| Course Name | Course Code | Course Type |
|---|---|---|
| Introduction to Advertising | ADV 101 | Core |
| The Grammar of Advertising | ADV 173 | Core |
| Introduction to Communication | COMM 101 | Core |
| Presentation Skills | COMM 111 | Core |
| Seminar in Academic Writing Skills | COMM 199 | Core |
| Storytelling | COMM 251 | Core |
| Turkish Language I | TKL 201 | Core |
| Course Name | Course Code | Course Type |
|---|---|---|
| Principles Of Marketing | ADV 104 | Core |
| Advertising Design and Graphics I | ADV 271 | Core |
| Media History | COMM 102 | Core |
| Sustainability | COMM 106 | Core |
| Humanities | HUM 103 | Core |
| Introduction To Psychology | PSY 101 | Core |
| Turkish Language II | TKL 202 | Core |
| Course Name | Course Code | Course Type |
|---|---|---|
| Integrated Advertising and Marketing Communications | ADV 241 | Core |
| Advertising Design & Graphics II | ADV 272 | Core |
| Art History and Aesthetics | COMM 120 | Core |
| Economics | ECON 291 | Core |
| History Of Turkish Revolution | HTR 301 | Core |
| Introduction To Sociology | SOC 101 | Core |
| Course Name | Course Code | Course Type |
|---|---|---|
| Consumer Insight | ADV 202 | Core |
| Production Techniques in Advertising | ADV 274 | Core |
| Advertising Copywriting | ADV 352 | Core |
| Theories Of Communication | COMM 201 | Core |
| Communication and Media Research | COMM 220 | Core |
| History of Turkish Revolution II | HTR 302 | Core |
| Ethics | PHIL 152 | Core |
| Course Name | Course Code | Course Type |
|---|---|---|
| Area Elective | ADV | Core |
| Digital Advertising | ADV 273 | Core |
| Media Analyses | COMM 202 | Core |
| Brand Management and Positioning | COMM 331 | Core |
| Area Elective | COMM 300 | Area Elective |
| Course Name | Course Code | Course Type |
|---|---|---|
| Strategic Media Planning | ADV 302 | Core |
| Advanced Design in Advertising | ADV 372 | Core |
| Strategic Communication Research and Campaign Management | COMM 361 | Core |
| Free Elective | FREE | Free Elective |
| Area Elective | ADV | Area Elective |
| Area Elective | ADV | Area Elective |
| Course Name | Course Code | Course Type |
|---|---|---|
| Area Elective | ADV | Core |
| Cultural Studies | COMM 401 | Core |
| Free Elective | FREE | Core |
| Communication Law and Copyrights | LAW 305 | Core |
| Area Elective | ADV | Area Elective |
| Course Name | Course Code | Course Type |
|---|---|---|
| Contemporary Issues In Advertising | ADV 381 | Core |
| Graduation Project | ADV 492 | Core |
| Principles of Entrepreneurship | BBA 204 | Core |
| Free Elective | FREE | Core |
| Free Elective | FREE | Core |
| Area Elective | ADV | Elective |
| Course Name | Course Code | Course Type |
|---|---|---|
| Advertising Workshop | ADV 414 | Core |
| Event Marketing | ADV 201 | Elective |
| Marketing Communications and Design | ADV 203 | Elective |
| Advertising Psychology | ADV 222 | Elective |
| Creative Strategies in Advertising | ADV 232 | Elective |
| Advertising Practicum | ADV 311 | Elective |
| Semiotics of Advertising | ADV 321 | Elective |
| The New Era in Digital Marketing With MMA | ADV 410 | Elective |
| Case Studies in Advertising | ADV 412 | Elective |
| Social Responsibility Practicum in Advertising | ADV 416 | Elective |
| Advertising Copywriting and Visualization | ADV 452 | Elective |
| Photography | COMM 211 | Elective |
| Persuasion and Perception | COMM 324 | Elective |
| Communication Ethics | COMM 341 | Elective |
| Health Communication | COMM 382 | Elective |
| Communication Practicum in Local Governments | COMM 400 | Elective |
| Political Communication Campaigns | COMM 433 | Elective |