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Course Code: 
COMM 202
Course Period: 
Spring
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Prerequisite Courses: 
Media History
Art History and Aesthetics
Course Language: 
English
Course Coordinator: 
Özlem AKKAYA
Courses given by: 
Özlem AKKAYA
Gül BAKAN
Course Objectives: 
The overall aim of this course is to equip students with critical media literacy and analysis skills.
Course Content: 

Throughout the lectures, students learn how to apply related theories and concepts from linguistics, psychology and sociology to analyze and interpret all kinds of media texts, including TV series, print ads, news, and video games and so on. In this way, they get familiar with certain methods of textual analysis, such as semiotic analysis, content analysis, psychoanalytical criticism, critical discourse analysis, and rhetorical analysis.

Course Methodology: 
1: Lecture; 2: Interactive Lecture; 6: Case-Study; 15: Homework
Course Evaluation Methods: 
A: Testing; B: Oral Exam/Presentation; C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

1. The student understands how meaning is created in media work. 

1, 3,  4,  7,  9, 10

1, 2, 6, 15

A, B, C

2.  The student understands the interrelationships between media work, audiences, and cultural contexts.

1, 3, 4, 7, 9, 10

1, 2, 6, 15

A, B, C

3. The student develops and uses strategies to investigate, evaluate and comment on media productions.

1, 2, 3, 4, 5, 6, 7, 8, 9, 10

1, 2, 6, 15

A, B, C
 
 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

Introduction

 

2

Semiology: Signs, Culture and Meaning in Ferdinand de Saussure and Charles Peirce

Berger (2005), chapter 1

3

Semiology: Vladimir Propp and The Morphology of Fairy Tales

Berger (2005), chapter 1

4

Semiology: Roland Barthes and Mythology

Barthes (1991), pp. 107-119

5

Rhetorical Analysis: Ethos, Pathos & Logos

Berger (1998), chapter 4

6

Psychoanalysis and Media: Freud’s Theory of Personality

Berger (2005), chapter 3

7

Psychoanalysis and Media: Collective Unconsciousness and Archetypes

Berger (2005), chapter 3

8

Feminist Psychoanalysis: Narrative Cinema

Mulvey (1975)

9

Students’ Presentations

 

10

Quantitative Content Analysis

Wimmer & Dominick (2000), chapter 6

11

Content Analysis: News Frames

Linström & Marais (2012)

12

Critical Discourse Analysis: Discourse, Language and Power

van Dijk (1993)

13

Critical Discourse Analysis: News as Discourse

van Dijk (1991)

14

Students’ Presentations

 

15

Review and Wrap-up for the Final

 

16

Final

 
 
 

Recommended Sources

RECOMMENDED SOURCES

Textbook

Berger, A.A. (2005). Media Analysis Techniques. California: Sage.

Additional Resources

Barthes, R. (1991). Mythologies. New York: The Noonday Press.

Berger, A.A. (1998). Media Research Techniques. California: Sage

van Dijk, T. (1991). The Interdisciplinary Study of News as Discourse, in Klaus Bruhn Jensen ve Nicholas W. Jankowski (Ed.), A Handbook of Qualitative Methodologies for Mass Communication Research (s. 108-120). London and New York: Routledge.

van Dijk, T. (1993). Principles of Critical Discourse Analysis. Discourse & Society, 4(2): 249-283.

Linström, M. & Marais, W. (2012). Qualitative News Frame Analysis: A Methodology. Communitas 17: 21-38.

Mulvey, L. (1975). Visual Pleasure and Narrative Cinema. Screen 16(3): 6-18.

Wimmer, R. D. & Dominick, J. R. (2000). Mass Media Research. Boston, USA: Cengage Learning.

 
 
 

Material Sharing

MATERIAL SHARING

Documents

www.coadsys.yeditepe.edu.tr

Assignments

www.coadsys.yeditepe.edu.tr

Exams

www.coadsys.yeditepe.edu.tr
 
 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Presentation

1

60

Assignment

1

40

Total

2

100

Contribution of Final Examination to Overall Grade

1

50

Contribution of In-Term Studies to Overall Grade

 2

50

Total

 3

100
 
 

Course’s Contribution to Program

COURSE’S CONTRIBUTION TO PROGRAM OUTCOMES

No

Program Learning Outcomes

Contribution

1

2

3

4

5

1

S/he has theoretical knowledge about the field of public relations

 

 

 

 

x

2

S/he knows the research methods and techniques that are related to the field of public relations.

 

 

 

 

x

3

S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations.

 

 

 

 

x

4

S/he is able to make oral presentations in English about her/his field.

 

 

 

x

 

5

S/he has the digital competencies that are required by the field.

 

 

 

 

x

6

S/he has the ability of creative thinking that is required by the field of public relations.

 

 

x

 

 

7

S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.

 

 

 

 

x

8

S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. 

x

 

 

 

 

9

S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.

 

 

 

 

x

10

S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

 

 

 

 

x
 
 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration

14

3

42

Hours for off-the-classroom study (Pre-study, practice)

11

4

44

Presentation

1

15

15

Assignment

1

15

15

Final examination

1

3

3

Total Work Load

 

 

119

Total Work Load / 25 (h)

 

 

4.76

ECTS Credit of the Course

 

 

5
 
 
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