Creative Thinking

Course Code:

VCD 378

Course Period:

Spring

Course Type:

Core

P:

3

Lab:

0

Credits:

3

ECTS:

3

Course Language:

English

Course Coordinator:

Merve ÇAŞKURLU

Courses given by:

İrem TEKİN YÜCESOY

Merve ÇAŞKURLU

Course Objectives:

The course aims for students to acknowledge creativity as a process of thought that can be facilitated for exploring their own creative ideas. The course is structured to expand student’s creative skills for generating ideas, texts and visuals. Focusing on the evolution of storytelling and the impact of media on storytelling, it is aimed for students to produce creative projects for today's media environment.

Course Content:

Within this course major definitions and researches related to creative thinking are introduced. Students examine the theoretical and practical concepts of creative process. Students also explore sensory and mental tools such as aesthetics and empathy, and brainstorm to boost their creativity. The course focuses on visual storytelling, the evolution of storytelling and narrative forms with the development of media.

Course Methodology:

1-Lecture, 6-Case Study, 15-Assignment

Course Evaluation Methods:

B-Oral Exam / Presentation, E-Project / Design

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
1. Relates human behavior and psychology to use creativity.	4	1,6,15	B,E
2. Develops skills to utilize observation, imagination and abstracting.	2,10	1,6,15	B,E
3. Recognizes the importance of observation and making connections between idea and various elements.	4	1,6,15	B,E
4. Comprehends the global and local trends and relates factors with creativity.	1,9	1,6,15	B,E
5. Examines new ways of creative thinking.	9	1,6,15	B,E

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	Introduction to course, course description
2	Creativity and Design Thinking
3	Socio-Cultural Influences on creativity
4	Basic Principles of Creativity
5	Creative Thinking and Problem Solving
6	Exercise I: Creative Brief
7	Generating Ideas - Ideation
8	Mid-term
9	Creative thinking styles and strategies
10	The evolution of storytelling
11	Discussion on the power of story and visual narrative
12	The structure of the digital storytelling
13	Transmedia storytelling
14	Innovation Project Presentation
15	Innovation Project Presentation
16	Final Exam

COURSE CONTENT
Week	Topics	Study Materials
1	Introduction to course, course description
2	Creativity and Design Thinking
3	Socio-Cultural Influences on creativity
4	Basic Principles of Creativity
5	Creative Thinking and Problem Solving
6	Exercise I: Creative Brief
7	Generating Ideas - Ideation
8	Mid-term
9	Creative thinking styles and strategies
10	The evolution of storytelling
11	Discussion on the power of story and visual narrative
12	The structure of the digital storytelling
13	Transmedia storytelling
14	Innovation Project Presentation
15	Innovation Project Presentation
16	Final Exam

Recommended Sources

RECOMMENDED SOURCES

Textbook

Ingledew, John (2016), How to Have Great Ideas: A Guide to Creative Thinking and Problem Solving / / eBook Academic Collection (EBSCOhost) – Worldwide

GRONSTEDT, A.; RAMOS, M. Learning Through Transmedia Storytelling. Alexandria, VA: American Society for Training & Development, 2014. ISBN 9781562869519. / / eBook Academic Collection (EBSCOhost) – Worldwide

Additional Resources

Perkins, David N. (1981).The Mind's Best Work/ eBook Academic Collection (EBSCOhost) - Worldwide

Material Sharing

MATERIAL SHARING
Documents	www.coadsys.yeditepe.edu.tr
Assignments	www.coadsys.yeditepe.edu.tr

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-terms	1	40
Final	1	60
Total		100
Contribution of Final Examination to Overall Grade		60
Contribution of In-Term Studies to Overall Grade		40
Total		100

Course’s Contribution to Program

COURSE’S CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	Uses technical and academic knowledge accumulated in visual communication design field for authentic projects.					X
2	Designs 2 and 3 dimensional creative products considering the aesthetic rules.				X
3	Employs efficiently the technical innovations required by the professional field.			X
4	Analyses problems related to the field starting from the concept and develops appropriate projects for the targeted audience.					X
5	Behaves according to the national and international professional ethical principles.			X
6	Builds awareness to universal and social problems by developed projects and offers solutions to them.		X
7	Gains sectoral experience by compulsory internship, relates academic knowledge with field experience.	X
8	Grasps the importance of interdisciplinary working by lifelong learning mind-set and collaborates with different teams.		X
9	Develops concepts and puts forth innovative and authentic works to enrich the cultural and artistic accumulation related to the field.				X
10	Transforms the creative ideas into moving and interactive visual expressions, executes multi-dimensional designs.					X

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	2	28
Mid-terms	1	4	4
Final	1	4	4
Total Workload			78
Total Workload / 25 (s)			3,12
ECTS Credit of the Course			3

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