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Course Code: 
COMM 421
Course Type: 
Elective
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Prerequisite Courses: 
Media Analyses
Course Language: 
English
Course Objectives: 
This course is designed to help students develop skills for researching, analyzing, and evaluating the relationship between gender and media within the context of media representations.
Course Content: 

Adopting an interdisciplinary outlook, the course first offers an overview of the literature on gender and media. Then, it addresses gender representations in various media genres and text, followed by class discussions on their influences on society and individuals, and encourages students to develop their own projects analyzing the relationship between gender and media work.

Course Methodology: 
1: Lecture; 2: Interactive Lecture; 6: Case Study; 15: Homework
Course Evaluation Methods: 
A: Exam; B: Oral Exam/Presentation; C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

1.  The student identifies gender stereotyping in media work.

1, 2, 3, 9, 10

1, 2, 6, 15

A, B, C

2. The student is aware of the influences of gender representations in media on individuals and society.

1, 2, 3, 7, 9, 10

1, 2, 6, 15

A, B, C

3. The student does research about the relation between gender and media.

2, 3, 4, 5, 6, 7, 8, 9, 10

1, 2, 6, 15

A, B, C

4. The student develops strategies and tactics against the misrepresentation of gender identities in the media.

2, 3, 4, 5, 6, 7, 8, 9, 10

1, 2, 6, 15

A, B, C
 
 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

Theoretical approaches to gender: a brief overview

Rich (2007)

2

Theoretical approaches to gender: a brief overview (continued)

Rich (2007)

3

Feminist media studies: paradigms

Van Zoonen (1994)

4

Feminist media studies: research areas and topics

Van Zoonen (1994)

5

Masculinity and media studies: paradigms

Connell (2003)

6

Masculinity and media studies:  research areas and topics

Craig (1992)

7

Midterm

 

8

Women in media industries

Carter, Branston, & Allan (1998)

9

Gender and the news

Carter, Branston, & Allan (1998)

10

Gender and radio

Modleski (2007), chapter 4

11

Gender and television

Mitchell (1991)

12

Gender and the cinema

Mulvey (1977); Atakav (2012)

13

Gender and the Internet

Vickery & Everbach (2018)

14

Students’ Presentations

 

15

Review and Wrap-up for the Final

 

16

Final

 
 
 

Recommended Sources

RECOMMENDED SOURCES

Textbook

Van Zoonen (1994). Feminist Media Studies. London: Sage.

 

Additional Resources

Atakav, E. (2013). Women and Turkish Cinema: Gender Politics, Cultural Identity, and Representation. Oxon & New York: Routledge.

Carter, C., Branston, G., & Allan, S. (1998). News, Gender, and Power. London: Routledge.

Connell, R. W. (2003).  Masculinities. Oxford: Polity Press.

Craig, S. (1992). Men, Masculinity and the Media. California: Sage.

Mitchell, C. (2000). Women and Radio: Airing Differences. London, New York: Routledge.

Modleskl, T. (2008). Loving with a Vengeance: Mass-Produced Fantasies for Women. Taylor & Francis e-library.

Rich, J. (2015). An Introduction to Modern Feminist Theory. Humanities-Ebooks.

Vickery, J. R.& Everbach, T. (2018). Mediating Misogyny: Gender, Technology, Harassment. Palgrave MacMillan.
 
 

Material Sharing

MATERIAL SHARING

Documents

www.coadsys.yeditepe.edu.tr

Assignments

www.coadsys.yeditepe.edu.tr

Exams

www.coadsys.yeditepe.edu.tr
 
 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Assignment

1

40

Midterm

1

60

Total

2

100

Contribution of Final Examination to Overall Grade

1

50

Contribution of In-Term Studies to Overall Grade

 2

50

Total

 3

100
 
 

Course’s Contribution to Program

COURSE’S CONTRIBUTION TO PROGRAM OUTCOMES

No

Program Learning Outcomes

Contribution

1

2

3

4

5

1

S/he has theoretical knowledge about the field of public relations

 

 

 

 

x

2

S/he knows the research methods and techniques that are related to the field of public relations.

 

 

 

 

x

3

S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations.

 

 

 

 

x

4

S/he is able to make oral presentations in English about her/his field.

 

 

 

x

 

5

S/he has the digital competencies that are required by the field.

 

 

 

x

 

6

S/he has the ability of creative thinking that is required by the field of public relations.

 

 

 

x

 

7

S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.

 

 

 

 

x

8

S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. 

 

 

 

x

 

9

S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.

 

 

 

 

x

10

S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

 

 

 

 

x
 
 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration

14

3

42

Hours for off-the-classroom study (Pre-study, practice)

13

4

52

Midterm

1

3

3

Assignments

1

20

20

Final examination

1

3

3

Total Work Load

 

 

120

Total Work Load / 25 (h)

 

 

4.8

ECTS Credit of the Course

 

 

5
 
 
None
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