Students will be able to design and implement public relations projects
Vertical Tabs
Course Learning Outcomes
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Learning Outcomes |
Program Learning Outcomes |
Teaching Methods |
Assessment Methods |
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1)Develops effective communication strategies |
1,2,3,4,5,6,7,8,9,10 |
1,2,3 |
A, B |
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2) Have an overview of the main principles of corporate identity and have an application-oriented knowledge
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1,2,3,4,5,6,7,8,9,10 |
1,2,3 |
A, B |
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3) Use effective communication skills with media in campaign and event management.
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1,2,3,4,5,6,7,8,9,10 |
1,2,3 |
A, B |
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4) Design and implement communication projects
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1,2,3,4,5,6,7,8,9,10 |
1,2,3 |
A, B |
Course Flow
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COURSE CONTENT |
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Week |
Topics |
Study Materials |
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1 |
Introduction |
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2 |
Establishment of working groups and selection of working subjects
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3 |
Designing of projects and work sharing
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4 |
Research |
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5 |
Research |
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6 |
Determination of project objectives |
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7 |
Midterm Presentation |
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8 |
Establishing the corporate identity |
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9 |
Planning campaign and event management |
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10 |
Digital and traditional media management |
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11 |
Project evaluation methods |
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12 |
Project evaluation presentations |
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13 |
Project evaluation presentations |
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14 |
Project evaluation presentations |
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15 |
Project evaluation presentations |
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16 |
Final |
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Recommended Sources
| RECOMMENDED SOURCES | |
| Textbook | |
| Additional Resources | |
Material Sharing
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MATERIAL SHARING |
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Documents |
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Assignments |
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Exams |
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Assessment
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ASSESSMENT |
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IN-TERM STUDIES |
NUMBER |
PERCENTAGE |
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Mid-terms Presentation |
1 |
80 |
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Attendance and Participation |
1 |
20 |
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Total |
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100 |
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Contrıbutıon Of Fınal Examınatıon To Overall Grade |
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50 |
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Contrıbutıon Of In-Term Studıes To Overall Grade |
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50 |
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Total |
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100 |
Course’s Contribution to Program
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COURSE'S CONTRIBUTION TO PROGRAM |
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No |
Program Learning Outcomes |
Contribution |
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1 |
2 |
3 |
4 |
5 |
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1 |
S/he has theoretical knowledge about the field of public relations |
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x |
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2 |
S/he knows the research methods and techniques that are related to the field of public relations. |
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x |
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3 |
S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations. |
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x |
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4 |
S/he is able to make oral presentations in English about her/his field. |
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x |
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5 |
S/he has the digital competencies that are required by the field. |
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x |
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6 |
S/he has the ability of creative thinking that is required by the field of public relations. |
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x |
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7 |
S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice. |
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x |
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8 |
S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. |
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x |
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9 |
S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective. |
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x |
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10 |
S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules. |
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x |
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ECTS
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ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION |
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Activities |
Quantity |
Duration |
Total |
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Course Duration |
14 |
3 |
42 |
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Hours for off-the-classroom study (Pre-study, practice) |
14 |
5 |
70 |
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Mid-terms |
1 |
5 |
5 |
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Final examination |
1 |
5 |
5 |
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Total Work Load |
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122 |
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Total Work Load / 25 (h) |
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4,88 |
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ECTS Credit of the Course |
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5 |