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Course Code: 
PRP 372
Course Period: 
Spring
Course Type: 
Core
P: 
2
Lab: 
2
Credits: 
3
ECTS: 
3
Course Language: 
English
Course Objectives: 
The purpose of this course is to provide public relations students an opportunity to learn from case study analysis and to apply this knowledge to practical situations. Students will act and be treated as public relations management professionals; and required to identify, analyze, solve, write and present information in effective manner. At the end of this course, students should be able to identify how to integrate public relations as a management function into an overall organizational strategy; identify the public relations implications of management decisions; write a comprehensive communications strategy; support managerial decisions with public relations actions; and evaluate effectiveness of public relations activities.
Course Content: 

Detailed analysis of a PR strategy, and simulation of a PR strategy.

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study
Course Evaluation Methods: 
A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1)Selects and uses the appropriate PR tools necessary for a PR strategy 1,5,6 1,2,3 A,C
2) Analyzes the ROPE Model in detail 5 1,2,3 A,C
3) Uses the ROPE Model to plan and implement a given PR strategy 5,7 1,2,3 A,C
4) Prepares the printed materials for the assigned PR topic 4 1,3 A,C
5) Prepares the detailed flow of a PR strategy 2,5,7 1,3 A,C
6) Writes a press- bulletin on a given topic 12 1,3 A,C

 

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 Introduction and overview of the ROPE Model and PR process  
2 Forming groups for PR campaigns assigning the topics  
3 Deadline for proposals  
4 Meeting for research process  
5 Meeting for research process  
6 Meeting for determining the campaign objectives  
7 Meeting for programming process  
8 Meeting for programming process  
9 Meeting for programming process  
10 Meeting for evaluation process  
11 Presentations  
12 Presentations  
13 Presentations  
14 Presentations  
15 General review  
16 Final  

 

Recommended Sources

RECOMMENDED SOURCES
Textbook Hendrix, J. A. & Hayes, D. C. (2007). Public Relations Cases. CA: Thomson Wadsworth.
Additional Resources  

 

Material Sharing

MATERIAL SHARING
Documents  
Assignments  
Exams  

 

Assessment

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Presentation 3 60
Preparation Presentation Proposal 1 10
Assignment 3 30
Total   100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE   50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE   50
Total   100

 

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5  
1 She/he has theoretical knowledge about the field of public relations   x        
2 She/he knows the research methods and technics that are related to the field of public relations.         X  
3 She/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations.            
4 She/he is able to make oral presentations in English about her/his field.     x      
5 She/has the digital competencies that are required by the field.     x      
6 She/has the ability of creative thinking that are required by the field of public relations.   x        
7 She/he has the abilities of research, planning, implementation, measurement and assessments that are necessary for a successful public relations practice.       x    
8 She/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.             
9 She/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.            
10 She/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.            

 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration 15 3 45
Hours for off-the-classroom study (Pre-study, practice) 15 1 15
Mid-term 0 0 0
Homework 1 10 10
Presentation 3 2 6
Final examination 1 5 5
Total Work Load     81
Total Work Load / 25 (h)     3,24
ECTS Credit of the Course     3