Cultural Icons in Design

Course Code:

VCD 321

Course Period:

Autumn

Course Type:

Core

P:

3

Lab:

0

Credits:

3

ECTS:

3

Course Language:

English

Course Coordinator:

Gül BAKAN

Courses given by:

Gül BAKAN

Course Objectives:

The course is based on the design problem, symbols and images by introducing the important examples from the design history. Images based on cultural heritage and current problems are analyzed together with their historical and social contexts. The aim of the course is to create a basis for students to recognize images of culture and to use these images as a means of visual communication.

Course Content:

In this course, the relation between culture and design is discussed. It focuses on the effects of cultural factors such as globalization, technological developments, political and social events on the field of design. Students are expected to have knowledge about relation between culture, design and images.

Course Methodology:

1-Lecture, 2-Interactive Lecture

Course Evaluation Methods:

A-Exam, B-Oral Exam / Presentation

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
1. Connects theoretical knowledge to application to keep and protect richness of visual culture, assess, develop, spread and promote.	2,6	1,2	A,B
2. Investigates symbols and images and describes them.	6,9	1,2	A,B
3. Identifies the visual representations and images that reflect the various cultures in a way to construct both historical and cultural contexts	9	1,2	A,B
4. Assess the influences of the methapors and images of culture on visual design	8,9	1,2	A,B
5. Relates and promotes design products that are being nourished by local cultures in global world.	6,8	1,2	A,B

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	General presentation and introduction of the course and the lectures
2	Introduction to Visual Culture
3	Analysis Methods of an Image (John Berger/Roland Barthes)
4	Visual Technologies and Reproduction in Modern Era (Walter Benjamin)
5	Mass Culture and Advertising (Edward Bernays)
6	Propaganda: Power of Image, Censorship and Politics
7	Consumer Culture and Ethics in Design (Guy Debord)
8	Mid-term
9	Introduction to Postmodern Culture
10	Simulacre and Simulation (Baudrillard)
11	Race and Gender in Design (From Feminism to Queer Theory)
12	New Media and Identities
13	“Experience” and “Communication” in Design and Arts
14	Popular Culture to Populism
15	From Archetypes to New Icons: Image, Symbol, Imagination and Imagery
16	Final exam

Recommended Sources

RECOMMENDED SOURCES

Textbook

Mirzoeff, Nicholas ed., The Visual Culture Reader, Routledge, 1998

Mirzoeff, Nicholas, How to See the World, an Introduction to Images, from Self-Portraits to Selfies, Maps to Movies, Basic Books, 2016

Barthes, Rauland, Camera Lucida, Reflections on Photography, Hill & Wand, 1980

Berger, John, Ways Of Seeing, Penguin Classics, 2008

Manovich, Lev, The Language of New Media, MIT Press, 2002

Additional Resources

Mitchell, W.T.J., “There Are No Visual Media”, 2005

Messaris, Paul, Visual Persuasion: the Role of Images in Advertising, Sage Publications, 1997

Lester, Paul Martin, Visual Communication: Images With Messages, Wadsworth, 2000

Material Sharing

MATERIAL SHARING
Documents	www.coadsysexam.yeditepe.edu.tr
Assignments	www.coadsysexam.yeditepe.edu.tr

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-terms	1	40
Presentation	1	20
Final	1	40
Total		100
Contribution of Final Examination to Overall Grade		60
Contribution of In-Term Studies to Overall Grade		40
Total		100

Course’s Contribution to Program

COURSE’S CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	Uses technical and academic knowledge accumulated in visual communication design field for authentic projects.				X
2	Designs 2 and 3 dimensional creative products considering the aesthetic rules.		X
3	Employs efficiently the technical innovations required by the professional field.		X
4	Analyses problems related to the field starting from the concept and develops appropriate projects for the targeted audience.				X
5	Behaves according to the national and international professional ethical principles.				X
6	Builds awareness to universal and social problems by developed projects and offers solutions to them.				X
7	Gains sectoral experience by compulsory internship, relates academic knowledge with field experience.	X
8	Grasps the importance of interdisciplinary working by lifelong learning mind-set and collaborates with different teams.					X
9	Develops concepts and puts forth innovative and authentic works to enrich the cultural and artistic accumulation related to the field.					X
10	Transforms the creative ideas into moving and interactive visual expressions, executes multi-dimensional designs.				X

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	1	14
Mid-terms	1	4	4
Presentation	1	14	14
Final	1	4	4
Total Workload			78
Total Workload / 25 (s)			3,12
ECTS Credit of the Course			3

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