Prerequisite Courses:
Course Language:
English
Course Coordinator:
Courses given by:
Course Objectives:
In this course, students learn the effects of crises on the organization and stakeholders, how to plan a proactive crisis management, how to prevent a crisis, how to manage a crisis and what to do during and after a crisis.
Course Content:
Crisis management and communication theories, strategies, tactics and case studies
Course Methodology:
1: Lecture, 2: Interactive Lecture, 3: Special Support/Structural Examples, 6:Case Study, 10: Simulation
Course Evaluation Methods:
A: Testing, B: Oral Exam/Presentation, C: Homework
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Program Outcomes | Teaching Methods | Assessment Methods |
| 1)Discuss the importance of crisis management | 1,3,8 | 1,2,3,6 | A,B,C |
| 2) Learn the theoretical models for crisis management | 1,2,8 | 1,3,6,10 | A,B,C |
| 3) Analyze possible threats to corporate organizations | 2,6,8 | 1,2,3,6,10 | A,B,C |
| 4) Describe the phases of the crisis | 3,7,9 | 1,2,3,6 | A,B,C |
| 5) Learn to prepare a crisis management plan | 2,3,6,9,10 | 1,2,3,6,10 | A,B,C |
| 6) Learn to apply crisis management techniques in real life | 1,2,3,6,7,8,9,10 | 1,2,3,6,10 | A,B,C |
Course Flow
| COURSE CONTENT | ||
| Week | Topics | Study Materials |
| 1 | Course Schedule and Overview | |
| 2 | Definition of Crisis and Types of Crisis | |
| 3 | Pre-Crisis Stages – Problem and Risk Management | |
| 4 | Crisis Management Framework, Tools and Plan Preparation | |
| 5 | Crisis Communication and Crisis Communication Theories | |
| 6 | Midterm | |
| 7 | Evaluation of Crisis | |
| 8 | Crisis Communication Case Studies | |
| 9 | Crisis Communication Case Studies | |
| 10 | Media and crisis communication | |
| 11 | New approaches in the crisis communication process | |
| 12 | Presentation | |
| 13 | Presentations | |
| 14 | Presentation | |
| 15 | Overview | |
| 16 | Final | |
Recommended Sources
| RECOMMENDED SOURCES | |
| Textbook | Coombs, T. W. (2018). Crisis communication. Encyclopedia of public relations, 2. Coombs, W. T., & Holladay, S. J. (Eds.). (2011). The handbook of crisis communication. John Wiley & Sons. |
| Additional Resources | |
Material Sharing
| MATERIAL SHARING | |
| Documents | Coadsys Yeditepe |
| Assignments | Presentation |
| Exams | Midterm, Final |
Assessment
| ASSESSMENT | ||
| IN-TERM STUDIES | NUMBER | PERCENTAGE |
| Midterm | 1 | 60 |
| Homework | 2 | 40 |
| Totall | 3 | 100 |
| Contribution of Final Examination to Overall Grade | 1 | 60 |
| Contribution of In-Term Studies to Overall Grade | 1 | 40 |
| Totall | 2 | 100 |
Course’s Contribution to Program
| COURSE'S CONTRIBUTION TO PROGRAM | |||||||
| No | Program Learning Outcomes | Contribution | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | S/he has theoretical knowledge about the field of public relations | x | |||||
| 2 | S/he knows the research methods and techniques that are related to the field of public relations. | x | |||||
| 3 | S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations. | x | |||||
| 4 | S/he is able to make oral presentations in English about her/his field. | x | |||||
| 5 | S/he has the digital competencies that are required by the field. | x | |||||
| 6 | S/he has the ability of creative thinking that is required by the field of public relations. | x | |||||
| 7 | S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice. | x | |||||
| 8 | S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. | x | |||||
| 9 | S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective. | x | |||||
| 10 | S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules. | x | |||||
ECTS
| ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION | |||
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration | 14 | 3 | 42 |
| Hours for off-the-classroom study (Pre-study, practice) | 14 | 3 | 42 |
| Mid-terms | 1 | 3 | 3 |
| Homework | 3 | 20 | 60 |
| Final examination | 1 | 3 | 3 |
| Total Work Load | 150 | ||
| Total Work Load / 25 (h) | 6 | ||
| ECTS Credit of the Course | 6 | ||
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