The course outcomes will provide students with the abilities to exercise critical judgment in applied research and with knowledge to discuss media and cultural reproduction; public sphere and culture interactions of media; relationships between technology, culture and socially produced space and time relationships of media, culture and society. Under the topic of Media Analysis, by focusing on cultural issues we will try to understand the ways in which media is seen and criticized by major thinkers of our time in order to develop our analytical skills to read the media and render its relationships on cultural level. The last hour of each week’s course will be reserved for screenings and discussions on the screened material.
|Learning Outcomes||Program Learning Outcomes||Teaching Methods||Assessment Methods|
|1) Evaluates the process of mass media in a historical and social perspective.||1||1,2,3||A,B,C|
|2) Establishes economic, political and cultural with industrialization, urbanization and media.||6||1,2,3||A,B,C|
|3) Analyses media and cultural reproduction with practical search and critical information.||4,9||1,2,3||A,B,C|
|4) Acknowledges the basic analysis methods based on media and critical approaches and applies to media texts.||9||1,2,3||A,B,C|
|5) Evaluates the convergent media pattern organizational process and text creation progress by categorizing into steps.||7||1,2,3||A,B,C|
|6) Has the ability of putting together the elements of the system of media progress as a field of public sphere.||8||1,2,3||A,B,C|
|7) Classifies, criticizes and compares the dynamics between media, culture and society.||2||1,2,3||A,B,C|
|1||Course policy and requirements. Introduction: Media history and social, political, economic and cultural dynamics of 18th and 19th centuries.|
|2||Industrial Revolution and Concept of Mass Communication.||Read: Course Notes & Ş. Pamuk|
|3||Frankfurt School and Cultural Industry||
Read: T. Adorno
Hand in: Media Diary Homework
|4||British Cultural Studies School, Mass Communication and Minority Culture||Read: R. Williams|
|5||British Cultural Studies School, Encoding and Decoding, TV Icons||Read: S. Hall|
|6||Media and the Concept of Classical Public Sphere||
Read: J. Habermas
Hand in: Media Collage Homework
|7||Media and Criticism of Classical Public Sphere, Broadcast Discussion Shows||
Read: O. Negt & A. Kluge
|10||Technology, Media and Society||Read: J. Ballard|
|11||Electronic Culture and Cyber Space||Read: P. Virilio|
|12||Bakhtin and Film Studies||Read: R. Stam|
|13||Simulacra, Hyper-Reality and Meaning-Making Processes||Read: J. Baudrillard|
|14||Modernism, Post Modernism and Media||Read: J. Lewis|
|15||Globalization, New Communication Technologies, Alternative Media||Read: W. L. Bennett|
|16||Presentation of Media Analysis Projects and General Review||Hand in: Projects|
Manufacturing Consent- Noam Chomsky and the Media (1993), dir. Mark Achbar & Peter Wintonick
Orwell Rolls in His Grave (2004), dir. Robert Kane Pappas
Control Room (2003), dir. Jehane Noujaim
Howard Zinn- You Can’t Be Neutral on a Moving Train (2004), dir. Deb Ellis & Denis Meuller
Outfoxed- Rupert Murdoch’s War on Journalism (2004), dir. Robert Greenwald
All The President’s Men (1976), dir. Alan J. Pakula
Under Fire (1983), dir. Roger Spottiswoode
Salvador (1986), dir. Oliver Stone
The Paper (1994), dir. Ron Howard
15 Minutes (2001), dir. John Herzfeld
Good Night, and Good Luck (2005), dir. George Clooney
Şevket Pamuk, “19. Yüzyılda Dünya Kapitalizmine Açılış”, in 100 Soruda Osmanlı-Türkiye İktisat Tarihi, İstanbul: Gerçek Yayınevi, 1988 pp., 184-235
T. W. Adorno, “Culture Industry reconsidered”, in P. Marris & Thornham (eds), Media Studies: A Reader, Edinburgh: EUP, 1996, pp: 24- 29.
