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Course Code: 
COMM 202
Course Period: 
Spring
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Prerequisite Courses: 
Course Language: 
English
Course Coordinator: 
Courses given by: 
Course Objectives: 
The overall aim of this course is to equip students with critical media literacy and analysis skills.
Course Content: 

Throughout the lectures, students learn how to apply related theories and concepts from linguistics, psychology and sociology to analyze and interpret all kinds of media texts, including TV series, print ads, news, and video games and so on. In this way, they get familiar with certain methods of textual analysis, such as semiotic analysis, content analysis, psychoanalytical criticism, critical discourse analysis, and rhetorical analysis.

Course Methodology: 
1-Lecture, 2-Interactive Lecture, 6-Case-Study, 15-Homework
Course Evaluation Methods: 
A-Exam, B-Oral Exam / Presentation, C-Assignment

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1. The student understands how meaning is created in media work.  1,4,5,9 1, 2, 6, 15 A, B, C
2.  The student understands the interrelationships between media work, audiences, and cultural contexts. 1,4,5,9 1, 2, 6, 15 A, B, C
3. The student develops and uses strategies to investigate, evaluate and comment on media productions. 1,4,5,9 1, 2, 6, 15 A, B, C

 

 

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 Introduction  
2 Semiology: Signs, Culture and Meaning in Ferdinand de Saussure and Charles Peirce Berger (2005), chapter 1
3 Semiology: Vladimir Propp and The Morphology of Fairy Tales Berger (2005), chapter 1
4 Semiology: Roland Barthes and Mythology Barthes (1991), pp. 107-119
5 Rhetorical Analysis: Ethos, Pathos & Logos Berger (1998), chapter 4
6 Psychoanalysis and Media: Freud’s Theory of Personality Berger (2005), chapter 3
7 Psychoanalysis and Media: Collective Unconsciousness and Archetypes Berger (2005), chapter 3
8 Feminist Psychoanalysis: Narrative Cinema Mulvey (1975)
9 Students’ Presentations  
10 Quantitative Content Analysis Wimmer & Dominick (2000), chapter 6
11 Content Analysis: News Frames Linström & Marais (2012)
12 Critical Discourse Analysis: Discourse, Language and Power van Dijk (1993)
13 Critical Discourse Analysis: News as Discourse van Dijk (1991)
14 Students’ Presentations  
15 Review and Wrap-up for the Final  
16 Final  

 

 

Recommended Sources

RECOMMENDED SOURCES
Textbook Berger, A.A. (2005). Media Analysis Techniques. California: Sage.
Additional Resources Barthes, R. (1991). Mythologies. New York: The Noonday Press.

Berger, A.A. (1998). Media Research Techniques. California: Sage

van Dijk, T. (1991). The Interdisciplinary Study of News as Discourse, in Klaus Bruhn Jensen ve Nicholas W. Jankowski (Ed.), A Handbook of Qualitative Methodologies for Mass Communication Research (s. 108-120). London and New York: Routledge.

van Dijk, T. (1993). Principles of Critical Discourse Analysis. Discourse & Society, 4(2): 249-283.

Linström, M. & Marais, W. (2012). Qualitative News Frame Analysis: A Methodology. Communitas 17: 21-38.

Mulvey, L. (1975). Visual Pleasure and Narrative Cinema. Screen 16(3): 6-18.

Wimmer, R. D. & Dominick, J. R. (2000). Mass Media Research. Boston, USA: Cengage Learning.

 

 

Material Sharing

MATERIAL SHARING
Documents www.coadsys.yeditepe.edu.tr
Assignments www.coadsys.yeditepe.edu.tr
Exams www.coadsys.yeditepe.edu.tr

 

 

Assessment

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Presentation 1 60
Assignment 1 40
Total 2 100
Contribution of Final Examination to Overall Grade 1 50
Contribution of In-Term Studies to Overall Grade 2 50
Total 3 100

 

 

Course’s Contribution to Program

COURSE’S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Uses technical and academic knowledge accumulated in visual communication design field for authentic projects.         X
2 Designs 2 and 3 dimensional creative products considering the aesthetic rules.  X        
3 Employs efficiently the technical innovations required by the professional field. X        
4 Analyses problems related to the field starting from the concept and develops appropriate projects for the targeted audience.         X
5 Behaves according to the national and international professional ethical principles.         X
6 Builds awareness to universal and social problems by developed projects and offers solutions to them.   X      
7 Gains sectoral experience by compulsory internship, relates academic knowledge with field experience. X        
8 Grasps the importance of interdisciplinary working by lifelong learning mind-set and collaborates with different teams.     X    
9 Develops concepts and puts forth innovative and authentic works to enrich the cultural and artistic accumulation related to the field.         X
10 Transforms the creative ideas into moving and interactive visual expressions, executes multi-dimensional designs. X        

 

 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 11 4 44
Presentation 1 15 15
Assignment 1 15 15
Final examination 1 3 3
Total Workload     119
Total Workload / 25 (s)     4,76
ECTS Credit of the Course     5