What is Globalization? What are the main actors of globalization process? What are the popular tools of corporate PR Practices?
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Course Learning Outcomes
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Learning Outcomes |
Program Learning Outcomes |
Teaching Methods |
Assessment Methods |
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1) Enhance the student's awareness of the power of Public Relations practices in the globalization process; |
2,5,7,8,10 |
1,2,3 |
A,C |
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2) Provide students the knowledge to understand the role of global brands in local market; |
2,5,7,8,10 |
1,2,3 |
A,C |
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3) Enhance the student's awareness about the various strategies and tools of global Public Relations; |
2,5,7,8,10 |
1,2,3 |
A,C |
Course Flow
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COURSE CONTENT |
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Week |
Topics |
Study Materials |
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1 |
Introduction |
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2 |
Global Philosophy of Public Relations. |
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3 |
Strategies of PR in the global and local sphere |
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4 |
What is Global Public Relations? Actors of Global PR |
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5 |
Role of PR in Marketing Communication |
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6 |
Presentation performances (Midterm grade): Sponsorship as a Corporate PR tool |
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7 |
Corporate Social Responsibility Projects |
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8 |
Ethical Approaches to Public Relations - Global PR Organizations |
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9 |
Niche Marketing Intercultural Marketing Communication |
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10 |
Social Networks and Public Relations |
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11 |
Lobbying |
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12 |
Public Relations in Diplomacy |
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13 |
Reputation Management |
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14 |
General Revision |
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15 |
Submission of research reports (midterm grade) |
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16 |
Final |
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Recommended Sources
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RECOMMENDED SOURCES |
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Textbook |
LECTURE NOTES |
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Additional Resources |
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Material Sharing
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MATERIAL SHARING |
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Documents |
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Assignments |
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Exams |
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Assessment
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ASSESSMENT |
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IN-TERM STUDIES |
NUMBER |
PERCENTAGE |
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Attendance & Participation |
1 |
20 |
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Assignments |
2 |
20 |
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Midterm( Presentation Performances+ research reports) |
1 |
60 |
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Total |
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100 |
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CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE |
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50 |
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CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE |
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50 |
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Total |
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100 |
Course’s Contribution to Program
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COURSE'S CONTRIBUTION TO PROGRAM |
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No |
Program Learning Outcomes |
Contribution |
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1 |
2 |
3 |
4 |
5 |
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1 |
S/he has theoretical knowledge about the field of public relations |
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X |
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2 |
S/he knows the research methods and techniques that are related to the field of public relations. |
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X |
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3 |
S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations. |
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X |
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4 |
S/he is able to make oral presentations in English about her/his field. |
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X |
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5 |
S/he has the digital competencies that are required by the field. |
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X |
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6 |
S/he has the ability of creative thinking that is required by the field of public relations |
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X |
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7 |
S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice. |
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X |
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8 |
S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. |
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X |
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9 |
S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective. |
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X |
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10 |
S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules. |
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X |
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ECTS
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ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION |
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Activities |
Quantity |
Duration |
Total |
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Course Duration |
14 |
3 |
42 |
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Hours for off-the-classroom study (Pre-study, practice) |
14 |
8 |
112 |
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Mid-terms |
1 |
3 |
3 |
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Homework |
3 |
30 |
90 |
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Final examination |
1 |
3 |
3 |
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Total Work Load |
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250 |
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Total Work Load / 25 (h) |
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10 |
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ECTS Credit of the Course |
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10 |