 (s)     3,12
ECTS Credit of the Course     3