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Course Code: 
PRP 471
Course Type: 
Elective
P: 
2
Lab: 
2
Credits: 
3
ECTS: 
5
Course Language: 
English
Course Objectives: 
The aim of this course is to develop communication strategies, to create and implement corporate identity, to develop and implement digital communication projects, to make applications in campaign and event management.
Course Content: 

Students will be able to design and implement public relations projects

Course Methodology: 
1: Lecture, 2: Interactive Lecture, 3: Special Support/Structural Examples
Course Evaluation Methods: 
A: Testing, B: Oral Exam /presentation

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

1)Develops effective communication strategies

1,2,3,4,5,6,7,8,9,10

1,2,3

A, B

2) Have an overview of the main principles of corporate identity and have an application-oriented knowledge

 

1,2,3,4,5,6,7,8,9,10

1,2,3

A, B

3) Use effective communication skills with media in campaign and event management.

 

1,2,3,4,5,6,7,8,9,10

1,2,3

A, B

4) Design and implement communication projects

 

1,2,3,4,5,6,7,8,9,10

1,2,3

A, B

 
 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

Introduction

 

2

Establishment of working groups and selection of working subjects

 

 

3

Designing of projects and work sharing

 

 

4

Research

 

5

Research

 

6

Determination of project objectives

 

7

Midterm Presentation

 

8

Establishing the corporate identity

 

9

Planning campaign and event management

 

10

Digital and traditional media management

 

11

Project evaluation methods

 

12

Project evaluation presentations

 

13

Project evaluation presentations

 

14

Project evaluation presentations

 

15

Project evaluation presentations

 

16

Final

 

 
 

Recommended Sources

RECOMMENDED SOURCES
Textbook  
Additional Resources  

 

 

Material Sharing

MATERIAL SHARING

Documents

www.coadsys.yeditepe.edu.tr

Assignments

www.coadsys.yeditepe.edu.tr

Exams

 

 
 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-terms Presentation

1

80

Attendance and Participation

1

20

Total

 

 100

Contrıbutıon Of Fınal Examınatıon To Overall Grade

 

  50

Contrıbutıon Of In-Term Studıes To Overall Grade

 

  50

Total

 

 100

 
 

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

 

1

S/he has theoretical knowledge about the field of public relations

 

x

 

 

 

 

2

S/he knows the research methods and techniques that are related to the field of public relations.

 

 

 

 

x

 

3

S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations.

 

x

 

 

 

 

4

S/he is able to make oral presentations in English about her/his field.

 

 

 

x

 

 

5

S/he has the digital competencies that are required by the field.

 

 

 

 

x

 

6

S/he has the ability of creative thinking that is required by the field of public relations.

 

 

x

 

 

 

7

S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.

 

 

 

 

x

 

8

S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. 

 

 

 

 

x

 

9

S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.

 

x

 

 

 

 

10

S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

 

 

x

 

 

 

 
 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration

14

3

42

Hours for off-the-classroom study (Pre-study, practice)

14

5

70

Mid-terms

1

5

5

Final examination

1

5

5

Total Work Load

 

 

122

Total Work Load / 25 (h)

 

 

4,88

ECTS Credit of the Course

 

 

5