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Course Code: 
PRP 311
Course Type: 
Elective
P: 
2
Lab: 
2
Credits: 
3
ECTS: 
15
Course Language: 
English
Courses given by: 
Course Objectives: 
This course aims at bringing students from different departments of school of communication in order to deliver collaborative projects.
Course Content: 

This course is designed to integrate designing, producing, advertising, promoting and news making processes via group projects. Students will have the opportunity to do fieldworks on selected topics and/or campaigns.

Course Methodology: 
1: Lecture, 2: Interactive Lecture, 3: Special Support / Structural Examples; 9- Demonstration 12: Groupwork
Course Evaluation Methods: 
A-Testing, B-Oral Exam / Presentation, C-Homework

Vertical Tabs

Course Learning Outcomes

 

Learning Outcomes  Program Learning Outcomes Teaching Methods  Assessment Methods 
1) Understands the problems and issues related to do fieldwork. 1,2,4,5 1,2 A,C
2) Becomes familiar with production processes. 1,2,4,5 1,2,3,9 A,B,C
3) Gains experience with the stages and elements of pre-production, production and post-post production processes.   1,2,4,5 2,3,12 A,B,C
4) Designs and executes communication projects. 1,2,4,5 2,3,9,12 A
5) Formulates communication plans through input from stakeholders. 1,2,4,5 1,2,3 A,C
6) Employs effective strategies of communicating with the media 1,2,4,5 3,9,12 A,B,C

Course Flow

 

COURSE CONTENT
Week Topics Study Materials
1 Course policy and requirements. Introduction.   
2 Forming work teams, topic selection  
3 Division of labour & Designing Projects  
4 Draft scripts  
5 Pre-production, planning  
6 Finalized scripts  
7 Team meetings, draft written report, individual task reports  
8 Midterm Exam: Presentation of designed project   
9 Execution of designed project  
10 Shootings, PR & Advertising of the project  
11 Shootings, PR & Advertising of the project  
12 Visual Design for Blogs, Video-logs, websites & Editing of the projects  
13 Post-production, Advertising, PR campaigns  
14 News on blogs, video-logs & digital platforms designed for the course  
15 Overall review and evaluation  
16 Teams’ Projects Exhibition  

Material Sharing

 

MATERIAL SHARING
Documents www.coadsys.yeditepe.edu.tr
Assignments www.coadsys.yeditepe.edu.tr
Exams  

Assessment

 

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 50
Quizzes 1 50
Assignment   100
Total   50
Contribution of Final Examination to Overall Grade   50
Contribution of In-Term Studies to Overall Grade   100
Total   100

Course’s Contribution to Program

 

COURSE CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1 S/he has theoretical knowledge about the field of public relations   X      
2 S/he knows the research methods and techniques that are related to the field of public relations.        X  
3 S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations.     x    
4 S/he is able to make oral presentations in English about her/his field.        X  
5 S/he has the digital competencies that are required by the field.        X  
6 S/he has the ability of creative thinking that is required by the field of public relations.       x  
7 S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.        x  
8 S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.         x
9 S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.          x
10 S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.        x  

ECTS

 

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration  14 4 56
Hours for off-the-classroom study (Pre-study, practice) 14 10 140
Mid-terms 1 4 4
Presentation  4 10 40
Homework 6 20 120
Final examination 1 20 20
Total Work Load     380
Total Work Load / 25 (h)     15,2
ECTS Credit of the Course     15