Cultural Icons in Design

Course Code:

VCD 321

Course Period:

Autumn

Course Type:

Core

P:

3

Lab:

0

Credits:

3

ECTS:

3

Course Language:

English

Course Coordinator:

Gül BAKAN

Courses given by:

Gül BAKAN

İbrahim Cem BÖLÜKTAŞ

Course Objectives:

The course is based on the design problem, symbols and images by introducing the important examples from the design history. Images based on cultural heritage and current problems are analyzed together with their historical and social contexts. The aim of the course is to create a basis for students to recognize images of culture and to use these images as a means of visual communication.

Course Content:

In this course, the relation between culture and design is discussed. It focuses on the effects of cultural factors such as globalization, technological developments, political and social events on the field of design. Students are expected to have knowledge about relation between culture, design and images.

Course Methodology:

1-Lecture, 2-Interactive Lecture

Course Evaluation Methods:

A-Exam, B-Oral Exam / Presentation

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
1. Connects theoretical knowledge to application to keep and protect richness of visual culture, assess, develop, spread and promote.	2,6	1,2	A,B
2. Investigates symbols and images and describes them.	6,9	1,2	A,B
3. Identifies the visual representations and images that reflect the various cultures in a way to construct both historical and cultural contexts	9	1,2	A,B
4. Assess the influences of the methapors and images of culture on visual design	8,9	1,2	A,B
5. Relates and promotes design products that are being nourished by local cultures in global world.	6,8	1,2	A,B

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	Meeting the students/information about the course content Graphic design styles from past to present
2	Victorian Style 1837 – 1901	Victorian era in England
3	Arts & Crafts 1880 – 1910/ Art Nouveau 1890-1910	Beginning in England and between 1880 and 1910 Thriving in Europe and North America and later The fine arts movement that re-emerged in Japan in the 1920s
4	Futurism 1900 –1930s/ Italy, Russia and Great Britain	Avant garde Art
5	Heroic Realism - Realistic Propaganda 1900s – 1940s	In the Soviet Union during the Lenin era . A style that was used to spread the revolution
6	Early Modern 1910 – 1935/ Bauhaus/ Russian Constructivism/ Viennese Modernism and Weiner Werkstätte	Modern Art
7	Art Deco 1920 -1940s
8	Mid-term
9	Late Modern 1945 – 1960	Late modernism, from World War II to the early 21st century Representing the understanding of modern and contemporary art It's a style from the period.
10	American Kitsch 1950s	American Kitsch design style of the 1950s
11	Psychedelic 1960s	The psychedelic movement has been around since the mid-1960s. Its influence on many areas of popular culture.
12	Swiss/International 1940s – 1980s Zürih School of Arts and Crafts ve Basel School of Design	Switzerland in the 1940s
13	Post-Modern 1970s - 1980s/ Paula Scher	Post modernism
14	Grunge 2000 - 2010s - Flat 2010 - Present/Student Presentations	Digital Age
15	Student Presentations
16	Final Exam

Recommended Sources

RECOMMENDED SOURCES
Textbook Philip B. Meggs and Alston W. Purvis, Meggs' History of Graphic Design, 2016 Jeremy Aynsley, Pioneers of Modern Graphic Design, 2005
Additional Resources Secondary Sources are to be announced according to specific subjects

Material Sharing

MATERIAL SHARING
Documents	www.coadsysexam.yeditepe.edu.tr
Assignments	www.coadsysexam.yeditepe.edu.tr

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-terms	1	40
Presentation	1	20
Final	1	40
Total		100
Contribution of Final Examination to Overall Grade		60
Contribution of In-Term Studies to Overall Grade		40
Total		100

Course’s Contribution to Program

COURSE’S CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	Uses technical and academic knowledge accumulated in visual communication design field for authentic projects.				X
2	Designs 2 and 3 dimensional creative products considering the aesthetic rules.		X
3	Employs efficiently the technical innovations required by the professional field.		X
4	Analyses problems related to the field starting from the concept and develops appropriate projects for the targeted audience.				X
5	Behaves according to the national and international professional ethical principles.				X
6	Builds awareness to universal and social problems by developed projects and offers solutions to them.				X
7	Gains sectoral experience by compulsory internship, relates academic knowledge with field experience.	X
8	Grasps the importance of interdisciplinary working by lifelong learning mind-set and collaborates with different teams.					X
9	Develops concepts and puts forth innovative and authentic works to enrich the cultural and artistic accumulation related to the field.					X
10	Transforms the creative ideas into moving and interactive visual expressions, executes multi-dimensional designs.				X

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	1	14
Mid-terms	1	4	4
Presentation	1	14	14
Final	1	4	4
Total Workload			78
Total Workload / 25 (s)			3,12
ECTS Credit of the Course			3

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