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Course Code: 
PRP 423
Course Period: 
Spring
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
6
Course Language: 
English
Course Objectives: 
The aim of this course is to analyze the role of public relations. Generating ideological discourses to the media in the capitalist globalization process and cover the critical public relations approaches versus the mainstream media manipulation.
Course Content: 

The role of mainstream public relations & media manipulation in the globalization process. Critically evaluate mainstream public relations tactics in terms of ethics. The rhetorical and critical approaches to public relations. The importance of public relations efforts in  national and  international politics

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion,
Course Evaluation Methods: 
A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1)Enhance the student's awareness about the critical studies in Public Relations

 

10 1,2,3 A,C
2)  Provide students the knowledge to understand the role of mainstream public relations & media manipulation in globalization process

 

8 1,2,3 A,C
3) Enhance the student's  awareness about the  importance of public relations efforts in  national and  international politics 5,6 1,2,3 A,C

 

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 Introduction  
2  

Short history of political economics paradigms of Cold War process and   mainstream communication studies in the modern age.

 
3 Dominant values of capitalist globalization and mainstream   communication     studies in the postmodern age.  
4 The role of PR and media in the globalization process.   
5 Rhetorical and  Critical Approches to Public Relations  
6 Rhetorical and  Critical Approches to Public Relations  
7 Marxist approaches and media analysis  
8 Frankfurt School: The Culture Industry  
9 Public Opinion and The concept of Hegemony (Presentation topic)  
10  

Manufacture of Consent : The Herman/Chomsky propaganda

model of the media (Presentation topic)

 
11 The idealistic concept of ‘symmetry’ proposed by Grunig and Hunt and conflict of ‘business and society’ (Presentation topic)                            
12 Critical evaluation of the ethical problematic situations in PR

  (Presentation topic)

 
13 Dissent and Protest Public Relations/ Practices (Presentation topic)  
14  The role of PR in the Consumption Culture (Presentation topic)  
15 General Revision  
16 Final  

 

Recommended Sources

RECOMMENDED SOURCES
   
Additional Resources
   
-The Routledge Handbook of Critical Public Relations, Edited by Jacquie L’Etang,David McKie,Nancy Snow,Jordi Xifra

-Managing Public Relations, J. E. Grunig &T. Hunt

 

-Rethinking Public Relations, K. Moloney

 

-Public Opinion and Rationality, E. Noelle-Neumann

 

-Political Public Relations and Agenda Building, J. C. Tedesco

 

-Media and Culture, R.Campbell - Christopher R. Martin - Betina Fabos       Bedford/St.Martins

   

 

-Rich Media, Poor Democracy, Robert W. McChesney 

   

-Media, Communication, Culture - A Global Approach, James Lull  

 

-Cultures and Societies in a Changing World ,Wendy Griswold

 

 

-Küresel İletişim    Nilgün Tutal Cheviron   

 

-From Dictatorship to Democracy Gene Sharp

-Dissent and Protest Public Relations, Kevin Moloney

-Halkla İlişkilerde Eleştirel Yaklaşımlar,Jacquie L’Etang,Magda Pieczka

 

-Medya Halka Nasıl Evet Dedirtir? Edward Herman ve Noam Chomsky

 

 

 
 
 
 
 
 

 

 
   

 

 

Material Sharing

MATERIAL SHARING
Documents  
Assignments  
Exams  

 

Assessment

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Attendance & Participation 1 20
Assignments                                   1 40
Midterm Presentation 1 40
Total    

100

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE   50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE   50
Total   100

 

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5  
1 She/he has theoretical knowledge about the field of public relations       x    
2 She/he knows the research methods and technics that are related to the field of public relations.   x        
3 She/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations.       x    
4 She/he is able to make oral presentations in English about her/his field.   x        
5 She/has the digital competencies that are required by the field.   x        
6 She/has the ability of creative thinking that are required by the field of public relations.   x        
7 She/he has the abilities of research, planning, implementation, measurement and assessments that are necessary for a successful public relations practice.       x    
8 She/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.          x  
9 She/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.       x    
10 She/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.         x  

 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration 15 3 45
Hours for off-the-classroom study (Pre-study, practice) 16 4 64
Mid-terms 1 30 30
Homework 0 0 0
Assignments 1 5 5
Final examination 1 3 3
Total Work Load     147
Total Work Load / 25 (h)     5,76
ECTS Credit of the Course     6