Reputation Management

Course Code:

PRP 303

Course Period:

Autumn

Course Type:

Core

P:

3

Lab:

0

Credits:

3

ECTS:

5

Prerequisite Courses:

Introduction to Public Relations

Course Language:

English

Course Coordinator:

Pelin HÜRMERİÇ

Courses given by:

Pelin HÜRMERİÇ

Nazlı ÇETİN GÜNDOĞDU

Course Objectives:

It discusses the trends and problems that affect the reputation of institutions, crisis management, public relations, consumer relations, employee relations, environmental problems and problems of multinational companies and case studies.

Course Content:

What is reputation management? What are the elements of reputation management? What is the place in the holistic institutional process and how is it done?

Course Methodology:

1-Lecture, 2-Interactive Lecture

Course Evaluation Methods:

B: Presentation, C: Exam

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
1) Explain the theories connected with the corporate public relations.	1,2,3,5,8	1,2	B,C
2) Discuss the importance of reputation management	5,7,8	1,2	B,C
3) Comprehend the elements of reputation management	5,7,8	1,2	B,C
4) Comprehend the relationship between corporate communication and the elements of reputation management	5,7,8	1,2	B,C
5) Compares the elements of corporate public relations with each other and comprehends their relations with corporate reputation.	1,2,3,5,7,8	1,2	B,C

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	Introduction	Griffin, A. (2014). Crisis, issues and reputation management Van Riel, C. B., & Fombrun, C. J. (2007). Essentials of corporate communication
2	Defining reputation and corporate communication	Van Riel, C. B., & Fombrun, C. J. (2007). Essentials of corporate communication
3	Analyzing the organization (Stakeholder management and research methods)	Van Riel, C. B., & Fombrun, C. J. (2007). Essentials of corporate communication
4	Corporate Identity	Van Riel, C. B., & Fombrun, C. J. (2007). Essentials of corporate communication
5	Corporate Image	Van Riel, C. B., & Fombrun, C. J. (2007). Essentials of corporate communication
6	Creating a corporate story
7	Midterm presentations	Griffin, A. (2008). New strategies for reputation management
8	Corporate Social Responsibility	Van Riel, C. B., & Fombrun, C. J. (2007). Essentials of corporate communication
9	In-house Communication	Griffin, A. (2008). New strategies for reputation management
10	Issues Management	Griffin, A. (2014). Crisis, issues and reputation management
11	Predicting & Preventing Reputation Risk	Griffin, A. (2008). New strategies for reputation management
12	Risk Management	Griffin, A. (2008). New strategies for reputation management
13	Crisis Management	Van Riel, C. B., & Fombrun, C. J. (2007). Essentials of corporate communication
14	From communication to Reputation	Griffin, A. (2008). New strategies for reputation management
15	Reputation Management
16	Final exam

Recommended Sources

RECOMMENDED SOURCES

Textbook

Griffin, A. (2008). New strategies for reputation management: gaining control of issues, crises & corporate social responsibility. Kogan Page Publishers

Additional Resources

Tench R. & Yeomans, L. (2009). Exploring Public Relations. Prentice Hall.

Griffin, A. (2014). Crisis, issues and reputation management: A handbook for PR and communications professionals. Kogan Page Publishers

Regester, M., & Larkin, J. (2008). Risk issues and crisis management in public relations: A casebook of best practice. Kogan Page Publishers.

Van Riel, C. B., & Fombrun, C. J. (2007). Essentials of corporate communication: Implementing practices for effective reputation management. Routledge

Material Sharing

MATERIAL SHARING
Documents	https://yulearn.yeditepe.edu.tr/
Assignments
Exams

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-term	1	80
Participation	1	20
Total		100
Contribution of Final Examination to Overall Grade		60
Contribution of In-Term Studies to Overall Grade		40
Total		100

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	S/he has theoretical knowledge about the field of public relations					x
2	S/he knows the research methods and techniques that are related to the field of public relations.				x
3	S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations.				x
4	S/he is able to make oral presentations in English about her/his field.					x
5	S/he has the digital competencies that are required by the field.					x
6	S/he has the ability of creative thinking that is required by the field of public relations.				x
7	S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.				x
8	S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.					x
9	S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.			x
10	S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.					x

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	2	28
Mid-terms	1	12	12
Final examination	1	12	12
Total Work Load			94
Total Work Load / 25 (h)			3,7
ECTS Credit of the Course			4

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