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Course Code: 
PRP 364
Course Period: 
Spring
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
6
Prerequisite Courses: 
Course Language: 
English
Course Coordinator: 
Courses given by: 
Course Objectives: 
In this course, students learn the effects of crises on the organization and stakeholders, how to plan a proactive crisis management, how to prevent a crisis, how to manage a crisis and what to do during and after a crisis.
Course Content: 

Crisis management and communication theories, strategies, tactics and case studies

Course Methodology: 
1: Lecture, 2: Interactive Lecture, 3: Special Support/Structural Examples, 6:Case Study, 10: Simulation
Course Evaluation Methods: 
A: Testing, B: Oral Exam/Presentation, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes  Program Outcomes Teaching Methods  Assessment Methods 
1)Discuss the importance of crisis management 1,3,8 1,2,3,6 A,B,C
2) Learn the theoretical models for crisis management 1,2,8 1,3,6,10 A,B,C
3) Analyze possible threats to corporate organizations 2,6,8 1,2,3,6,10 A,B,C
4) Describe the phases of the crisis 3,7,9 1,2,3,6 A,B,C
5) Learn to prepare a crisis management plan 2,3,6,9,10 1,2,3,6,10 A,B,C
6) Learn to apply crisis management techniques in real life 1,2,3,6,7,8,9,10 1,2,3,6,10 A,B,C

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 Course Schedule and Overview  
2 Definition of Crisis and Types of Crisis  
3 Pre-Crisis Stages – Problem and Risk Management  
4 Crisis Management Framework, Tools and Plan Preparation  
5 Crisis Communication and Crisis Communication Theories  
6 Midterm  
7 Evaluation of Crisis  
8 Crisis Communication Case Studies   
9 Crisis Communication Case Studies  
10 Media and crisis communication  
11 New approaches in the crisis communication process  
12 Presentation  
13 Presentations  
14 Presentation  
15 Overview  
16 Final  

Recommended Sources

RECOMMENDED SOURCES
Textbook Coombs, T. W. (2018). Crisis communication. Encyclopedia of public relations, 2. Coombs, W. T., & Holladay, S. J. (Eds.). (2011). The handbook of crisis communication. John Wiley & Sons.
Additional Resources  

Material Sharing

MATERIAL SHARING
Documents Coadsys Yeditepe
Assignments Presentation
Exams Midterm, Final

Assessment

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Midterm 1 60
Homework 2 40
Totall 3 100
Contribution of Final Examination to Overall Grade 1 60
Contribution of In-Term Studies to Overall Grade 1 40
Totall 2 100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5  
1 S/he has theoretical knowledge about the field of public relations         x  
2 S/he knows the research methods and techniques that are related to the field of public relations.        x    
3 S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations.          x  
4 S/he is able to make oral presentations in English about her/his field.        x    
5 S/he has the digital competencies that are required by the field.  x          
6 S/he has the ability of creative thinking that is required by the field of public relations.          x  
7 S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.          x  
8 S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.         x    
9 S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.          x  
10 S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.          x  

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 14 3 42
Mid-terms 1 3 3
Homework 3 20 60
Final examination 1 3 3
Total Work Load     150
Total Work Load / 25 (h)     6
ECTS Credit of the Course     6