Course Code: 
PRP 303
Course Period: 
Autumn
Course Type: 
Core
P: 
3
Uygulama Saati: 
0
Credits: 
3
ECTS: 
4
Prerequisite Courses: 
Course Language: 
İngilizce
Course Objectives: 
It discusses the trends and problems that affect the reputation of institutions, crisis management, public relations, consumer relations, employee relations, environmental problems and problems of multinational companies and case studies.
Course Content: 

What is reputation management? What are the elements of reputation management? What is the place in the holistic institutional process and how is it done?

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion
Course Evaluation Methods: 
A: Exam, B: Experiment C: Assignment

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1) Compare public relations and reputation management. 5,6 1,2,3 A,C
2) Explain the theories connected with the institutional public relations. 9,10 1,2,3 A,C
3) Discuss the international dimension of public relations. 8 1,2,3 A,C
4) Comprehend the elements of reputation management. 5,7 1,2,3 A,C
5) Discuss the importance of reputation management. 7 1,2,3 A,C
6) Comprehend their relationships with corporate reputation by comparing elements of corporate public relations with each other. 9 1,2,3 A,C

 

Course Flow

COURSE CONTENT
Week Topics Study Materials
1

Introduction: Establishment of groups for public relations theories / presentations and identification of issues

 
2

The international dimension of public relations

 
3

Corporate identity

 
4

Corporate Image

 
5

Ethic

 
6

Corporate Sponsorship

 
7

Midterm

 
8

Mutual Benefit-Focused Marketing

 
9

Corporate Social Responsibility

 
10

In-house Communication

 
11

Corporate Advertisement

 
12

Subject / Problem Management

 
13

Crisis management

 
14

Reputation management

 
15

An overview

 
16

Final Examination

 

 

Recommended Sources

RECOMMENDED SOURCES
Documents Tench R. & Yeomans, L. (2009). Exploring Public Relations. Prentice Hall.
Additional Resources  

 

Material Sharing

MATERIAL SHARING
Documents  
Assignments  
Exams  

 

Assessment

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 30
Attendance 1 10
Presentation 5 10
Final Examination 1 50
Total   100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE   50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE   50
Total   100

 

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
 

No

Program Learning Outcomes Contribution
 
1 2 3 4 5  
1 She/he has theoretical knowledge about the field of public relations            
2 She/he knows the research methods and technics that are related to the field of public relations.            
3 She/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations.            
4 She/he is able to make oral presentations in English about her/his field.            
5 She/has the digital competencies that are required by the field.     x      
6 She/has the ability of creative thinking that are required by the field of public relations.       x    
7 She/he has the abilities of research, planning, implementation, measurement and assessments that are necessary for a successful public relations practice.         x  
8 She/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.          x  
9 She/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.     x      
10 She/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.         x  

 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration

(Hour)

Total

Workload

(Hour)

Course Duration 15 3 45
Hours for off-the-classroom study (Pre-study, practice) 10 3 30
Midterm 1 5 5
Homework 0 0 0
Assignment 5 2 10
Final examination 1 10 10
Total Work Load     100
Total Work Load / 25 (h)     4
ECTS Credit of the Course     4