Advertising Design and Communication Department Courses
1. Semester
| Course Code | Course Name | Course Type |
|---|---|---|
| ADV 101 | Introduction to Advertising | Core |
| ADV 173 | The Grammar of Advertising | Core |
| COMM 101 | Introduction to Communication | Core |
| COMM 111 | Presentation Skills | Core |
| COMM 199 | Seminar in Academic Writing Skills | Core |
| COMM 251 | Story Telling | Core |
| - | Elective - Core - 1 | Compulsory |
2. Semester
| Course Code | Course Name | Course Type |
|---|---|---|
| ADV 104 | Principles of Marketing | Core |
| ADV 271 | Advertising Design and Graphics I | Core |
| COMM 106 | Sustainability Communication | Core |
| HUM 103 | Humanities | Core |
| PSY 101 | Introduction to Psychology I | Core |
| - | Elective - Core - 2 | Compulsory |
| - | Elective - Area - 1 | Compulsory |
3. Semester
| Course Code | Course Name | Course Type |
|---|---|---|
| ADV 241 | Integrated Advertising and Marketing Communications | Core |
| ADV 272 | Advertising Design and Graphics II | Core |
| COMM 120 | Art History and Aesthetic | Core |
| ECON 291 | Economics | Core |
| HTR 301 | History of Turkish Revolution I | Core |
| SOC 101 | Introduction to Sociology | Core |
4. Semester
| Course Code | Course Name | Course Type |
|---|---|---|
| ADV 202 | Consumer Insight | Core |
| ADV 274 | Production Techniques in Advertising | Core |
| ADV 352 | Advertising Copywriting | Core |
| COMM 201 | Communication Theories | Core |
| COMM 220 | Communication and Media Research | Core |
| COMM 341 | Communication Ethics | Core |
| HTR 302 | History of Turkish Revolution II | Core |
5. Semester
| Course Code | Course Name | Course Type |
|---|---|---|
| ADV 273 | Digital Advertising | Core |
| ADV 335 | Advertising Theories | Core |
| COMM 331 | Brand Management and Positioning | Core |
| - | Elective - Area - 3 | Compulsory |
| - | Elective - Area - 2 | Compulsory |
6. Semester
| Course Code | Course Name | Course Type |
|---|---|---|
| ADV 302 | Strategic Media Planning | Core |
| ADV 372 | Advanced Design in Advertising | Core |
| COMM 361 | Strategic Communication Research and Campaign Management | Core |
| - | Elective - Area - 4 | Compulsory |
| - | Elective - Free - 1 | Compulsory |
7. Semester
| Course Code | Course Name | Course Type |
|---|---|---|
| COMM 401 | Cultural Studies | Core |
| LAW 305 | Communication Law and Copyrights | Core |
| - | Elective - Area - 5 | Compulsory |
| - | Elective - Free - 2 | Compulsory |
| - | Elective - Area - 6 | Compulsory |
8. Semester
| Course Code | Course Name | Course Type |
|---|---|---|
| ADV 381 | Contemporary Issues in Advertising | Core |
| ADV 492 | Graduation Project | Core |
| - | Elective - Free - 4 | Compulsory |
| - | Elective - Extra - 2 | Compulsory |
| - | Elective - Extra - 4 | Compulsory |
| - | Elective - Extra - 30 | Compulsory |
| - | Elective - Extra - 1 | Compulsory |
| - | Elective - Extra - 3 | Compulsory |
| - | Elective - Free - 3 | Compulsory |
| - | Elective - Area - 7 | Compulsory |
| - | Elective - Extra - 29 | Compulsory |