Prerequisite Courses:
Course Language:
English
Course Coordinator:
Courses given by:
Course Objectives:
This course mainly aims to ensure that students identify the main notions in public relations and politics as well as theories in political communication to help them discuss them within the context of real-life examples, in addition to endowing them with the skills required for designing effective political communication campaigns.
Course Content:
The course involves the major political ideologies as well as main notions on public opinion and examines the triangle between the media, politics, and society. Then, the main components of public relations and politics, political communication, various strategies and tactics used in campaigns are examined.
Course Methodology:
1: Lecture; 2: Interactive Lecture; 6: Case Study; 15: Homework
Course Evaluation Methods:
A: Exam; B: Oral Exam/Presentation; C: Homework
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Program Learning Outcomes | Teaching Methods | Assessment Methods |
| 1) The student identifies the major political ideologies and ideas. | 1, 2, 3, 9, 10 | 1, 2, 6, 15 | A, B, C |
| 2) The student identifies the main notions and theories in political communication. | 1, 2, 3, 7, 9, 10 | 1, 2, 6, 15 | A, B, C |
| 3) The student grasps the importance of public relations in politics. | 2, 3, 4, 5, 6, 7, 8, 9, 10 | 1, 2, 6, 15 | A, B, C |
| 4) The student knows the main components of a political communication campaign. | 1,3,4,6,8,10 | 1, 2, 6, 15 | A, B, C |
| 5) The student designs a political communication campaign through teamwork. | 2, 3, 4, 5, 6, 7, 8, 9, 10 | 1, 2, 6, 15 | A, B, C |
Course Flow
| COURSE CONTENT | ||
| Week | Topics | Study Materials |
| 1 | Introduction | |
| 2 | Political ideas and ideologies | Heywood, A. (2013). Politics, 4th ed |
| 3 | Public opinion: psychological, sociological and economical approaches | Glynn, C. J. et al (2004). Public opinion |
| 4 | Mass media, campaigning and the public | Glynn, C. J. et al (2004). Public opinion |
| 5 | Voting theories | Blais, A. (2000). To vote or not to vote? The merits and limits of rational choice theory. |
| 6 | Turkish party system and Turkish election system | Karpat, K. H. (2012). Kısa Türkiye Tarihi, 1800-2012. |
| 7 | Midterm | |
| 8 | Political marketing | Cwalina, W., Falkowski, A., & Newman, B. I. (2015). Political marketing: Theoretical and strategic foundations |
| 9 | Political advertising | McNair, B. (2011). An introduction to political communication |
| 10 | Political communication | McNair, B. (2011). An introduction to political communication |
| 11 | Political Public Relations, News Management, and Agenda Indexing | Stromback, J., & Kiousis, S. (Eds.). (2011). Political public relations: Principles and applications. Taylor & Francis. |
| 12 | Political Public Relations and Election Campaigning | Stromback, J., & Kiousis, S. (Eds.). (2011). Political public relations: Principles and applications. Taylor & Francis |
| 13 | Political Public Relations, Public Diplomacy, and Corporate Foreign Policy | Stromback, J., & Kiousis, S. (Eds.). (2011). Political public relations: Principles and applications. Taylor & Francis |
| 14 | Designing a political PR campaign | Newman, B. I. (1994). The marketing of the president |
| 15 | Designing a political PR campaign | O’Day, J. B. (n.d.). Political Campaign Planning Manual: A Step-by-Step Guide to Winning Elections. |
| 16 | Final | |
Recommended Sources
| RECOMMENDED SOURCES | |
| Textbook |
Glynn, C. J. et al (2004). Public opinion. London: Westview Press.
Heywood, A. (2013). Politics, 4th ed. London: Palgrave. McNair, B. (2011). An introduction to political communication, 5th ed. New York: Routledge. Stromback, J., & Kiousis, S. (Eds.). (2011). Political public relations: Principles and applications. Taylor & Francis. O’Day, J. B. (n.d.). Political Campaign Planning Manual: A Step-by-Step Guide to Winning Elections. N.p.: National Democratic Institute for International Affairs. Cwalina, W., Falkowski, A., & Newman, B. I. (2015). Political marketing: Theoretical and strategic foundations. Routledge. Newman, B. I. (1994). The marketing of the president: Political marketing as campaign strategy. Sage. Blais, A. (2000). To vote or not to vote? The merits and limits of rational choice theory. University of Pittsburgh Pre. Karpat, K. H. (2012). Kısa Türkiye Tarihi, 1800-2012. Timaş. |
| Additional Resources |
NTV (2015). Türkiye’nin Seçimleri [Documentary]. Available at YouTube.
NTV (2017). Türkiye’nin Referandumları [Documentary]. Available at YouTube.
|
Material Sharing
| MATERIAL SHARING | |
| Documents | YULearn |
| Assignments | YULearn |
| Exams | |
Assessment
| ASSESSMENT | ||
| IN-TERM STUDIES | NUMBER | PERCENTAGE |
| Midterm | 1 | 40 |
| Final project | 1 | 60 |
| Total | 2 | 100 |
| Contribution of Final Examination to Overall Grade | 1 | 60 |
| Contribution of In-Term Studies to Overall Grade | 2 | 40 |
| Total | 3 | 100 |
Course’s Contribution to Program
| COURSE’S CONTRIBUTION TO PROGRAM OUTCOMES | ||||||
| No | Program Learning Outcomes | Contribution | ||||
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | S/he has theoretical knowledge about the field of public relations | x | ||||
| 2 | S/he knows the research methods and techniques that are related to the field of public relations. | x | ||||
| 3 | S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations. | x | ||||
| 4 | S/he is able to make oral presentations in English about her/his field. | x | ||||
| 5 | S/he has the digital competencies that are required by the field. | x | ||||
| 6 | S/he has the ability of creative thinking that is required by the field of public relations. | x | ||||
| 7 | S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice. | x | ||||
| 8 | S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. | x | ||||
| 9 | S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective. | x | ||||
| 10 | S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules. | x | ||||
ECTS
| ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION | |||
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration | 14 | 3 | 42 |
| Hours for off-the-classroom study (Pre-study, practice) | 10 | 4 | 40 |
| Midterm | 1 | 3 | 3 |
| Homework | 1 | 10 | 10 |
| Final examination | 1 | 8 | 8 |
| Total Work Load | 103 | ||
| Total Work Load / 25 (h) | 4.1 | ||
| ECTS Credit of the Course | 4 | ||
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