Design Fundamentals

Course Code:

VCD 171

Course Period:

Autumn

Course Type:

Core

P:

2

Lab:

2

Credits:

3

ECTS:

5

Course Language:

English

Course Coordinator:

İrem TEKİN YÜCESOY

Courses given by:

İrem TEKİN YÜCESOY

Course Objectives:

The aim of the course is to introduce students the basic design elements and principles. It is an introductory course to apply these elements and principles on given assignments. Conceptual dimension of design is questioned and evaluated by discussing some contemporary examples.

Course Content:

Cultural, historical and social context of design is debated. The basic elements and principles of design is introduced. Various international design projects are examined. The basic processes of design such as: Thinking, looking and making are analyzed and practiced.

Course Methodology:

1-Lecture, 2-Interactive Lecture, 5-Problem Solving, 15-Assignment

Course Evaluation Methods:

A-Exam, C-Assignment

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
1. Learns 2D Design elements.	2	1,5,15	A,C
2. Recognizes and practices design principles.	1	1,5,15	A,C
3. Elements which provide visual unity is related each other in compositions.	2	1,5,15	A,C
4. Design is structured through intellectual processes.	1	1,2,5,15	A,C
5. Produces and evaluates original design ideas and applications.	1	1,2,5,15	A,C

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	Introduction, information about the content of the course.
2	Cultural, historical and social context of design.	Examples on issue
3	Cultural, historical and social context of design.	Examples on issue
4	Introduction to basic design principles: Unity, harmony, balance, rhythm, emphasis, contrast, positive-negative space, pattern, repetition, motion...	Practice
5	Design process: Thinking, researching, making. Unity in Design: Visual unity, balance, harmony, visual perception and Gestalt theory, rhythm, variety	Visual perception and Gestalt
6	Proportions and Scale: Geometric Patterns	Gestalt-practices
7	Unity in Design and Gestalt Principles: 5 (black&white) compositions with 5 themes
8	Mid-term Exam
9	Colour Theory and Perception	Gouache
10	Compositions consisting of basic geometrical shapes_color&composition	Color& composition
11	Collage	Visual Material
12	Texture and collage	Natural and digitally manipulated textures
13	3 Dimensional Design	3D design practice
14	Critics
15	Student Presentation
16	Final Exam

Recommended Sources

RECOMMENDED SOURCES
Textbook	Wong, W., 1993, “Principles of Form and Design”, New York, John Wiley Montague, J., 1998, “Basic Perspective Drawing”, New York, John Wiley

Material Sharing

MATERIAL SHARING
Documents	coadsysexam
Assignments	Weekly assignments

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-terms	1	40
Final	1	60
Total		100
Contribution of Final Examination to Overall Grade		60
Contribution of In-Term Studies to Overall Grade		40
Total		100

Course’s Contribution to Program

COURSE’S CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	Uses technical and academic knowledge accumulated in visual communication design field for authentic projects.				X
2	Designs 2 and 3 dimensional creative products considering the aesthetic rules.					X
3	Employs efficiently the technical innovations required by the professional field.			X
4	Analyses problems related to the field starting from the concept and develops appropriate projects for the targeted audience.		X
5	Behaves according to the national and international professional ethical principles.			X
6	Builds awareness to universal and social problems by developed projects and offers solutions to them.		X
7	Gains sectoral experience by compulsory internship, relates academic knowledge with field experience.	X
8	Grasps the importance of interdisciplinary working by lifelong learning mind-set and collaborates with different teams.			X
9	Develops concepts and puts forth innovative and authentic works to enrich the cultural and artistic accumulation related to the field.			X
10	Transforms the creative ideas into moving and interactive visual expressions, executes multi-dimensional designs.		X

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration	14	4	56
Hours for off-the-classroom study (Pre-study, practice)	14	4	56
Mid-terms	1	4	4
Final	1	4	4
Total Workload			120
Total Workload / 25 (s)			4,8
ECTS Credit of the Course			5

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