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Course Code: 
COMM 433
Course Type: 
Prerequisite Courses: 
Course Language: 
Course Objectives: 
This course mainly aims to ensure that students identify the main notions and theories in political communication as well as major political ideologies and to help them discuss them within the context of real-life examples, in addition to endowing them with the skills required for designing effective political communication campaigns.
Course Content: 

The course offers a brief overview of the major political ideologies as well as main notions and theories in political communication and examines the triangle that exists between the media, politics, and society. Then, the main components of a political communication campaign, various strategies and tactics used in political communication campaigns and the factors that influence the success of these campaigns will be examined.

Course Methodology: 
1: Lecture; 2: Interactive Lecture; 6: Case Study; 15: Homework
Course Evaluation Methods: 
A: Exam; B: Oral Exam/Presentation; C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes  Program Learning Outcomes Teaching Methods  Assessment Methods 
1. The student identifies the major political ideologies and ideas. 3, 9, 10 1, 2, 6, 15 A, B, C
2. The student identifies the main notions and theories in political communications. 3, 9, 10 1, 2, 6, 15 A, B, C
3. The student grasps the importance of public relations in politics. 3, 9, 10 1, 2, 6, 15 A, B, C
4. The student knows the main components of a political communications campaign. 3, 9, 10 1, 2, 6, 15 A, B, C
5. The student designs a political communications campaign through teamwork.  1, 2,  4, 5, 6, 7, 8  1, 2, 6, 15 A, B, C

Course Flow

Week Topics Study Materials
1 What is politics? What is ideology? Have ideologies died? Heywood, A. (2013), chap. 1 & 2
2 Political ideas and ideologies: socialism, liberalism, and conservatism Heywood, A. (2013), chap. 2
3 Political ideas and ideologies: fascism, populism, religious fundamentalism, and nationalism Heywood, A. (2013), chap. 2 & 5
4 Political ideas and ideologies: feminism, ecologism, and the new left Heywood, A. (2013), chap. 2
5 Public opinion: psychological approaches Glynn, C. J. et al (2004), chap. 1 & 4
6 Public opinion: sociological approaches Glynn, C. J. et al (2004), chap. 5 & 6
7 What is political communication? Who are its actors? McNair, B. (2011), chap. 1
8 Midterm  
9 Political advertising: examples from Turkey and abroad McNair, B. (2011), chap. 6
10 Political public relations McNair, B. (2011), chap. 7
11 Designing a political communication campaign: researching and setting a goal  O’Day, J. B (n.d.), chap. 1, 2, &3
12 Designing a political communication campaign: campaign message and communication strategy O’Day, J. B (n.d.), chap. 4 & 5
13 Designing a political communication campaign: planning and implementation O’Day, J. B (n.d.), chap. 6
14 Students’ Presentations  
15 Review and Wrap-up for the Final  
16 Final  

Recommended Sources

Textbook Glynn, C. J. et al (2004). Public opinion. London: Westview Press.

Heywood, A. (2013). Politics, 4th ed. London: Palgrave.

McNair, B. (2011).  An introduction to political communication, 5th ed. New York: Routledge.


Additional Resources O’Day, J. B. (n.d.). Political Campaign Planning Manual: A Step-by-Step Guide to Winning Elections. N.p.: National Democratic Institute for International Affairs.

NTV (2015). Türkiye’nin Seçimleri [Documentary]. Available at YouTube.

NTV (2017). Türkiye’nin Referandumları [Documentary]. Available at YouTube.

 Clooney, G. (Producer), Heslov, G. (Producer), & Green, D. G. (Director) (2015). Our brand is crisis [Motion picture]. United States: Participant Media, RatPac-Dune Entertainment, & Smokehouse Pictures.


Material Sharing


Assignment 1 40
Midterm 1 60
Total   100
Contribution of Final Examination to Overall Grade 1 50
Contribution of In-Term Studies to Overall Grade  2 50
Total   100

Course’s Contribution to Program

No Program Learning Outcomes Contribution
1 2 3 4 5
1 Students demonstrate knowledge on market segmentation, are able to follow the trends in consumer behavior, and create effective advertising messages suitable for target audiences         X
2 Students design advertisements suitable for both traditional and digital media.         X
3 Students gain awareness and knowledge on interdisciplinary subjects that are beneficial both for their professional and intellectual lives.         X
4 Students demonstrate knowledge of the campaign processes in written, audio-visual, electronic, and outdoor advertising media. They plan and manage campaigns in accordance with national and international standards.         X
5 Students demonstrate knowledge of the research methods related to the field of advertising and are able to use the obtained data to evaluate results in campaign processes.       X  
6 Students create and lead media strategies in the field of advertising.        X  
7 Students abide by universal values, law and ethical principles.       X  
8 Students follow the developments in the fields with the awareness of lifelong learning and entrepreneurial approach. They are self-confident in communicating with institutions and persons and suggest solutions to problems independently or as team members.         X
9 Students adopt the critical approach in evaluating knowledge and skills related to the field.       X  
10 Students demonstrate knowledge and understanding of the concepts and models related to the field.         X


Activities Quantity Duration
Course Duration 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 12 4 48
Midterm 1 3 3
Assignments 1 20 20
Final examination 1 3 3
Total Work Load     116
Total Work Load / 25 (h)     4.64
ECTS Credit of the Course     5