This course introduces the development of cultural studies as an approach to communication studies by focusing on Classical Social Theory and Contemporary Sociological Theory. The emphasis is on the analysis of everyday practices and issues with reference to leading theoreticians to figure out how they shape our understanding of everyday life.
Course Learning Outcomes
|Learning Outcomes||Program Learning Outcomes||Teaching Methods||Assessment Methods|
|1) Associates cultural texts with the popular and the everyday.||3, 7, 9, 10||1, 2, 8, 15||A, C|
|2) Gains an understanding of how culture draws on the fields of History, Economy, Politics, Sociology, Philosophy, Anthropology, and Literary Studies.||3, 7, 9, 10||1, 2, 8, 15||A, C|
|3) Gains knowledge of how cultural practices and meanings are produced, circulated, and exchanged.||3, 7, 9, 10||1, 2, 8, 15||A, C|
|4) Analyses cultural practices, representations, identities, and power and becomes an informed and engaged critical thinker in relation to important contemporary cultural issues.||3, 7, 9, 10||1, 2, 8, 15||A, C|
|1||Introduction to cultural studies: What is culture? What is cultural studies? How do cultural texts and practices convey different kinds of meaning and value?|
|2||Culture in Classical Social Theory (Basic viewpoints of Emile Durkheim and Max Weber)||Alkin, R. C. (2014). Introduction to the Relationship between Modernity and Sociology in Specific to Emile Durkheim and Max Weber’s Studies. European Scientific Journal, 10(5), 1–11.|
Culture in Classical Social Theory (continues) (Basic viewpoints of Karl Marx and Georg Simmel) ); The discussion about Gökdelen within the framework of Marxist infrastructure-superstructure relationship
Mckenzie, L. (2017). The rich, the rich, we’ve got to get rid of the rich. Clinical Psychology Forum, 297, 8–12.
Yücel, T. (2016). Gökdelen. İstanbul: Can Yayınları
|4||Culture in Classical Social Theory (Basic viewpoints of Karl Marx and Georg Simmel) (continues||
Geczy, A., & Karaminas, V. (2015). Fashion’s Double : Representations of Fashion in Painting, Photography and Film. Bloomsbury Academic.
|5||Consumer cultures as a source of pleasure, identity, degradation, social injustice, inequality, and alienation||
Veblen, T. (2007). The Theory of the Leisure Class. OUP Oxford, Chapter 4: Conspicious Consumption
To comprehend the “Diderot Effect”:
Denis D. (1769) Regrets on parting with my old dressing gown,
Why new things make us sad - BBC REEL, https://www.youtube.com/watch?v=hUNxBSiV4ZY
|6||Consumer cultures as a source of pleasure, identity, degradation, social injustice, inequality, and alienation (continues); The discussion about Kumru ile Kumru within the framework of the consumption ideology||
Alderson, A. S., & Katz-Gerro, T. (2016). Compared to Whom? Inequality, Social Comparison, and Happiness in the United States. Social Forces, 95(1), 25. https://doi-org.lproxy.yeditepe.edu.tr/10.1093/sf/sow042
Yücel, T. (2016). Kumru ile Kumru, İstanbul: Can Yayınları
|7||Contemporary Sociological Theory: The Frankfurt School theoreticians with a closer look at Theodor Adorno and Walter Benjamin|
|9||Contemporary Sociological Theory: The Frankfurt School theoreticians with a closer look at Theodor Adorno and Walter Benjamin (continues)||Murray, M. (2005). Nothing happening: Warhol and the negative dialectics of subversion. European Journal of American Culture, 24(1), 61–83. https://doi-org.lproxy.yeditepe.edu.tr/10.1386/ejac.24.1.61/1|
|10||Contemporary Sociological Theory (continues): Michel Foucault and his understanding of power||
What is Foucault's Panopticon? An Introduction to a Revolutionary Theory, https://www.youtube.com/watch?v=uFbywfzu-jI
Aux origines du panoptique/Décryptage (with English translation), https://www.youtube.com/watch?v=gUoomlneIkw
Contemporary Sociological Theory (continues): Erving Goffman and The Presentation of Self in Everyday Life and Michel de Certau-Recaliming the Everyday
Everyday life: Details that make up everyday experiences (Fashion, eating, shopping, waste, laughter, selfies, etc.)
Sheringham, M. (2006). Everyday Life : Theories and Practices From Surrealism to the Present. OUP Oxford.
Derek, C. M. (2020) Selfie consumerism in a narcissistic age, Consumption Markets & Culture, 23:1, 21-43, DOI: 10.1080/10253866.2018.1467318
|12||Contemporary Sociological Theory (continues): From modernity to post-modernity? A closer look at François Lyotard ve Jean Baudrillard||Powell, J. L. (2012). Baudrillard and Postmodernism. Nova Science Publishers, Inc.,|
|13||Contemporary Sociological Theory (continues): From modernity to post-modernity? A closer look at François Lyotard ve Jean Baudrillard (continues)|
Digital culture: The impact of digital technology on our social cultural lives; How this technology challenges our more traditional notions of identity and self, the body, relationships, privacy, and friendship
Leong, B. (2019). Facial recognition and the future of privacy: I always feel like ... somebody’s watching me. Bulletin of the Atomic Scientists, 75(3), 109.
Kominers, S. D. (2020). Fake AI People Won’t Fix Online Dating. Bloomberg Opinion, N.PAG.
Silverman, J. (2017). Privacy under Surveillance Capitalism. Social Research, 84(1), 147–164.
Trop, J. (2019). The Spy inside Your Car. Fortune International (Europe), 179(2), N.PAG.
Williams, P. J. (2019). AI’s Persona Problem. Nation, 309(2), 10–11.
Digital culture (continues) &
Final discussion about the term: Can we see the other side of the coin now?
|iHuman, a documentary about AI, social control, and power, Norwegian Film Institute, 2017.|
|Contribution of Final Examination to Overall Grade||60|
|Contribution of In-Term Studies to Overall Grade||40|
|COURSE CATEGORY||Fundamental Courses|
Course’s Contribution to Program
|COURSE CONTRIBUTION TO PROGRAM|
|No||Program Learning Outcomes||Contribution|
|1||Students demonstrate knowledge on market segmentation, are able to follow the trends in consumer behavior, and create effective advertising messages suitable for target audiences|
|2||Students design advertisements suitable for both traditional and digital media.|
|3||Students gain awareness and knowledge on interdisciplinary subjects that are beneficial both for their professional and intellectual lives.||X|
|4||Students demonstrate knowledge of the campaign processes in written, audio-visual, electronic, and outdoor advertising media. They plan and manage campaigns in accordance with national and international standards.|
|5||Students demonstrate knowledge of the research methods related to the field of advertising and are able to use the obtained data to evaluate results in campaign processes.|
|6||Students create and lead media strategies in the field of advertising.|
|7||Students abide by universal values, law and ethical principles.||X|
|8||Students follow the developments in the fields with the awareness of lifelong learning and entrepreneurial approach. They are self-confident in communicating with institutions and persons and suggest solutions to problems independently or as team members.|
|9||Students adopt the critical approach in evaluating knowledge and skills related to the field.||X|
|10||Students demonstrate knowledge and understanding of the concepts and models related to the field.||X|
|ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION|
|Hours for off-the-classroom study (Pre-study, practice)||14||4||56|
|Total Work Load||124|
|Total Work Load / 25 (h)||4,96|
|ECTS Credit of the Course||5|