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Course Code: 
PRP 213
Course Period: 
Autumn
Course Type: 
Core
P: 
2
Lab: 
2
Credits: 
3
ECTS: 
6
Prerequisite Courses: 
Introduction to Public Relations
Course Language: 
English
Course Objectives: 
The course aims to make students able to have an artistic view on designs that are used in public relations and help them learn the basic design principles by using related programs
Course Content: 

Artistic view on designs, use of Photoshop and InDesign programs, designing posters and magazines

Course Methodology: 
1-Lecture, 2-Interactive Lecture, 3-Special Support / Structural Examples, 4-Role-playing / Drama
Course Evaluation Methods: 
A-Testing, B-Oral Exam / Presentation, C-Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods 1-

1-To comprehend technical and theoretical information used in graphic design

1,3,4,6,7

1,2,3,4

A,C

2- To use the program of InDesign CS6 and Photoshop CS6

1,3,4,6,7

1,2,3,4

A,C

3- To apply the information obtained on layouts of  posters, magazines etc.

1,3,4,6,7

1,2,3,4

A,C

4- To practice the new approaches and examples to layout

1,3,4,6,7

1,2,3,4

A,C

5- To be able to create and develop a design portfolio

1,3,4,6,7

1,2,3,4

A, B, C
 
 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

Introduction

 

2

Introduction to Adobe CS6 and general examination of the structure InDesing

 

3

Styles and the use of panels

 

4

The general structure of the brochure brochure design

 

5

Creative brochure design rules

 

6

Design visual selection

 

7

Publishing layout and application areas

 

8

Mid-Term

 

9

Magazine publishing page layout and application areas

 

10

Making attractive desings

 

11

Logo design

 

12

Poster design

 

13

Create a master page

 

14

Frames to create and send a pressure stage

 

15

Last discussion over final projects

 

16

Final exam

 
 
 

Recommended Sources

RECOMMENDED SOURCES

Textbook

Adobe InDesing CS6 Classroom in a Book,

• Adobe InDesing CS4 (For Digital Photographers) Scott Kelby

Additional Resources

• Adobe InDesing CS6 Authorized Training Guide Commission

• Medyasoft Publications / Computer Books Series
 
 

Material Sharing

MATERIAL SHARING

Documents

https://yulearn.yeditepe.edu.tr/

Assignments

 

Exams

 
 
 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-terms

1

60

Quizzes

1

30

Homework

1

10

Total

 

100

Contribution of Final Examination to Overall Grade

 

50

Contribution of In-Term Studies to Overall Grade

 

50

Total

 

100
 
 

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

1

S/he has theoretical knowledge about the field of public relations

 

 

 

 

x

2

S/he knows the research methods and techniques that are related to the field of public relations.

 

 

 

X

 

3

S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations.

 

 

X

 

 

4

S/he is able to make oral presentations in English about her/his field.

 

 

 

 

X

5

S/he has the digital competencies that are required by the field.

 

 

 

 

X

6

S/he has the ability of creative thinking that is required by the field of public relations.

 

 

 

X

 

7

S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice. 

 

 

 

X

 

8

S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.

 

 

 

X

 

9

S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.

 

 

 

X

 

10

S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

 

 

 

 

x
 
 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration

14

4

56

Hours for off-the-classroom study (Pre-study, practice)

14

3

42

Mid-terms

4

8

32

Homework

 4

5

20

Final examination

1

3

3

Total Work Load

 

 

153

Total Work Load / 25 (h)

 

 

6,12

ECTS Credit of the Course

 

 

6
 
 
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