In the lessons, students are expected to have information about the structure of visual communication, which investigates and exemplifies the world of visual communication, established with symbols, signs and indicators, and its existence in graphic design under the headings required by the visual communication designer.
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Program Learning Outcomes | Teaching Methods | Assessment Methods |
| 1. Learns and defines the principles and elements of design, which is the alphabet of design. | 1,2,3,10 | 1,2 | A,B |
| 2. Learns to apply tone, contour, light-shadow, color, contrast and texture varieties. | 1,2,3,10 | 1,2 | A,B |
| 3. Develops observation power. | 4,10 | 1,2 | A,B |
| 4. Learns to analyze 2 and 3 dimensional shapes and forms. | 1,2,3,10 | 1,2 | A,B |
| 5. Constructs the conceptual thinking by defining the elements of composition. | 2 | 1,2 | A,B |
Course Flow
| COURSE CONTENT | ||
| Week | Topics | Study Materials |
| 1 | Meeting with students / Information on course content / Request of course materials | |
| 2 | Basic elements of design: General information about line, shape, texture, color, space, tone value | |
| 3 | Line in basic design education: line in nature, abstract lines, line as symbol | |
| 4 | Shape in basic design training | |
| 5 | Texture in basic design training | |
| 6 | Tone value in basic design training | |
| 7 | Color in basic design training: Examination by examples / Vectors and bitmap image differences, use of RGB and CMYK colors | |
| 8 | Mid-term Exam | |
| 9 | Visual Guides I: two dimensional shaping, equilibrium, Visual weight / Visualization, Symmetry, Asymmetry, Approximate symmetry, Radial equilibrium, Integrity, Concepts | |
| 10 | Visual guides I: Rhythm and repeat, emphasis and focal point, movement | |
| 11 | Rhythm / Rhythm and Repeat, Emphasis and Focus point / Sovereignty / Movement | |
| 12 | Proportion, Golden Ratio | |
| 13 | Comprehension and meaning in visual communication - 1: Perception in visual communication, associative relation | |
| 14 | Understanding and meaning in visual communication - 2: Visual perception and Gestalt | |
| 15 | Class presentation | |
| 16 | Final Exam | |
Recommended Sources
| RECOMMENDED SOURCES | |
| Textbook |
Ocvirk, O., 2013. Art Fundamentals. 12th ed. New York: McGraw-Hill.
Sanatın Temelleri/teori ve Uygulama; Ocvirk, Stinson, Wigg, Bone, Cayton, Karakalem Kitapevi Yayınları Görsel İletişim ve Grafik Tasarım; Tevfik Fikret Uçar, İletişim ve Grafik Tasarım, Emre Becer, Görsel Sanatlarda Anlam ve Algı, Güler Ertan & Emin Sansarcı |
| Additional Resources |
Fortuna, David, The Secret Language of Symbols, Chronicle yayınarı, San Fransisco, 1994
Meggs, Philip B., A History of Graphic Desing, John Wiley&Sons Yayınevi, Amerika, 1999 White, Alex, The Elements of Graphic Design, Allwort Yayınevi H.Yakup Öztuna, Görsel İletişimde Temel Tasarım, Yorum Sanat veYayıncılık, 2007. Tevfik Fikret Uçar, Görsel iletisim ve Grafik Tasarım, İnkılap Kitapevi, 2004. Sanatın Temelleri/teori ve Uygulama; Ocvirk, Stinson, Wigg, Bone, Cayton, Karakalem Kitapevi Yayınları Görsel İletişim ve Grafik Tasarım; Tevfik Fikret Uçar, İletişim ve Grafik Tasarım, Emre Becer, Görsel Sanatlarda Anlam ve Algı, Güler Ertan & Emin Sansarcı |
Material Sharing
| MATERIAL SHARING | |
| Documents | www.coadsysexam.yeditepe.edu.tr |
| Assignments | www.coadsysexam.yeditepe.edu.tr |
Assessment
| ASSESSMENT | ||
| IN-TERM STUDIES | NUMBER | PERCENTAGE |
| Mid-terms | 1 | 40 |
| Presentation | 1 | 20 |
| Final Exam | 1 | 40 |
| Total | 100 | |
| Contribution of Final Examination to Overall Grade | 60 | |
| Contribution of In-Term Studies to Overall Grade | 40 | |
| Total | 100 | |
Course’s Contribution to Program
| COURSE’S CONTRIBUTION TO PROGRAM | ||||||
| No | Program Learning Outcomes | Contribution | ||||
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Uses technical and academic knowledge accumulated in visual communication design field for authentic projects. | X | ||||
| 2 | Designs 2 and 3 dimensional creative products considering the aesthetic rules. | X | ||||
| 3 | Employs efficiently the technical innovations required by the professional field. | X | ||||
| 4 | Analyses problems related to the field starting from the concept and develops appropriate projects for the targeted audience. | X | ||||
| 5 | Behaves according to the national and international professional ethical principles. | X | ||||
| 6 | Builds awareness to universal and social problems by developed projects and offers solutions to them. | X | ||||
| 7 | Gains sectoral experience by compulsory internship, relates academic knowledge with field experience. | X | ||||
| 8 | Grasps the importance of interdisciplinary working by lifelong learning mind-set and collaborates with different teams. | X | ||||
| 9 | Develops concepts and puts forth innovative and authentic works to enrich the cultural and artistic accumulation related to the field. | X | ||||
| 10 | Transforms the creative ideas into moving and interactive visual expressions, executes multi-dimensional designs. | X | ||||
ECTS
| ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION | |||
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration | 14 | 3 | 42 |
| Hours for off-the-classroom study (Pre-study, practice) | 14 | 3 | 42 |
| Mid-terms | 1 | 4 | 4 |
| Self study for the exam | 1 | 10 | 10 |
| Presentation | 1 | 8 | 8 |
| Final Examination | 1 | 4 | 4 |
| Self study for the exam | 1 | 15 | 10 |
| Total Workload | 120 | ||
| Total Workload / 25 (s) | 4,8 | ||
| ECTS Credit of the Course | 5 | ||