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Course Code: 
PRP 412
Course Type: 
Elective
P: 
2
Lab: 
2
Credits: 
3
ECTS: 
5
Prerequisite Courses: 
Course Language: 
English
Course Objectives: 
The aim of this course is to analyze the new tendencies on the concept and practice of PR in global sphere and the popular corporate PR tools.
Course Content: 

What is Globalization? What are the main actors of globalization process? What are the popular tools of corporate PR Practices?

Course Methodology: 
1: Lecture, 2: Interactive Lecture, 3: Special Support/Structural Examples, 9: Demonstration
Course Evaluation Methods: 
A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

1) Enhance the student's awareness of the power of Public Relations practices in the globalization process;

2,5,7,8,10

1,2,3

A,C

2)  Provide students the knowledge to understand the role of global brands in local market;

2,5,7,8,10

1,2,3

A,C

3) Enhance the student's  awareness about the various strategies  and tools of  global Public Relations;

2,5,7,8,10

1,2,3

A,C

 
 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

Introduction

 

2

Global Philosophy of Public Relations.

 

3

Strategies of  PR in the  global and local sphere

 

4

What is Global Public Relations? Actors of Global PR

 

5

 Role of PR in Marketing Communication

 

6

Presentation performances (Midterm grade): Sponsorship as a Corporate PR tool

 

7

 Corporate Social Responsibility Projects

 

8

Ethical Approaches  to Public Relations  - Global  PR Organizations    

 

9

Niche Marketing

 Intercultural Marketing Communication

 

10

Social Networks and Public Relations

 

11

 Lobbying

 

12

Public Relations in Diplomacy

 

13

Reputation Management

 

14

General Revision

 

15

Submission of research reports (midterm  grade)

 

16

Final

 

 
 

Recommended Sources

RECOMMENDED SOURCES

Textbook

LECTURE NOTES

Additional Resources

Baskin, O. and Aranoff G. (2009)          

Public Relations,The Profession and the Practice. Mc Graw-Hill.

 

Bıçakçı, İ. (2003)

İletişim ve Halkla İlişkiler. MediaCat Kitapları

 

Blythe, J. (2003)

Essentials of Marketing Communications. FT Prentice Hall.

 

Daft, R.L. (1994)

Hassan,S.Salah E.(1994)

 

 Herman,E.,Chomsky N.(2005)                              

Hoogvelt,A.(1997)

Management. The Dryden Press.

Globalization of Consumer Markets,Structures and Strategies.NY:International Business Press, pp.3-61,91-114,179-206,209-260,283-323

Manufacturing Consent. Pantheon Books.

Globalization and the Postcolonial World:The New Political Economy of Development. Baltimore, Maryland: The Johns Hopkins University Press,pp.114-131.

 

Luthans, F. (1995)

Organizational Behavior. Mc Graw-Hill Series in Management.

 

Turow, J. (1999)

 Ed. E.Toth, Robert L.Health, Taylor Francis (2009)

Media Today. Houghton Mifflen Company.

Rhetorical and Critical Approaches to Public Relations,.

 

Robock, S. and Simmonds, K. (1999)

International Business and Multinational Enterprises, Homewood, Illinois: Richard D Irwin INC.

 

   

 

 

Material Sharing

MATERIAL SHARING

Documents

www.coadsys.yeditepe.edu.tr

Assignments

www.coadsys.yeditepe.edu.tr

Exams

 

 
 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Attendance & Participation

1

20

Assignments                                  

2

20

Midterm( Presentation  Performances+  research reports)

1

60

Total

 

 

100

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE

 

50

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

 

50

Total

 

100

 
 

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

 

1

S/he has theoretical knowledge about the field of public relations

 

 

 

X

 

 

2

S/he knows the research methods and techniques that are related to the field of public relations.

 

X

 

 

 

 

3

S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations.

 

 

X

 

 

 

4

S/he is able to make oral presentations in English about her/his field.

 

 

 

X

 

 

5

S/he has the digital competencies that are required by the field.

 

 

 

X

 

 

6

S/he has the ability of creative thinking that is required by the field of public relations

 

 

X

 

 

 

7

S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.

 

 

X

 

 

 

8

S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. 

 

 

X

 

 

 

9

S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.

 

 

 

X

 

 

10

S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

 

 

 

 

X

 

 
 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration

14

3

42

Hours for off-the-classroom study (Pre-study, practice)

14

4

56

Mid-terms

1

8

8

Homework

3

5

15

Final examination

1

3

3

Total Work Load

 

 

124

Total Work Load / 25 (h)

 

 

4,96

ECTS Credit of the Course

 

 

5