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Course Code: 
PRP 423
Course Period: 
Spring
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
6
Prerequisite Courses: 
Course Language: 
English
Course Coordinator: 
Course Objectives: 
The aim of this course is to analyze the role of public relations. Generating ideological discourses to the media in the capitalist globalization process and cover the critical public relations approaches versus the mainstream media manipulation.
Course Content: 

The role of mainstream public relations & media manipulation in the globalization process. Critically evaluate mainstream public relations tactics in terms of ethics. The rhetorical and critical approaches to public relations. The importance of public relations efforts in  national and  international politics

Course Methodology: 
1-Lecture, 2-Interactive Lecture, 15-Assignment
Course Evaluation Methods: 
A: Homework, B: Oral Exam/Presentation C: Exam

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

1) Learn about mainstream and critical studies.

1,3,7,8,10

1,2,15

A,B,C

2)  Raises awareness of public relations and the function and functioning of the media industry in the capitalist globalization process

1,3,7,8,910

1,2,15

A,B,C

3) Gain an ethical and critical inquiry perspective on Public Relations practices

7

1,2,15

A,B,C

4) Comprehend the activist practices of Public Relations.

7,8,9,10

1,2,15

A,B,C

 
 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

Introduction

 

2

Industrial revolution, capitalism, public relations history and the role of media and public relations in the globalized world

K. Moloney(2016) Rethinking Public Relations, The Routledge

3

What is critical perspective?

Fuchs, C. (2017). Social media: A critical introduction. Sage.

4

Marxist approaches

Fuchs, C., & Mosco, V. (2015). Marx and the Political Economy of the Media. Brill.

5

Critical Approches to Public Relations

Jacquie L’Etang,David McKie,Nancy Snow,Jordi Xifra (2015) Handbook of Critical Public Relations The Routledge

6

Frankfurt School

Bottomore, T. B. (1984). The Frankfurt School. London: Routledge.

7

Public Opinion and the concept of Hegemony & Ideology and Ideological apparatus of state

Gramsci, A., & Antonio, G. (1994). Gramsci: Pre-prison writings. Cambridge University Press.

Althusser, L. (2006). Ideology and ideological state apparatuses (notes towards an investigation). The anthropology of the state: A reader, 9(1), 86-98.

8

Manufacturing Consent: Propaganda model

Herman, E. S., & Chomsky, N. (2010). Manufacturing consent: The political economy of the mass media. Random House.

9

 Consumer society, consumption culture and the role of PR

Baudrillard, J. (1997). The consumer society. Myths & Gtuctires. L.

10

Critical economy politic and media industry

 

Fuchs, C., & Mosco, V. (2015). Marx and the Political Economy of the Media. Brill.

11

The idealistic concept of ‘symmetry’  in PR and conflict of ‘business and society’

K. Moloney(2016) Rethinking Public Relations, The Routledge

Grunig, J. E., & Hunt, T. T. Managing public relations

12

Critical evaluation of the ethical problematic situations in PR and dialogical communication

K. Moloney(2016) Rethinking Public Relations, The Routledge

13

Dissent and Protest Public Relations/ Practices 

Moloney, K., McQueen, D., Surowiec, P., & Yaxley, H. (2013). Dissent and protest public relations

14

 The role of PR in the Consumption Culture

Moloney, K., McQueen, D., Surowiec, P., & Yaxley, H. (2013). Dissent and protest public relations

15

General Revision

 

16

Final

 

 
 

Recommended Sources

RECOMMENDED SOURCES

Textbook

Jacquie L’Etang,David McKie,Nancy Snow,Jordi Xifra (2015) Handbook of Critical Public Relations The Routledge

Robert L. Heath Elizabeth L. Toth Damion Waymer (2009) Rhetorical and Critical Approaches to Public Relations II, The Routledge

Fuchs, C. (2017). Social media: A critical introduction. Sage.

Bottomore, T. B. (1984). The Frankfurt School. London: Routledge.

Gramsci, A., & Antonio, G. (1994). Gramsci: Pre-prison writings. Cambridge University Press.

Althusser, L. (2006). Ideology and ideological state apparatuses (notes towards an investigation). The anthropology of the state: A reader, 9(1), 86-98.

Herman, E. S., & Chomsky, N. (2010). Manufacturing consent: The political economy of the mass media. Random House.

Fuchs, C., & Mosco, V. (2015). Marx and the Political Economy of the Media. Brill.

Additional Resources

 

K. Moloney(2016) Rethinking Public Relations, The Routledge

Moloney, K., McQueen, D., Surowiec, P., & Yaxley, H. (2013, March). Dissent and protest public relations. In Papers and discussion from the dissent and public relations seminar series, October–December 2012.

Grunig, J. E., & Hunt, T. T. (1984). Managing public relations. Holt, Rinehart and Winston.

 
 

Material Sharing

MATERIAL SHARING

Documents

www.coadsys.yeditepe.edu.tr

Assignments

www.coadsys.yeditepe.edu.tr

Exams

 

 
 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-term

1

40

Assignment

5

60

Total

 

100

Contribution of Final Examination to Overall Grade

 

40

Contribution of In-Term Studies to Overall Grade

 

60

Total

 

100

 
 

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

1

S/he has theoretical knowledge about the field of public relations

 

 

 

x

 

2

S/he knows the research methods and techniques that are related to the field of public relations.

 

x

 

 

 

3

S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations.

 

 

 

x

 

4

S/he is able to make oral presentations in English about her/his field.

 

x

 

 

 

5

S/he has the digital competencies that are required by the field.

 

x

 

 

 

6

S/he has the ability of creative thinking that is required by the field of public relations.

 

x

 

 

 

7

S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.

 

 

 

x

 

8

S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. 

 

 

x

 

 

9

S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.

 

 

x

 

 

10

S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

 

 

 

 

x

 
 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration

14

3

42

Hours for off-the-classroom study (Pre-study, practice)

10

6

60

Mid-term

1

20

20

Final

1

20

20

Total Workload

 

 

142

Total Workload / 25 (h)

 

 

5,68

ECTS Credit of the Course

 

 

6