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Course Code: 
VCD 321
Course Period: 
Course Type: 
Course Language: 
Course Coordinator: 
Courses given by: 
Course Objectives: 
In this course the images contained in Turkey's cultural heritage are examined together with the historical and cultural contexts. The aim of the course is to create a basis for students to recognize images of our culture and to use these images as a means of visual communication.
Course Content: 

It is of greater importance that the cultural images of Turkey are adopted by us and reflected in the designs before they are introduced to the world. It is only in this way that new expression styles and new symbols belonging to our culture can be revealed as unique. At the end of this course, students are expected to have knowledge about the content of our cultural heritage, symbols and items.

Course Methodology: 
1-Lecture, 2-Interactive Lecture
Course Evaluation Methods: 
A-Exam, B-Oral Exam / Presentation

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1. Connects theoretical knowledge to application in order to keep and protect richness of visual culture, assess, develop, spread and promote. 2,6 1,2 A,B
2. Inspects Anatolian symbols and images and describes them. 6,9 1,2 A,B
3. Identifies the visual representations and images that reflect the various cultures in a way to construct both historical and cultural contexts. Questions his/her knowledge. 9 1,2 A,B
4. Assess the influences of the methapors and images of our culture so that they can be employed as tools for visual communication. 8,9 1,2 A,B
5. Relates and promote design products that are being nourished by local cultures in global world. 6 1,2 A,B


Course Flow

Week Topics Study Materials
1 General presentation and introduction of the course and the lectures.  
2 The power of image and the emergence of visual cultures.  
3 Anatolian civilizations / Göbeklitepe documentary  
4 Prehistoric Civilizations 1. Stone Age in Anatolia, 2. Khalkolitik Age, 3. Bronz Age in Anatolia 4. Bronze Age in West Anatolia 5.  Civilization of Troia I, 6. Visual Images of Troia II Civilization  
5 Activities planery session or visitor  
6 Hatti/ Characteristics of Hitite Culture,  Hitit e Art   
7 Hurri Civilation ı:Architecture, sculpture,  arts of painting and urns, engraving seals,  visual images in small arts  
8 Midterm Exam  
9 Troian Civilization  
10 Iron Age,  The perid of small kingdoms in Thousand I B.C. in Anatolia: Late Hitites, Urart,  Phrygia, Lydia, Karia, Lykia civilizations  
11 Aegean Culture / Helenistic civilizations.  
12 Age of Rome  
13 Byzans, A collective view to Selçuk and Osmanlı Age / Old Anatolian cities  
14 Student presentation  
15 Student presentation  
16 Final exam  



Recommended Sources

Textbook Ancient Civilizations And Ruins Of Turkey-Ekrem Akurgal

Anadolu Kültür Tarihi/ Anadolu Medeniyetleri, Ekrem Akurgal

Additional Resources Barnard, Malcolm (2002.. Sanat, Tasarım ve Görsel Kültür. Ankara: Ütopya Yayınevi.

Berger, Arthur A. (1989). Seeing is Believing: An Introduction to Visual Communication. Mountain View: Mayfield Publishing Company.

Berger, John (1990). Görme Biçimleri. Çeviren: Yurdanur Salman, İstanbul: Metis Yayınları.

Currie, Gregory (1995.. Image And Mind. Cambridge: Cambridge University Press.

Lester, Paul Martin (2000). Visual Communication: Images With Messages. 2nd ed., Wadsworth.

Mitchell, W. J. Thomas (1986). Iconology: Image, Text, Ideology. Chicago and London: The University of Chicago Press.

Görseller için: www.anadoluuygarliklari.com



Material Sharing

Documents www.coadsys.yeditepe.edu.tr
Assignments www.coadsys.yeditepe.edu.tr



Mid-terms 1 40
Presentation 1 20
Final 1 40
Total   100
Contribution of Final Examination to Overall Grade   60
Contribution of In-Term Studies to Overall Grade   40
Total   100



Course’s Contribution to Program

No Program Learning Outcomes Contribution
1 2 3 4 5
1 Uses technical and academic knowledge accumulated in visual communication design field for authentic projects.       X  
2 Designs 2 and 3 dimensional creative products considering the aesthetic rules.          X
3 Employs efficiently the technical innovations required by the professional field.       X  
4 Analyses problems related to the field starting from the concept and develops appropriate projects for the targeted audience.       X  
5 Behaves according to the national and international professional ethical principles.       X  
6 Builds awareness to universal and social problems by developed projects and offers solutions to them.         X
7 Gains sectoral experience by compulsory internship, relates academic knowledge with field experience. X        
8 Grasps the importance of interdisciplinary working by lifelong learning mind-set and collaborates with different teams.         X
9 Develops concepts and puts forth innovative and authentic works to enrich the cultural and artistic accumulation related to the field.         X
10 Transforms the creative ideas into moving and interactive visual expressions, executes multi-dimensional designs.       X  




Activities Quantity Duration
Course Duration 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 14 1 14
Mid-terms 1 4 4
Presentation 1 14 14
Final 1 4 4
Total Workload     78
Total Workload / 25 (s)     3,12
ECTS Credit of the Course     3