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Course Code: 
PRP 303
Course Period: 
Autumn
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Prerequisite Courses: 
Course Language: 
English
Course Coordinator: 
Course Objectives: 
It discusses the trends and problems that affect the reputation of institutions, crisis management, public relations, consumer relations, employee relations, environmental problems and problems of multinational companies and case studies.
Course Content: 

What is reputation management? What are the elements of reputation management? What is the place in the holistic institutional process and how is it done?

Course Methodology: 
1-Lecture, 2-Interactive Lecture
Course Evaluation Methods: 
B: Presentation, C: Exam

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

1) Explain the theories connected with the corporate public relations.

1,2,3,5,8

1,2

B,C

2) Discuss the importance of reputation management

5,7,8

1,2

B,C

3) Comprehend the elements of reputation management

5,7,8

1,2

B,C

4) Comprehend the relationship between corporate communication and the elements of reputation management

5,7,8

1,2

B,C

5) Compares the elements of corporate public relations with each other and comprehends their relations with corporate reputation.

1,2,3,5,7,8

1,2

B,C

 
 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

Introduction       

Griffin, A. (2014). Crisis, issues and reputation management

Van Riel, C. B., & Fombrun, C. J. (2007). Essentials of corporate communication

2

Defining reputation and corporate communication

Van Riel, C. B., & Fombrun, C. J. (2007). Essentials of corporate communication

3

Analyzing the organization (Stakeholder management and research methods)

Van Riel, C. B., & Fombrun, C. J. (2007). Essentials of corporate communication

4

Corporate Identity           

Van Riel, C. B., & Fombrun, C. J. (2007). Essentials of corporate communication

5

Corporate Image

Van Riel, C. B., & Fombrun, C. J. (2007). Essentials of corporate communication

6

Creating a corporate story 

 

7

Midterm presentations

Griffin, A. (2008). New strategies for reputation management

8

Corporate Social Responsibility    

Van Riel, C. B., & Fombrun, C. J. (2007). Essentials of corporate communication

9

In-house Communication 

Griffin, A. (2008). New strategies for reputation management

10

Issues Management

Griffin, A. (2014). Crisis, issues and reputation management

11

Predicting & Preventing Reputation Risk   

Griffin, A. (2008). New strategies for reputation management

12

Risk Management

Griffin, A. (2008). New strategies for reputation management

13

Crisis Management

Van Riel, C. B., & Fombrun, C. J. (2007). Essentials of corporate communication

14

From communication to Reputation

Griffin, A. (2008). New strategies for reputation management

15

Reputation Management

 

16

Final exam

 

 
 

Recommended Sources

RECOMMENDED SOURCES

Textbook

Griffin, A. (2008). New strategies for reputation management: gaining control of issues, crises & corporate social responsibility. Kogan Page Publishers

 

Additional Resources

Tench R. & Yeomans, L. (2009). Exploring Public Relations. Prentice Hall.

Griffin, A. (2014). Crisis, issues and reputation management: A handbook for PR and communications professionals. Kogan Page Publishers

Regester, M., & Larkin, J. (2008). Risk issues and crisis management in public relations: A casebook of best practice. Kogan Page Publishers.

Van Riel, C. B., & Fombrun, C. J. (2007). Essentials of corporate communication: Implementing practices for effective reputation management. Routledge

 
 

Material Sharing

MATERIAL SHARING

Documents

www.coadsys.yeditepe.edu.tr

Assignments

www.coadsys.yeditepe.edu.tr

Exams

 

 
 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-term

1

80

Participation

1

20

Total

 

100

Contribution of Final Examination to Overall Grade

 

60

Contribution of In-Term Studies to Overall Grade

 

40

Total

 

100

 
 

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

1

S/he has theoretical knowledge about the field of public relations

 

 

 

 

x

2

S/he knows the research methods and techniques that are related to the field of public relations.

 

 

 

x

 

3

S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations.

 

 

 

x

 

4

S/he is able to make oral presentations in English about her/his field.

 

 

 

 

x

5

S/he has the digital competencies that are required by the field.

 

 

 

 

x

6

S/he has the ability of creative thinking that is required by the field of public relations.

 

 

 

x

 

7

S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.

 

 

 

x

 

8

S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. 

 

 

 

 

x

9

S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.

 

 

x

 

 

10

S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

 

 

 

 

x

 
 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration

14

3

42

Hours for off-the-classroom study (Pre-study, practice)

14

2

28

Mid-terms

1

12

12

Final examination

1

12

12

Total Work Load

 

 

94

Total Work Load / 25 (h)

 

 

3,7

ECTS Credit of the Course

 

 

4