The course outcomes will provide students with the abilities to exercise critical judgment in applied research and with knowledge to discuss media and cultural reproduction; public sphere and culture interactions of media; relationships between technology, culture and socially produced space and time relationships of media, culture and society. Under the topic of Media Analysis, by focusing on cultural issues we will try to understand the ways in which media is seen and criticized by major thinkers of our time in order to develop our analytical skills to read the media and render its relationships on cultural level. The last hour of each week’s course will be reserved for screenings and discussions on the screened material.
|Learning Outcomes||Program Learning Outcomes||Teaching Methods||Assessment Methods|
|1) Evaluates the process of mass media in a historical and social perspective.||1,2,4,9||1,2,3||A,B,C|
|2) Establishes economic, political and cultural with industrialization, urbanization and media.||1,2,4,9||1,2,3||A,B,C|
|3) Analyses media and cultural reproduction with practical search and critical information.||1,2,4,9||1,2,3||A,B,C|
|4) Acknowledges the basic analysis methods based on media and critical approaches and applies to media texts.||1,2,4,9||1,2,3||A,B,C|
|5) Evaluates the convergent media pattern organizational process and text creation progress by categorizing into steps.||1,2,4,9||1,2,3||A,B,C|
|6) Has the ability of putting together the elements of the system of media progress as a field of public sphere.||1,2,4,9||1,2,3||A,B,C|
|7) Classifies, criticizes and compares the dynamics between media, culture and society.||1,2,4,9||1,2,3||A,B,C|
|1||Course policy and requirements. Introduction: Media history and social, political, economic and cultural dynamics of 18th and 19th centuries.|
|2||Industrial Revolution and Concept of Mass Communication.||Read: Course Notes & Ş. Pamuk|
|3||Frankfurt School and Cultural Industry||
Read: T. Adorno
Hand in: Media Diary Homework
|4||British Cultural Studies School, Mass Communication and Minority Culture||Read: R. Williams|
|5||British Cultural Studies School, Encoding and Decoding, TV Icons||Read: S. Hall|
|6||Media and the Concept of Classical Public Sphere||
Read: J. Habermas
Hand in: Media Collage Homework
|7||Media and Criticism of Classical Public Sphere, Broadcast Discussion Shows||
Read: O. Negt & A. Kluge
|10||Technology, Media and Society||Read: J. Ballard|
|11||Electronic Culture and Cyber Space||Read: P. Virilio|
|12||Bakhtin and Film Studies||Read: R. Stam|
|13||Simulacra, Hyper-Reality and Meaning-Making Processes||Read: J. Baudrillard|
|14||Modernism, Post Modernism and Media||Read: J. Lewis|
|15||Globalization, New Communication Technologies, Alternative Media||Read: W. L. Bennett|
|16||Presentation of Media Analysis Projects and General Review||Hand in: Projects|
- Oskar Negt, Alexander Kluge, Public Sphere and Experience: Toward an Analysis of the Bourgeois and Proletarian Public Sphere (Theory and History of Literature), University of Minnesota Press, 1993.
- Nancy Fraser, “Rethinking the Public Sphere: A Contribution to the Critique of Actually Existing Democracy”, Social Text, No. 25/26, Duke University Press, 1990, pp. 56-80.
- Robert Stam, Subversive Pleasures: Bakhtin, Cultural Criticism, and Film Johns Hopkins University Press, 1992.
- Jean Baudrillard, “The implosion of meaning in the media”, in the Shadow of the Silent Majorities, transl. P Foss, P Pat- ton, J Johnston, pp. 95-110. New York: Semiotext(e) 1983.
- W. Lance Bennett, “New Media Power: The Internet and Global Activism” in Contesting Media Power, ed. Nick Couldry and James Curran, Rowman and Littlefield, 2003.
- Gülnur Savran, ‘Postmodernizm: Yepyeni Bir Evre mi, Bir Eğilimin Mutlaklaşması mı?’, Defter, Kış 1999, #:38.
|Documents||Articles: Course reader, Books: Knowledge Centre, Documentaries|
|Exams||Open Book, Discussion Based|
|CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE||40|
|CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE||60|
|COURSE'S CONTRIBUTION TO PROGRAM|
|No||Program Learning Outcomes||Contribution|
|1||She/he has theoretical knowledge about the field of public relations||X|
|2||She/he knows the research methods and technics that are related to the field of public relations.||X|
|3||She/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations.||X|
|4||She/he is able to make oral presentations in English about her/his field.||X|
|5||She/has the digital competencies that are required by the field.||X|
|6||She/has the ability of creative thinking that are required by the field of public relations.||X|
|7||She/he has the abilities of research, planning, implementation, measurement and assessments that are necessary for a successful public relations practice.||X|
|8||She/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.||X|
|9||She/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.||X|
|10||She/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.||X|
|ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION|
|Hours for off-the-classroom study (Pre-study, practice)||16||3||48|
|Total Work Load||122|
|Total Work Load / 25 (h)||4.88|
|ECTS Credit of the Course||5|