History of Public Relations

Course Code:

PRP 425

Course Type:

Elective

P:

3

Lab:

0

Credits:

3

ECTS:

5

Course Language:

English

Course Objectives:

The aim of this advanced elective course is to look at the historical roots of Public Relations in Turkey and in various countries in the World.

Course Content:

Conceptualizing PR for an historical approach, PR History in Turkey, USA and European countries

Course Methodology:

1: Lecture, 2: Interactive Lecture, 3: Special Support / Structural Examples 12: Group Work

Course Evaluation Methods:

A: Testing, C: Homework

Vertical Tabs

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
1) Differentiate the meaning of PR and propaganda	1,2,3,4,7,8,9,10	1,2	A,C
2) Summarize the history of modern PR in Turkey	1,2,3,4,7,8,9,10	1,2,12	A,C
3) Compare and contrast PR histories in various countries	1,2,3,4,7,8,9,10	1,3	A,C
4) Select and use appropriate research techniques for a historical research	1,2,3,4,7,8,9,10	1	A,C
5) Criticise mainstrean PR History approach	1,2,3,4,7,8,9,10	1,2,3	A,C

COURSE CONTENT
Week	Topics	Study Materials
1	Introduction
2	Ancient roots of PR: Ancient Egypt, Babylonnians, Summerians
3	Public Relations as a 20. Century phenomenon
4	Mainstream History of PR- Grunig and Hunt’s Four Models of PR
5	War, propaganda&PR, PR History in England
6	PR History in France; PR History in Germany, R History in Italy; PR History in Spain
7	Midterm Presentation
8	History of modern PR in Turkey: Developmental stages: Single party phase
9	History of modern PR in Turkey: Developmental stages: Multi party phase
10	Emergence period
11	Developmental period: Liberal economy phase
12	Developmental period: International competition phase
13	Developmental period: Integration phase
14	Milestones in the Professionalization, ICCO, IPRA; IPR
15	Review and Wrap-up for the Final
16	Final Presentation

RECOMMENDED SOURCES
Textbook	Articles presented in the PR History Conference, at Bournemouth
Additional Resources	Course notes provided by the instructor

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-term	1	50
Homework	1	30
Attendance and Participation	1	20
Total		100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE		50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE		50
Total		100

COURSE'S CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	S/he has theoretical knowledge about the field of public relations			x
2	S/he knows the research methods and techniques that are related to the field of public relations.			x
3	S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations.			x
4	S/he is able to make oral presentations in English about her/his field.
5	S/he has the digital competencies that are required by the field.
6	S/he has the ability of creative thinking that is required by the field of public relations.		x
7	S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.
8	S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.
9	S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.
10	S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.			x

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	10	5	50
Mid-terms	1	6	6
Homework	1	15	15
Final examination	1	6	6
Total Work Load			119
Total Work Load / 25 (h)			4,76
ECTS Credit of the Course			5

None