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Course Code: 
VCD 378
Course Period: 
Spring
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
3
Course Language: 
English
Course Coordinator: 
Courses given by: 
Course Objectives: 
The course aims for students to acknowledge creativity as a process of thought power that can be facilitated for exploring their own creative ideas. The course is structured to stretch a student’s creative abilities and skills for generating ideas, text and visuals.
Course Content: 

Within this course major definitions and researches related to creative thinking are introduced to students. Students examine the theoretical and practical concepts of creative thinking. Students also explore emotional mental tools such as aesthetics and empathizing and they brainstorm to boost their creativity.

Course Methodology: 
1-Lecture, 6-Case Study, 15-Assignment
Course Evaluation Methods: 
B-Oral Exam / Presentation, E-Project / Design

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1. Relates human behavior and psychology to use creativity. 4 1, 6, 15 B, E
2. Develops skills to utilize observation, imagination and abstracting. 10 1, 6, 15 B, E
3. Recognizes the importance of observation and making connections between idea and various elements. 4 1, 6,15 B, E
4. Comprehends the global and local trends and relates factors with creativity. 1 1, 6, 15 B, E
5. Examines new ways of creative thinking. 4 1, 6, 15 B, E

 

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 Introduction to course, course description  
2 Creativity and Design Thinking  
3 Socio-Cultural Influences on creativity  
4 Basic Principles of Creativity  
5 Creative Thinking and Problem Solving  
6 Exercise I: Creative Brief  
7 Generating Ideas - Ideation  
8 Mid-term  
9 Creative thinking styles and strategies  
10 Exercise II: Creative Brief  
11 Brainstorming for Innovation Project  
12 Discussion: Inspiring creative leaders and brands.  
13 Innovation Project Presentation  
14 Innovation Project Presentation  
15 Innovation Project Presentation  
16 Final Exam  

 

 

Recommended Sources

RECOMMENDED SOURCES
Textbook Land, Robin (2002). Thinking creatively: new ways to unlock your visual imagination

Cincinnati, Ohio: North Light Books

Ingledew, John (2016), How to Have Great Ideas: A Guide to Creative Thinking and Problem Solving / / eBook Academic Collection (EBSCOhost) - Worldwide

Additional Resources Land, Robin (2004). Advertising by design: creating visual communications with graphic impact. Hoboken: J. Wiley & Sons

Perkins, David N. (1981).The Mind's Best Work/ eBook Academic Collection (EBSCOhost) - Worldwide

 

 

Material Sharing

MATERIAL SHARING
Documents www.coadsys.yeditepe.edu.tr
Assignments www.coadsys.yeditepe.edu.tr

 

 

Assessment

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 40
Final 1 60
Total   100
Contribution of Final Examination to Overall Grade   60
Contribution of In-Term Studies to Overall Grade   40
Total   100

 

 

Course’s Contribution to Program

COURSE’S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Uses technical and academic knowledge accumulated in visual communication design field for authentic projects.         X
2 Designs 2 and 3 dimensional creative products considering the aesthetic rules.        X  
3 Employs efficiently the technical innovations required by the professional field.       X  
4 Analyses problems related to the field starting from the concept and develops appropriate projects for the targeted audience.         X
5 Behaves according to the national and international professional ethical principles.     X    
6 Builds awareness to universal and social problems by developed projects and offers solutions to them.   X      
7 Gains sectoral experience by compulsory internship, relates academic knowledge with field experience. X        
8 Grasps the importance of interdisciplinary working by lifelong learning mind-set and collaborates with different teams.   X      
9 Develops concepts and puts forth innovative and authentic works to enrich the cultural and artistic accumulation related to the field.       X  
10 Transforms the creative ideas into moving and interactive visual expressions, executes multi-dimensional designs.         X

 

 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 14 2 28
Mid-terms 1 4 4
Final 1 4 4
Total Workload     78
Total Workload / 25 (s)     3,12
ECTS Credit of the Course     3