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Course Code: 
COMM 201
Course Period: 
Autumn
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Prerequisite Courses: 
Course Language: 
English
Course Coordinator: 
Course Objectives: 
This course explains the historical change of mass communication theories and the relationship of this change with economic, political, social, technological and cultural variables. The course, which examines different types of theoretical orientations with its intellectual foundations, embodies the theories with various research types. By comparing different theories the course is designed to understand the relationship of mass media and society on a basis of multi-layer societal formation.
Course Content: 

The emergence of modern society and the way communication is taking place in modern society, the establishment of modern social sciences and the birth of communication sciences as a social science field constitute the starting point of the course. Different theories and approaches parallel with the emerging of communication tools leaning on a political-historical-economic-social background compare the mainstream and critical perspectives.

Course Methodology: 
1: Lecture, 2: Interactive lecture, 6: Case Study, 7: Brainstorming, 9: Demonstration
Course Evaluation Methods: 
A: Testing, B: Oral Exam/ Presentation

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Outcomes

Teaching Methods

Assessment Methods

1.The student understands the historical development of media theories and how they link with historically important social, political and technological events/issues in the field of mass communication

1,3,5

1,2,6

A, B

2.The student develops an understanding of the strengths and limitations of basic theories of mass communication and the ability to apply those theories in research and practice

1,2,3,6

1,2,7

A, B

3.The student comprehends how mass communication theories are accepted throughout society.

1,2,3,5

1,2,6,7

A, B

4.The student discovers that mass communication is often at the centre of how we perceive “truth “and “reality”.

2,3,6

1,2,6,9

A, B

5. The students critically evaluate theories as applied to practical mass communication problems.

1,2,6

1,2,6,7,9

A, B

 
 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

Course Introduction:  lectures outline,  explaining basic concepts and topics

 

2

Science Social science, Communication Sciences and Research

Baran&Davis Chpt. 1

3

Mass Communication and Modern Society: The Emergence of Mass Society, Mass Society and The Fear of the Masses

Baran&Davis Chpt. 2

4

The aproach of Powerful  Media Effects

Baran&Davis Chpt. 3

5

Mass Communication and Propaganda

Baran&Davis Chpt. 4

6

Normative Theories of Mass Communication

Baran&Davis Chpt. 5

7

Limited Effects Paradigm

Baran&Davis Chpt. 6

8

Midterm Exam

 

9

Focus on Functionalism

Baran&Davis Chpt. 7

10

(Active) Audience Research 1

Baran&Davis Chpt. 8

11

Audience Research 2

Baran&Davis Chpt. 8 & Chpt. 10

12

Critical Theories 1: Cultural Studies

Baran&Davis Chpt. 9

13

Critical Theories 2: Political Economy of the Media I

Baran&Davis Chpt. 9

14

Critical Theories 3: Political Economy of the Media II

Baran&Davis Chpt. 9

15

Course Review

Baran&Davis

16

Final Exam

 

 
 

Recommended Sources

RECOMMENDED SOURCES

Textbook

Baran, S. Davis, D. K. (2011). Mass Communication Theory: Foundations, Ferment, and Future, Boston: Wadsworth.

Additional Resources

 

 
 

Material Sharing

MATERIAL SHARING

Documents

 

Assignments

Preparatory readings for discussion

Exams

Midterm, Final Exam

 
 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Midterm

1

80

Readings / Presentation

5

20

Total

 

100

Contribution of Final Examination to Overall Grade

 

50

Contribution of In-Term Studies to Overall Grade

 

50

Totall

 

100

 
 

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

 

1

S/he has theoretical knowledge about the field of public relations

 

 

 

 

x

 

2

S/he knows the research methods and techniques that are related to the field of public relations.

 

x

 

 

 

 

3

S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations.

x

 

 

 

 

 

4

S/he is able to make oral presentations in English about her/his field.

 

x

 

 

 

 

5

S/he has the digital competencies that are required by the field.

x

 

 

 

 

 

6

S/he has the ability of creative thinking that is required by the field of public relations.

x

 

 

 

 

 

7

S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.

 

x

 

 

 

 

8

S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. 

x

 

 

 

 

 

9

S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.

 

 

 

x

 

 

10

S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

 

 

x

 

 

 

 
 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration

14

3

42

Hours for off-the-classroom study (Pre-study, practice)

14

3

42

Preparation for discussion (Oral exam / Presentation)

1

3

3

Mid-terms

5

6

30

Final examination

1

3

3

Total Work Load

 

 

120

Total Work Load / 25 (h)

 

 

4,8

ECTS Credit of the Course

 

 

5