The role of mainstream public relations & media manipulation in the globalization process. Critically evaluate mainstream public relations tactics in terms of ethics. The rhetorical and critical approaches to public relations. The importance of public relations efforts in national and international politics
Vertical Tabs
Course Learning Outcomes
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Learning Outcomes |
Program Learning Outcomes |
Teaching Methods |
Assessment Methods |
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1) Learn about mainstream and critical studies. |
1,3,7,8,10 |
1,2,15 |
A,B,C |
|
2) Raises awareness of public relations and the function and functioning of the media industry in the capitalist globalization process |
1,3,7,8,910 |
1,2,15 |
A,B,C |
|
3) Gain an ethical and critical inquiry perspective on Public Relations practices |
7 |
1,2,15 |
A,B,C |
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4) Comprehend the activist practices of Public Relations. |
7,8,9,10 |
1,2,15 |
A,B,C |
Course Flow
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COURSE CONTENT |
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Week |
Topics |
Study Materials |
|
1 |
Introduction |
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2 |
Industrial revolution, capitalism, public relations history and the role of media and public relations in the globalized world |
K. Moloney(2016) Rethinking Public Relations, The Routledge |
|
3 |
What is critical perspective? |
Fuchs, C. (2017). Social media: A critical introduction. Sage. |
|
4 |
Marxist approaches |
Fuchs, C., & Mosco, V. (2015). Marx and the Political Economy of the Media. Brill. |
|
5 |
Critical Approches to Public Relations |
Jacquie L’Etang,David McKie,Nancy Snow,Jordi Xifra (2015) Handbook of Critical Public Relations The Routledge |
|
6 |
Frankfurt School |
Bottomore, T. B. (1984). The Frankfurt School. London: Routledge. |
|
7 |
Public Opinion and the concept of Hegemony & Ideology and Ideological apparatus of state |
Gramsci, A., & Antonio, G. (1994). Gramsci: Pre-prison writings. Cambridge University Press. Althusser, L. (2006). Ideology and ideological state apparatuses (notes towards an investigation). The anthropology of the state: A reader, 9(1), 86-98. |
|
8 |
Manufacturing Consent: Propaganda model |
Herman, E. S., & Chomsky, N. (2010). Manufacturing consent: The political economy of the mass media. Random House. |
|
9 |
Consumer society, consumption culture and the role of PR |
Baudrillard, J. (1997). The consumer society. Myths & Gtuctires. L. |
|
10 |
Critical economy politic and media industry
|
Fuchs, C., & Mosco, V. (2015). Marx and the Political Economy of the Media. Brill. |
|
11 |
The idealistic concept of ‘symmetry’ in PR and conflict of ‘business and society’ |
K. Moloney(2016) Rethinking Public Relations, The Routledge Grunig, J. E., & Hunt, T. T. Managing public relations |
|
12 |
Critical evaluation of the ethical problematic situations in PR and dialogical communication |
K. Moloney(2016) Rethinking Public Relations, The Routledge |
|
13 |
Dissent and Protest Public Relations/ Practices |
Moloney, K., McQueen, D., Surowiec, P., & Yaxley, H. (2013). Dissent and protest public relations |
|
14 |
The role of PR in the Consumption Culture |
Moloney, K., McQueen, D., Surowiec, P., & Yaxley, H. (2013). Dissent and protest public relations |
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15 |
General Revision |
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16 |
Final |
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Recommended Sources
|
RECOMMENDED SOURCES |
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|
Textbook |
Jacquie L’Etang,David McKie,Nancy Snow,Jordi Xifra (2015) Handbook of Critical Public Relations The Routledge Robert L. Heath Elizabeth L. Toth Damion Waymer (2009) Rhetorical and Critical Approaches to Public Relations II, The Routledge Fuchs, C. (2017). Social media: A critical introduction. Sage. Bottomore, T. B. (1984). The Frankfurt School. London: Routledge. Gramsci, A., & Antonio, G. (1994). Gramsci: Pre-prison writings. Cambridge University Press. Althusser, L. (2006). Ideology and ideological state apparatuses (notes towards an investigation). The anthropology of the state: A reader, 9(1), 86-98. Herman, E. S., & Chomsky, N. (2010). Manufacturing consent: The political economy of the mass media. Random House. Fuchs, C., & Mosco, V. (2015). Marx and the Political Economy of the Media. Brill. |
|
Additional Resources |
K. Moloney(2016) Rethinking Public Relations, The Routledge Moloney, K., McQueen, D., Surowiec, P., & Yaxley, H. (2013, March). Dissent and protest public relations. In Papers and discussion from the dissent and public relations seminar series, October–December 2012. Grunig, J. E., & Hunt, T. T. (1984). Managing public relations. Holt, Rinehart and Winston. |
Material Sharing
Assessment
|
ASSESSMENT |
||
|
IN-TERM STUDIES |
NUMBER |
PERCENTAGE |
|
Mid-term |
1 |
40 |
|
Assignment |
5 |
60 |
|
Total |
|
100 |
|
Contribution of Final Examination to Overall Grade |
|
40 |
|
Contribution of In-Term Studies to Overall Grade |
|
60 |
|
Total |
|
100 |
Course’s Contribution to Program
|
COURSE CONTRIBUTION TO PROGRAM |
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|
No |
Program Learning Outcomes |
Contribution |
||||
|
1 |
2 |
3 |
4 |
5 |
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|
1 |
S/he has theoretical knowledge about the field of public relations |
|
|
|
x |
|
|
2 |
S/he knows the research methods and techniques that are related to the field of public relations. |
|
x |
|
|
|
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3 |
S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations. |
|
|
|
x |
|
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4 |
S/he is able to make oral presentations in English about her/his field. |
|
x |
|
|
|
|
5 |
S/he has the digital competencies that are required by the field. |
|
x |
|
|
|
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6 |
S/he has the ability of creative thinking that is required by the field of public relations. |
|
x |
|
|
|
|
7 |
S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice. |
|
|
|
x |
|
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8 |
S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. |
|
|
x |
|
|
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9 |
S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective. |
|
|
x |
|
|
|
10 |
S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules. |
|
|
|
|
x |
ECTS
|
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION |
|||
|
Activities |
Quantity |
Duration |
Total |
|
Course Duration |
14 |
3 |
42 |
|
Hours for off-the-classroom study (Pre-study, practice) |
10 |
8 |
60 |
|
Mid-term |
1 |
30 |
30 |
|
Final |
1 |
30 |
30 |
|
Total Workload |
182 |
||
|
Total Workload / 25 (h) |
|
|
7,28 |
|
ECTS Credit of the Course |
|
|
7 |