Management of Strategies and Campaigns in Public Relations

Course Code:

PRP 372

Course Period:

Spring

Course Type:

Core

P:

2

Lab:

2

Credits:

3

ECTS:

7

Prerequisite Courses:

Practices and Case Studies in Public Relations

Course Language:

English

Course Objectives:

The purpose of this course is to provide public relations students an opportunity to learn from case study analysis and to apply this knowledge to practical situations. Students will act and be treated as public relations management professionals; and required to identify, analyze, solve, write and present information in effective manner. At the end of this course, students should be able to identify how to integrate public relations as a management function into an overall organizational strategy; identify the public relations implications of management decisions; write a comprehensive communications strategy; support managerial decisions with public relations actions; and evaluate effectiveness of public relations activities.

Course Content:

Detailed analysis of a PR strategy, and simulation of a PR strategy.

Course Methodology:

1: Lecture, 2: Interactive Lecture, 3: Special Support

Course Evaluation Methods:

A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
1)Selects and uses the appropriate PR tools necessary for a PR strategy	1,5,6	1,2,3	A,C
2) Analyzes the ROPE Model in detail	5	1,2,3	A,C
3) Uses the ROPE Model to plan and implement a given PR strategy	5,7	1,2,3	A,C
4) Prepares the printed materials for the assigned PR topic	4	1,3	A,C
5) Prepares the detailed flow of a PR strategy	2,5,7	1,3	A,C
6) Writes a press- bulletin on a given topic	12	1,3	A,C

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	Introduction and overview of the ROPE Model and PR process
2	Forming groups for PR campaigns assigning the topics
3	Deadline for proposals
4	Meeting for research process
5	Meeting for research process
6	Meeting for determining the campaign objectives
7	Meeting for programming process
8	Meeting for programming process
9	Meeting for programming process
10	Meeting for evaluation process
11	Presentations
12	Presentations
13	Presentations
14	Presentations
15	General review
16	Final

Recommended Sources

RECOMMENDED SOURCES
Textbook	Hendrix, J. A. & Hayes, D. C. (2007). Public Relations Cases. CA: Thomson Wadsworth.
Additional Resources

Material Sharing

MATERIAL SHARING
Documents	https://yulearn.yeditepe.edu.tr/
Assignments
Exams	Final

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Preparation Presentation Proposal	1	20
Participation	7	30
Presentation	1	50
Total		100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE		50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE		50
Total		100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	S/he has theoretical knowledge about the field of public relations				x
2	S/he knows the research methods and techniques that are related to the field of public relations.					x
3	S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations.					x
4	S/he is able to make oral presentations in English about her/his field.					x
5	S/he has the digital competencies that are required by the field.				x
6	S/he has the ability of creative thinking that is required by the field of public relations.					x
7	S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.					x
8	S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.					x
9	S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.					x
10	S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.					x

ECTS

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	30	3	90
Presentation	1	40	40
Final examination	1	4	4
Total Work Load			176
Total Work Load / 25 (h)			7,04
ECTS Credit of the Course			7

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