Course Language:
English
Courses given by:
Course Objectives:
This course aims at bringing students from different departments of school of communication in order to deliver collaborative projects.
Course Content:
This course is designed to integrate designing, producing, advertising, promoting and news making processes via group projects. Students will have the opportunity to do fieldworks on selected topics and/or campaigns.
Course Methodology:
1: Lecture, 2: Interactive Lecture, 3: Special Support / Structural Examples; 9- Demonstration 12: Groupwork
Course Evaluation Methods:
A-Testing, B-Oral Exam / Presentation, C-Homework
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Program Learning Outcomes | Teaching Methods | Assessment Methods |
| 1) Understands the problems and issues related to do fieldwork. | 1,2,4,5 | 1,2 | A,C |
| 2) Becomes familiar with production processes. | 1,2,4,5 | 1,2,3,9 | A,B,C |
| 3) Gains experience with the stages and elements of pre-production, production and post-post production processes. | 1,2,4,5 | 2,3,12 | A,B,C |
| 4) Designs and executes communication projects. | 1,2,4,5 | 2,3,9,12 | A |
| 5) Formulates communication plans through input from stakeholders. | 1,2,4,5 | 1,2,3 | A,C |
| 6) Employs effective strategies of communicating with the media | 1,2,4,5 | 3,9,12 | A,B,C |
Course Flow
| COURSE CONTENT | ||
| Week | Topics | Study Materials |
| 1 | Course policy and requirements. Introduction. | |
| 2 | Forming work teams, topic selection | |
| 3 | Division of labour & Designing Projects | |
| 4 | Draft scripts | |
| 5 | Pre-production, planning | |
| 6 | Finalized scripts | |
| 7 | Team meetings, draft written report, individual task reports | |
| 8 | Midterm Exam: Presentation of designed project | |
| 9 | Execution of designed project | |
| 10 | Shootings, PR & Advertising of the project | |
| 11 | Shootings, PR & Advertising of the project | |
| 12 | Visual Design for Blogs, Video-logs, websites & Editing of the projects | |
| 13 | Post-production, Advertising, PR campaigns | |
| 14 | News on blogs, video-logs & digital platforms designed for the course | |
| 15 | Overall review and evaluation | |
| 16 | Teams’ Projects Exhibition | |
Material Sharing
| MATERIAL SHARING | |
| Documents | www.coadsys.yeditepe.edu.tr |
| Assignments | www.coadsys.yeditepe.edu.tr |
| Exams | |
Assessment
| ASSESSMENT | ||
| IN-TERM STUDIES | NUMBER | PERCENTAGE |
| Mid-terms | 1 | 50 |
| Quizzes | 1 | 50 |
| Assignment | 100 | |
| Total | 50 | |
| Contribution of Final Examination to Overall Grade | 50 | |
| Contribution of In-Term Studies to Overall Grade | 100 | |
| Total | 100 | |
Course’s Contribution to Program
| COURSE CONTRIBUTION TO PROGRAM | ||||||
| No | Program Learning Outcomes | Contribution | ||||
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | S/he has theoretical knowledge about the field of public relations | X | ||||
| 2 | S/he knows the research methods and techniques that are related to the field of public relations. | X | ||||
| 3 | S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations. | x | ||||
| 4 | S/he is able to make oral presentations in English about her/his field. | X | ||||
| 5 | S/he has the digital competencies that are required by the field. | X | ||||
| 6 | S/he has the ability of creative thinking that is required by the field of public relations. | x | ||||
| 7 | S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice. | x | ||||
| 8 | S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. | x | ||||
| 9 | S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective. | x | ||||
| 10 | S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules. | x | ||||
ECTS
| ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION | |||
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration | 14 | 4 | 56 |
| Hours for off-the-classroom study (Pre-study, practice) | 14 | 5 | 70 |
| Midterms | 1 | 4 | 4 |
| Presentation | 4 | 10 | 40 |
| Homework | 6 | 10 | 60 |
| Final examination | 1 | 20 | 20 |
| Total Workload | 250 | ||
| Total Workload / 25 (h) | 10 | ||
| ECTS Credit of the Course | 10 | ||
None