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Course Code: 
COMM 171
Course Period: 
Course Type: 
Course Language: 
Course Objectives: 
An elementary introduction to the principles of visual design and communication. Concepts of from, pattern, color, composition and function. Basic problem solving strategies in two-dimensional design. Development of visual awareness and visual literacy. Theories of perception, Gestalt and design dynamics.
Course Content: 

The students are expected to have knowledge about the visual communication designer’s visual communication needs, means structures and their point of views and about their work structure.

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion
Course Evaluation Methods: 
A: Presentation, B: Homework, C: Practice

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1) Learns and defines the principles and elements of design, which is the alphabet of design. 1,2,9 1,2,8 A,C
2) Learns to apply tone, contour, light-shadow, color, contrast and texture varieties. 4 1,2,8 A,C
3) Develops observation power. 4,9 1,2,8 A,C
4) Learns to analyze 2 and 3 dimensional shapes and forms. 1,2 1,2,8 A,C
5) Constructs the conceptual thinking by defining the elements of composition. 2 1,2,8 A, C


Course Flow

Week Topics Study Materials
1 Meeting with students / Information on course content / Request of course materials  
2 Basic elements of design: general information about line, shape, texture, color, space, tone value  
3 Line in basic design education: line in nature, abstract lines, line as symbol / class presentation  
4 Shape in basic design training/ class presentation  
5 Texture in basic design training/ class presentation  
6 Tone value in basic design training/ class presentation  
7 Color in basic design training: Examination by examples / Vectors and bitmap image differences, use of RGB and CMYK colors/ class presentation  
8 Midterm Exam  
9 Visual Guides I: two dimensional shaping, equilibrium, Visual weight / Visualization, Symmetry, Asymmetry, Approximate symmetry, Radial equilibrium, Integrity, Concepts/ class presentation  
10 Visual guides I: Rhythm and repeat, emphasis and focal point, movement / class presentation  
11 Rhythm / rhythm and Repeat, Emphasis and Focus point / Sovereignty / Movement / class presentation  
12 Proportion, Golden Ratio / class presentation  
13 Comprehension and meaning in visual communication-1: Perception in visual communication, associative relation / class presentation  
14 Understanding and meaning in visual communication-2: Visual perception and Gestalt / Class presentation  
15 Class presentation  
16 Final Exam  


Recommended Sources

Textbook H.Yakup Öztuna, Görsel İletişimde Temel Tasarım, Yorum Sanat veYayıncılık, 2007.

Yardımcı Kitap: Tevfik Fikret Uçar, Görsel İletisim ve Grafik Tasarım, İnkılap Kitapevi, 2004.

Additional Resources Fortuna, David, The Secret Language of Symbols, Chronicle yayınarı, san Fransisco, 1994

Frutiger, Andrian, Signs and Symbols Their Desing and Meaning, Watson and Guptill yayınları, isviçre, 1997

Kılıç Levent, Görüntü Estetiği, İnkilap Yayınları, İistanbul, 2000

Meggs, Philip B., A History of Graphic Desing, John Wiley&Sons yayınev,, Amerika, 1999

Meggs, Philip B., Type&İmage, Van Nostrand Reinhold Yayınevi, New York, 1989

White, Alex, The Elements of Graphic Design, Allwort Yayınevi, New York, 2002

Barnard, Malcolm (2002). Sanat, Tasarım ve Görsel Kültür. Ankara: Ütopya Yayınevi.

Berger, Arthur A. (1989). Seeing is Believing: An Introduction to Visual Communication. Mountain View: Mayfield Publishing Company.

Berger, John (1990). Görme Biçimleri. Çeviren: Yurdanur Salman, İstanbul: Metis Yayınları.

Currie, Gregory (1995). Image And Mind. Cambridge: Cambridge University Press.

Gombrich, E. H. (1976). Sanatın Öyküsü. 12. Baskı, Çeviren: Bedrettin Cömert, İstanbul: Remzi Kitabevi.

Lester, Paul Martin (2000). Visual Communication: Images With Messages. 2nd ed., Wadsworth.

Mitchell, W. J. Thomas (1986). Iconology: Image, Text, Ideology. Chicago and London: The University of Chicago Press.

Rose, Gillian (2001). Visual Methodologies. London: Sage Publication.Worth, Sol (1981). Studying Visual Communication. Philadelphia: University of Pennsylvania Press.



Exam 1 60
Presentation 1 20
Homework 1 20
Total   100
Contribution Of Final Examination To Overall Grade   60
Contribution Of In-Term Studies To Overall Grade   40
Total   100

Course’s Contribution to Program

No Program Learning Outcomes Contribution
1 2 3 4 5  
1 Uses technical and academic knowledge accumulated in visual communication design field for authentic projects.         X  
2 Designs 2 and 3 dimensional creative products considering the aesthetic rules.          X  
3 Employs efficiently the technical innovations required by the professional field.         X  
4 Analyses problems related to the field starting from the concept and develops appropriate projects for the targeted audience.         X  
5 Behaves according to the national and international professional ethical principles.   X        
6 Builds awareness to universal and social problems by developed projects and offers solutions to them.       X    
7 Gains sectoral experience by compulsory internship, relates academic knowledge with field experience.       X    
8 Grasps the importance of interdisciplinary working by lifelong learning mind-set and collaborates with different teams.       X    
9 Develops concepts, creates work of arts and organizes exhibitions in order to enrich the cultural and artistic accumulation related to the sector. X          
10 Transforms the creative ideas into moving and interactive visual expressions, executes multi-dimensional designs.         X  



Activities Quantity Duration


Total Workload
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 3 3
Study for Exam 1 10 10
Homework 2 5 10
Final examination 1 3 3
Study for Exam 1 3 3
Total Work Load     125
Total Work Load / 25 (h)     5
ECTS Credit of the Course     5