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Course Code: 
GRA 203
Course Period: 
Course Type: 
Course Language: 
Course Objectives: 
To give information about the history of typography, basic terms, basic writing characters. To teach typographic design criteria in the light of applied projects.
Course Content: 

Form-content relations, geometric abstraction and simplification, visual hierarchy, typographic composition and integrity methods.

Course Methodology: 
1. Lecture Method 2. Case Study Method 3. Problem Solving Method 4. Discussion Method 5. Demonstration Method 6. Group work
Course Evaluation Methods: 
1. Exam 2. Presentation 3. Homework 4. Application

Vertical Tabs

Course Learning Outcomes

Learning Outcomes of the Course Learning Outcomes of the Program Teaching Methods Measurement Methods
To have knowledge and experience on basic design principles such as color, texture, composition, space and typography 1,2 1,2,5 2,3,4
To be able to solve basic design problems 4,10,11 3,4 1,3,4
To gain the ability to perceive and design 2,3,11 1,2,3 1,3,4
Utilizing different materials to produce modern and original designs in the design process 1,2,3,7 2,3,4 3,4
To consider social culture and traditions in the analysis of art and design problems 10,12 2,4,5 2,3,4



Course Flow

Week Subjects Preliminary
1 Project I: Calligraphy to Typography  
2 Research, gathering information, preparing sketches  
3 Calligraphic works with brush  
4 Submission of calligraphy, typographic abstraction  
5 Submission of typographic abstraction works  
6  Submission of the 1st Project, Project II: Visual Hierarchy  
7 Research, gathering information, preparing sketches  
8 Composition alternatives on computer  
9 Submission and selection of composition alternatives  
10 Final Project: Search and Correspondence Set Design  
11 Research, gathering information, preparing sketches  
12 Delivery of black and white rigging  
13 Preparing sketches for correspondence set  
14 Final evaluations on final project  



Recommended Sources

Course’s Note Communication and graphic design / Prof. Dr. Emre Becer
Other Harflerle tasarım / James Craig – William Bevington

Grafik tasarım / Alan Weil

Çağdaş tipografinin temelleri / Namık Kemal Sarıkavak


Material Sharing

Assignments 2 Project, 3 Homeworks
Exams 1 Final




Midterm Studies No Percentage of Contribution
Homework 3 %10
Seminar and Presentation    
Project 2 %30
Final Ratio to Success   %60
Ratio of Semester to Success   %40
Total   %100



Course’s Contribution to Program

Course’s Contribution to Program Outcomes
No Program Learning Outcomes Contribution Level
1 2 3 4 5  
1 To have theoretical background in the fields of art and design         x  
2 To be able to apply basic design principles         x  
3 To have creative and original thinking ability         x  
4 Identify and solve graphic design problems         x  
5 An ability to use current technological tools in design processes at an advanced level       x    
6 To have professional and ethical responsibility about intellectual, art and design works       x    
7 Ability to follow developments in the field of Art and Design     x      
8 To be able to present ideas and designs effectively         x  
9 To be able to work as a team   x        
10 To be able to conduct research, analysis and interpretation in the field       x    
11 Interdisciplinary thinking and ability to connect.     x      
12 To be aware of social and cultural values.       x    




ECTS / Workload Table
Activity Number Time
Total Workload


Course Length (14 x total course time) 14 4 56
Study time out of class (Preliminary work, reinforcement) 14 3 42
Homework 3 5 15
Seminar and Presentation      
Projects 2 14 28
Midterm Exam      
Final Exam 1 14 14
Total Workload     155
Total Workload / 25 (h)     6,20
Course’s ECTS Credit     6