J.G. Ballard, “Introduction to Crash”, RE/Search, #:8/9, 1984, pp: 96-98.
B. Brecht, “The radio as an Apparatus of Communication” in John Willet (ed&trns), Brecht on Theatre, New York: Hill & Wang, 1974, pp:51-53.
S. Hall, “Encoding/ Decoding”, in P. Marris & Thornham (eds), Media Studies: A Reader, Edinburgh: EUP, 1996, pp: 41- 49.
J. Habermas, “The Public Sphere”, in P. Marris & Thornham (eds), Media Studies: A Reader, Edinburgh: EUP, 1996, pp: 55- 59.
Oskar Negt, Alexander Kluge, Public Sphere and Experience: Toward an Analysis of the Bourgeois and Proletarian Public Sphere (Theory and History of Literature), University of Minnesota Press, 1993.
Nancy Fraser, “Rethinking the Public Sphere: A Contribution to the Critique of Actually Existing Democracy”, Social Text, No. 25/26, Duke University Press, 1990, pp. 56-80.
Robert Stam, Subversive Pleasures: Bakhtin, Cultural Criticism, and Film Johns Hopkins University Press, 1992.
J. Lewis, “Postmodernism and Beyond” in Cultural Studies: The Basics, London & New York: Sage Pub., 2002, pp. 215-239.
Jean Baudrillard, “The implosion of meaning in the media”, in the Shadow of the Silent Majorities, transl. P Foss, P Pat- ton, J Johnston, pp. 95-110. New York: Semiotext(e) 1983.
W. Lance Bennett, “New Media Power: The Internet and Global Activism” in Contesting Media Power, ed. Nick Couldry and James Curran, Rowman and Littlefield, 2003.
R. Williams, Mass Communication and Minority Culture”, in ”, in P. Marris & Thornham (eds), Media Studies: A Reader, Edinburgh: EUP, 1996, pp: 35- 40.
P. Virilio, “The Overexposed City” in P Virilio, Lost Dimension (trans: D. Moskenberg), New York: Semiotext[e], 1991, pp: 9-27.
Necmi Zeka, (der &sun), Jameson, Lyıtard, Habermas: Postmodernizm, İst: Kıyı, 1990, 1994
Gülnur Savran, ‘Postmodernizm: Yepyeni Bir Evre mi, Bir Eğilimin Mutlaklaşması mı?’, Defter, Kış 1999, #:38.
|Documents||Articles: Course reader, Books: Knowledge Centre, Documentaries|
|Exams||Open Book, Discussion Based|
|CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE||40|
|CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE||60|
|COURSE'S CONTRIBUTION TO PROGRAM|
|No||Program Learning Outcomes||Contribution|
|1||Uses technical and academic knowledge accumulated in visual communication design field for authentic projects.||X|
|2||Designs 2 and 3 dimensional creative products considering the aesthetic rules.||X|
|3||Employs efficiently the technical innovations required by the professional field.||X|
|4||Analyses problems related to the field starting from the concept and develops appropriate projects for the targeted audience.||X|
|5||Behaves according to the national and international professional ethical principles.||X|
|6||Builds awareness to universal and social problems by developed projects and offers solutions to them.||X|
|7||Gains sectoral experience by compulsory internship, relates academic knowledge with field experience.||X|
|8||Grasps the importance of interdisciplinary working by lifelong learning mind-set and collaborates with different teams.||X|
|9||Develops concepts, creates work of arts and organizes exhibitions in order to enrich the cultural and artistic accumulation related to the sector.||X|
|10||Transforms the creative ideas into moving and interactive visual expressions, executes multi-dimensional designs.||X|
|ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION|
|Course Duration (Including the exam week: 16x Total course hours)||16||3||48|
|Hours for off-the-classroom study (Pre-study, practice)||16||3||48|
|Total Work Load||125|
|Total Work Load / 25 (h)||5|
|ECTS Credit of the Course||5|