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Course Code: 
COMM 202
Course Period: 
Spring
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Prerequisite Courses: 
Course Language: 
English
Courses given by: 
Course Objectives: 
The overall aim of this course is to equip students with critical media literacy and analysis skills.
Course Content: 

Throughout the lectures, students learn how to apply related theories and concepts from linguistics, psychology and sociology to analyze and interpret all kinds of media texts, including TV series, print ads, news, and video games and so on. In this way, they get familiar with certain methods of textual analysis, such as semiotic analysis, content analysis, psychoanalytical criticism, critical discourse analysis, and rhetorical analysis. 

Course Methodology: 
1: Lecture; 2: Interactive Lecture; 6: Case-Study; 15: Homework
Course Evaluation Methods: 
A: Testing; B: Oral Exam/Presentation; C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes  Program Learning Outcomes Teaching Methods  Assessment Methods 
1. The student understands how meaning is created in media work.   3, 9, 10 1, 2, 6, 15 A, B, C
2.  The student understands the interrelationships between media work, audiences, and cultural contexts. 9, 10 1, 2, 6, 15 A, B, C
3. The student develops and uses strategies to investigate, evaluate and comment on media productions. 5, 9 1, 2, 6, 15 A, B, C

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 Introduction  
2 Semiology: Signs, Culture and Meaning in Ferdinand de Saussure and Charles Peirce Berger (2005), chapter 1
3 Semiology: Vladimir Propp and The Morphology of Fairy Tales Berger (2005), chapter 1
4 Semiology: Roland Barthes and Mythology Barthes (1991), pp. 107-119
5 Rhetorical Analysis: Ethos, Pathos & Logos Berger (1998), chapter 4
6 Psychoanalysis and Media: Freud’s Theory of Personality Berger (2005), chapter 3
7 Psychoanalysis and Media: Collective Unconsciousness and Archetypes Berger (2005), chapter 3
8 Feminist Psychoanalysis: Narrative Cinema  Mulvey (1975)
9 Students’ Presentations   
10 Quantitative Content Analysis Wimmer & Dominick (2000), chapter 6
11 Content Analysis: News Frames Linström & Marais (2012)
12 Critical Discourse Analysis: Discourse, Language and Power van Dijk (1993)
13 Critical Discourse Analysis: News as Discourse van Dijk (1991)
14 Students’ Presentations  
15 Review and Wrap-up for the Final  
16 Final  

Recommended Sources

RECOMMENDED SOURCES
Textbook Berger, A.A. (2005). Media Analysis Techniques. California: Sage.
Additional Resources Barthes, R. (1991). Mythologies. New York: The Noonday Press.

Berger, A.A. (1998). Media Research Techniques. California: Sage 

van Dijk, T. (1991). The Interdisciplinary Study of News as Discourse, in Klaus Bruhn Jensen ve Nicholas W. Jankowski (Ed.), A Handbook of Qualitative Methodologies for Mass Communication Research (s. 108-120). London and New York: Routledge.

van Dijk, T. (1993). Principles of Critical Discourse Analysis. Discourse & Society, 4(2): 249-283.

Linström, M. & Marais, W. (2012). Qualitative News Frame Analysis: A Methodology. Communitas 17: 21-38.

Mulvey, L. (1975). Visual Pleasure and Narrative Cinema. Screen 16(3): 6-18.

Wimmer, R. D. & Dominick, J. R. (2000). Mass Media Research. Boston, USA: Cengage Learning. 

 

Material Sharing

Assessment

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Presentation 1 60
Assignment 1 40
Total 2 100
Contribution of Final Examination to Overall Grade 1 50
Contribution of In-Term Studies to Overall Grade  2 50
Total  3 100

 

COURSE CATEGORY Field Courses

Course’s Contribution to Program

COURSE’S CONTRIBUTION TO PROGRAM OUTCOMES
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Students demonstrate knowledge on market segmentation, are able to follow the trends in consumer behavior, and create effective advertising messages suitable for target audiences          
2 Students design advertisements suitable for both traditional and digital media.          
3 Students gain awareness and knowledge on interdisciplinary subjects that are beneficial both for their professional and intellectual lives.         X
4 Students demonstrate knowledge of the campaign processes in written, audio-visual, electronic, and outdoor advertising media. They plan and manage campaigns in accordance with national and international standards.          
5 Students demonstrate knowledge of the research methods related to the field of advertising and are able to use the obtained data to evaluate results in campaign processes.         X
6 Students create and lead media strategies in the field of advertising.           
7 Students abide by universal values, law and ethical principles.          
8 Students follow the developments in the fields with the awareness of lifelong learning and entrepreneurial approach. They are self-confident in communicating with institutions and persons and suggest solutions to problems independently or as team members.          
9 Students adopt the critical approach in evaluating knowledge and skills related to the field.         X
10 Students demonstrate knowledge and understanding of the concepts and models related to the field.         X

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 11 4 44
Presentation 1 15 15
Assignment 1 15 15
Final examination 1 3 3
Total Work Load     119
Total Work Load / 25 (h)     4.76
ECTS Credit of the Course     5