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Course Code: 
COMM 106
Course Period: 
Spring
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Course Language: 
English
Course Coordinator: 
Billur ÜLGER
Course Objectives: 
The course aims to provide students with the understanding and knowledge of sustainability.
Course Content: 

The world is changing; this is probably the only constant thing in life from the philosophical point of view. This course comprises a wide variety of subjects from the responsibilities of an individual and/or government to food production, energy consumption, air and water pollution. It focuses on the fact that social responsibility is as important as commercial success in professional life.

Course Methodology: 
1-Lecture 2- Interactive Lecture 6- Case Study 7 12- Groupwork 15- Assignment 16- Oral Exam 19- Guest Speaker
Course Evaluation Methods: 
B- Oral Exam / Presentation C- Homework E- Project / Design

Vertical Tabs

Course Learning Outcomes

Learning Outcomes  Program Learning Outcomes Teaching Methods  Assessment Methods 
1) To learn the importance, location and value of natural resources such as air, soil, and water 3, 7, 8, 9 1, 2, 6, 12, 15, 16 B, C, E
2 )To gain knowledge of food ingredients (production) and nutritional habits (food culture) and to be able to make the right decision for a better and healthier life 3, 7, 8, 9 1, 2, 6, 12, 15, 16, 19 B, C, E
3) To gain knowledge of energy consumption and to comprehend the importance of alternative energy sources 3, 7, 8, 9 1, 2,  6, 12, 15, 16 B, C, E
4) To comprehend the value of biodiversity and to become aware of the fact that life will cease to exist without flora and fauna 3, 7, 8, 9 1, 2, 6, 12, 15, 16, 19 B, C, E
5) To gain knowledge and comprehend the importance of the reasons and threats of climate change  3, 7, 8, 9 1, 2, 6, 12, 15, 16 B, C, E
6) To gain courage and skill of behaving pro-actively in business life. 3, 7, 8, 9 1, 2, 6, 12, 15, 16 B, C, E

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 Introduction to sustainability:
  • Content
  • Benefits
  • Educators
  • Sources: Books, professional organizations, NGOs, media, etc.
  
2 Warm up:
  • What is sustainability? Why is it important?
  • Things that we have not been able to sustain; things that we have lost 
  • Past >Today > Future or Past < Today < Future: Which one is more realistic?
  
3 Main elements:
  • Air
  • Soil
  • Water
  • Heat
 A calendar incorporating the themes of environment and nature 
4 Social change and sustainability:
  • Personal expectations and awareness
  • The evolution of the corporate mentality
  • The initiation of NGOs 
  
5 Economic contribution or pressure? 
  • Changing legal regulations and sanctions 
  • The economy of reproduction/derivation  
  • Macro and micro perceptions, illusions, and reflections 
  • The approach of fair economy 
  
6 Guest speaker: Healthy eating and industrial foods

 

 
7 THREE MINUTES AT THE LECTERN: Healthy eating and industrial foods from the students

Student presentations about a subject matter 

Preparation for the three-minute presentations at the lectern
8 Our mistakes:
  • Individuals
  • Society (Habits, invalid knowledge, lack of education, etc.)
  • Governments/States
  • International
  
9 Sustainability in terms of Communications Professionals: Risk analizi
  • Crisis management
  • Media relations

 

Sustainability agenda
10 Solutions:
  • Individual 
  • Societal (NGO)
  • Corporate (Private and state firms, municipalities)
  • National (Ministery, government, etc.)
  • International (Agreements, organizations)
  
11 MIDTERM EVALUATION & CRITERIA
  • Developing a project idea
  • Usefulness analysis
  • Presentation skills
  • NLP approach (Five senses, 3B, etc.)
  
12 Case study: Urban waste management and the transformation of pollution into earnings 

 

 
13 Guest speaker: Ecology and bio-diversity; respect to the species’ right to live   
14 THREE MINUTES AT THE LECTERN: Bio-diversity in the university campus and ecological stance 

Student presentations about a subject matter

Preparation for the three-minute presentations at the lectern
15 Sustainability after graduation (At the beginning of business life) within the “Multidisciplinary” and “Transdisciplinary” frameworks 

 

 
16 FINAL (Project submission and presentation)   

Recommended Sources

RECOMMENDED SOURCES
Textbook Hedstrom, G. S. (2018). Sustainability : What It Is and How to Measure It. De Gruyter. http://eds.a.ebscohost.com.lproxy.yeditepe.edu.tr/eds/ebookviewer/ebook?sid=9604f7d7-7b70-458d-a2ef-f8c9639603f0%40sessionmgr4006&vid=5&rid=1&format=EB 
Additional Resources Diwekar, U. M., & Cabezas, H. (2012). Sustainability : Multi-disciplinary Perspectives. Bentham Science Publishers. http://eds.a.ebscohost.com.lproxy.yeditepe.edu.tr/eds/ebookviewer/ebook?sid=9604f7d7-7b70-458d-a2ef-f8c9639603f0%40sessionmgr4006&vid=4&rid=4&format=EB

Garrido Azevedo, S., & Matias, J. C. O. (2017). Corporate Sustainability : The New Pillar of the Circular Economy. Nova Science Publishers, Inc. http://eds.a.ebscohost.com.lproxy.yeditepe.edu.tr/eds/ebookviewer/ebook?sid=9604f7d7-7b70-458d-a2ef-f8c9639603f0%40sessionmgr4006&vid=7&rid=11&format=EB

Açık Radyo / Ömer Madra

&

Lecturer’s course notes

 

Material Sharing

MATERIAL SHARING
Documents www.coadsys.yeditepe.edu.tr and in-class distribution
Assignments www.coadsys.yeditepe.edu.tr and in-class distribution
Exams  

Assessment

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Midterm (Classwork: Preparation for the project) 1 50
Presentation (Three minutes at the lectern) 2 30
Homework-Classwork 14 20
Total   100
CONTRIBUTION OF FINAL PRESENTATION TO OVERALL GRADE   50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE   50
Total   100

 

COURSE CATEGORY Fundamental Courses

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Students demonstrate knowledge on market segmentation, are able to follow the trends in consumer behavior, and create effective advertising messages suitable for target audiences          
2 Students design advertisements suitable for both traditional and digital media.          
3 Students gain awareness and knowledge on interdisciplinary subjects that are beneficial both for their professional and intellectual lives.         X
4 Students demonstrate knowledge of the campaign processes in written, audio-visual, electronic, and outdoor advertising media. They plan and manage campaigns in accordance with national and international standards.          
5 Students demonstrate knowledge of the research methods related to the field of advertising and are able to use the obtained data to evaluate results in campaign processes.          
6 Students create and lead media strategies in the field of advertising.           
7 Students abide by universal values, law and ethical principles.         X
8 Students follow the developments in the fields with the awareness of lifelong learning and entrepreneurial approach. They are self-confident in communicating with institutions and persons and suggest solutions to problems independently or as team members.       X  
9 Students adopt the critical approach in evaluating knowledge and skills related to the field.         X
10 Students demonstrate knowledge and understanding of the concepts and models related to the field.         X

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour) 		Total
Workload
(Hour)
Course Duration  14 3 42
Hours for off-the-classroom study (Pre-study, practice, etc.) 15 3 45
Presentation (Three minutes at the lectern) 2 3 6
Midterm (Classwork: Preparation fo the project)  1 3 3
Homework-Classwork 14 2 28
Final (File submission and preparation) 1 3 3
Total Work Load     127
Total Work Load / 25 (h)     5,08
ECTS Credit of the Course     5
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