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Course Code: 
COMM 171
Course Period: 
Course Type: 
Course Language: 
Course Coordinator: 
Courses given by: 
Course Objectives: 
Within the scope of this course, it is aimed to introduce students to concept research based on patterns, colors, compositions and functions, strategic analysis in 2D designs, development of visual awareness and visual literacy, perception, Gestalt and design dynamics theories.
Course Content: 

In the lessons, students are expected to have information about the structure of visual communication, which investigates and exemplifies the world of visual communication, established with symbols, signs and indicators, and its existence in graphic design under the headings required by the visual communication designer.

Course Methodology: 
1-Lecture, 2-Interactive Lecture
Course Evaluation Methods: 
A-Exam, B-Oral Exam / Presentation

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1. Learns and defines the principles and elements of design, which is the alphabet of design. 1,2,3,10 1,2 A,B
2. Learns to apply tone, contour, light-shadow, color, contrast and texture varieties. 1,2,3,10 1,2 A,B
3. Develops observation power. 4,10 1,2 A,B
4. Learns to analyze 2 and 3 dimensional shapes and forms. 1,2,3,10 1,2 A,B
5. Constructs the conceptual thinking by defining the elements of composition. 2 1,2 A,B


Course Flow

Week Topics Study Materials
1 Meeting with students / Information on course content / Request of course materials  
2 Basic elements of design: General information about line, shape, texture, color, space, tone value  
3 Line in basic design education: line in nature, abstract lines, line as symbol   
4 Shape in basic design training  
5 Texture in basic design training  
6 Tone value in basic design training  
7 Color in basic design training: Examination by examples / Vectors and bitmap image differences, use of RGB and CMYK colors  
8 Mid-term Exam  
9 Visual Guides I: two dimensional shaping, equilibrium, Visual weight / Visualization, Symmetry, Asymmetry, Approximate symmetry, Radial equilibrium, Integrity, Concepts  
10 Visual guides I: Rhythm and repeat, emphasis and focal point, movement  
11 Rhythm / Rhythm and Repeat, Emphasis and Focus point / Sovereignty / Movement  
12 Proportion, Golden Ratio  
13 Comprehension and meaning in visual communication - 1: Perception in visual communication, associative relation  
14 Understanding and meaning in visual communication - 2: Visual perception and Gestalt  
15 Class presentation  
16 Final Exam  


Recommended Sources

Textbook Ocvirk, O., 2013. Art Fundamentals. 12th ed. New York: McGraw-Hill.

Sanatın Temelleri/teori ve Uygulama; Ocvirk, Stinson, Wigg, Bone, Cayton, Karakalem Kitapevi Yayınları 

Görsel İletişim ve Grafik Tasarım; Tevfik Fikret Uçar, İletişim ve Grafik Tasarım, Emre Becer, Görsel Sanatlarda Anlam ve Algı, Güler Ertan & Emin Sansarcı

Additional Resources Fortuna, David, The Secret Language of Symbols, Chronicle yayınarı, San Fransisco, 1994

Meggs, Philip B., A History of Graphic Desing, John Wiley&Sons Yayınevi, Amerika, 1999

White, Alex, The Elements of Graphic Design, Allwort Yayınevi

H.Yakup Öztuna, Görsel İletişimde Temel Tasarım, Yorum Sanat veYayıncılık, 2007.

Tevfik Fikret Uçar, Görsel iletisim ve Grafik Tasarım, İnkılap Kitapevi, 2004.

Sanatın Temelleri/teori ve Uygulama; Ocvirk, Stinson, Wigg, Bone, Cayton, Karakalem Kitapevi Yayınları 

Görsel İletişim ve Grafik Tasarım; Tevfik Fikret Uçar, İletişim ve Grafik Tasarım, Emre Becer, Görsel Sanatlarda Anlam ve Algı, Güler Ertan & Emin Sansarcı


Material Sharing

Documents www.coadsysexam.yeditepe.edu.tr
Assignments www.coadsysexam.yeditepe.edu.tr



Mid-terms 1 40
Presentation 1 20
Final Exam 1 40
Total   100
Contribution of Final Examination to Overall Grade   60
Contribution of In-Term Studies to Overall Grade   40
Total   100


Course’s Contribution to Program

No Program Learning Outcomes Contribution
1 2 3 4 5
1 Uses technical and academic knowledge accumulated in visual communication design field for authentic projects.         X
2 Designs 2 and 3 dimensional creative products considering the aesthetic rules.           X
3 Employs efficiently the technical innovations required by the professional field.         X
4 Analyses problems related to the field starting from the concept and develops appropriate projects for the targeted audience.         X
5 Behaves according to the national and international professional ethical principles.   X      
6 Builds awareness to universal and social problems by developed projects and offers solutions to them.       X  
7 Gains sectoral experience by compulsory internship, relates academic knowledge with field experience.       X  
8 Grasps the importance of interdisciplinary working by lifelong learning mind-set and collaborates with different teams.       X  
9 Develops concepts and puts forth innovative and authentic works to enrich the cultural and artistic accumulation related to the field.     X    
10 Transforms the creative ideas into moving and interactive visual expressions, executes multi-dimensional designs.          X



Activities Quantity Duration
Course Duration 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 14 3 42
Mid-terms 1 4 4
Self study for the exam 1 10 10
Presentation 1 8 8
Final Examination 1 4 4
Self study for the exam 1 15 10
Total Workload     120
Total Workload / 25 (s)     4,8
ECTS Credit of the Course     5