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Course Code: 
PRP 337
Course Period: 
Autumn
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
4
Course Language: 
English
Course Coordinator: 
Courses given by: 
Course Objectives: 
This course mainly aims to ensure that students identify the main notions in public relations and politics as well as theories in political communication to help them discuss them within the context of real-life examples, in addition to endowing them with the skills required for designing effective political communication campaigns.
Course Content: 

The course involves the major political ideologies as well as main notions on public opinion and examines the triangle between the media, politics, and society. Then, the main components of public relations and politics, political communication, various strategies and tactics used in campaigns are examined.

Course Methodology: 
1: Lecture; 2: Interactive Lecture; 6: Case Study; 15: Homework
Course Evaluation Methods: 
A: Exam; B: Oral Exam/Presentation; C: Homework

Vertical Tabs

Course Learning Outcomes

 

Learning Outcomes  Program Learning Outcomes Teaching Methods  Assessment Methods 
1) The student identifies the major political ideologies and ideas. 1, 2, 3, 9, 10 1, 2, 6, 15 A, B, C
2) The student identifies the main notions and theories in political communication. 1, 2, 3, 7, 9, 10 1, 2, 6, 15 A, B, C
3) The student grasps the importance of public relations in politics. 2, 3, 4, 5, 6, 7, 8, 9, 10 1, 2, 6, 15 A, B, C
4) The student knows the main components of a political communication campaign. 1,3,4,6,8,10 1, 2, 6, 15 A, B, C
5) The student designs a political communication campaign through teamwork.  2, 3, 4, 5, 6, 7, 8, 9, 10 1, 2, 6, 15 A, B, C

Course Flow

 

COURSE CONTENT
Week Topics Study Materials
1 Introduction  
2 Political ideas and ideologies Heywood, A. (2013). Politics, 4th ed
3 Public opinion: psychological, sociological and economical approaches Glynn, C. J. et al (2004). Public opinion
4 Mass media, campaigning and the public Glynn, C. J. et al (2004). Public opinion
5 Voting theories  Blais, A. (2000). To vote or not to vote? The merits and limits of rational choice theory.
6 Turkish party system and Turkish election system Karpat, K. H. (2012). Kısa Türkiye Tarihi, 1800-2012.
7 Midterm  
8 Political marketing Cwalina, W., Falkowski, A., & Newman, B. I. (2015). Political marketing: Theoretical and strategic foundations
9 Political advertising McNair, B. (2011).  An introduction to political communication
10 Political communication McNair, B. (2011).  An introduction to political communication
11 Political Public Relations, News Management, and Agenda Indexing Stromback, J., & Kiousis, S. (Eds.). (2011). Political public relations: Principles and applications. Taylor & Francis.
12 Political Public Relations and Election Campaigning  Stromback, J., & Kiousis, S. (Eds.). (2011). Political public relations: Principles and applications. Taylor & Francis
13 Political Public Relations, Public Diplomacy, and Corporate Foreign Policy  Stromback, J., & Kiousis, S. (Eds.). (2011). Political public relations: Principles and applications. Taylor & Francis
14 Designing a political PR campaign Newman, B. I. (1994). The marketing of the president
15 Designing a political PR campaign O’Day, J. B. (n.d.). Political Campaign Planning Manual: A Step-by-Step Guide to Winning Elections.
16 Final  

Recommended Sources

 

RECOMMENDED SOURCES
Textbook Glynn, C. J. et al (2004). Public opinion. London: Westview Press.

Heywood, A. (2013). Politics, 4th ed. London: Palgrave.

McNair, B. (2011).  An introduction to political communication, 5th ed. New York: Routledge.

Stromback, J., & Kiousis, S. (Eds.). (2011). Political public relations: Principles and applications. Taylor & Francis.

O’Day, J. B. (n.d.). Political Campaign Planning Manual: A Step-by-Step Guide to Winning Elections. N.p.: National Democratic Institute for International Affairs.

Cwalina, W., Falkowski, A., & Newman, B. I. (2015). Political marketing: Theoretical and strategic foundations. Routledge.

Newman, B. I. (1994). The marketing of the president: Political marketing as campaign strategy. Sage.

Blais, A. (2000). To vote or not to vote? The merits and limits of rational choice theory. University of Pittsburgh Pre.

Karpat, K. H. (2012). Kısa Türkiye Tarihi, 1800-2012. Timaş.

Additional Resources NTV (2015). Türkiye’nin Seçimleri [Documentary]. Available at YouTube.

NTV (2017). Türkiye’nin Referandumları [Documentary]. Available at YouTube.

    

Material Sharing

 

MATERIAL SHARING
Documents YULearn
Assignments YULearn
Exams  

Assessment

 

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Midterm 1 40
Final project 1 60
Total 2 100
Contribution of Final Examination to Overall Grade 1 60
Contribution of In-Term Studies to Overall Grade  2 40
Total  3 100

Course’s Contribution to Program

 

COURSE’S CONTRIBUTION TO PROGRAM OUTCOMES
No Program Learning Outcomes Contribution
1 2 3 4 5
1 S/he has theoretical knowledge about the field of public relations         x
2 S/he knows the research methods and techniques that are related to the field of public relations.          x
3 S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations.          x
4 S/he is able to make oral presentations in English about her/his field.        x  
5 S/he has the digital competencies that are required by the field.        x  
6 S/he has the ability of creative thinking that is required by the field of public relations.        x  
7 S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.          x
8 S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.         x  
9 S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.          x
10 S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.          x

ECTS

 

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 10 4 40
Midterm 1 3 3
Homework 1 10 10
Final examination 1 8 8
Total Work Load     103
Total Work Load / 25 (h)     4.1
ECTS Credit of the Course     4