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Course Code: 
PRP 425
Course Type: 
Elective
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Course Language: 
English
Course Objectives: 
The aim of this advanced elective course is to look at the historical roots of Public Relations in Turkey and in various countries in the World.
Course Content: 

Conceptualizing PR for an historical approach, PR History in Turkey, USA and   European countries

Course Methodology: 
1: Lecture, 2: Interactive Lecture, 3: Special Support / Structural Examples 12: Group Work
Course Evaluation Methods: 
A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

1) Differentiate the meaning of PR and propaganda

1,2,3,4,7,8,9,10

1,2

A,C

2) Summarize the history of modern PR in Turkey

1,2,3,4,7,8,9,10

1,2,12

A,C

3) Compare and contrast PR histories in various countries

1,2,3,4,7,8,9,10

1,3

A,C

4) Select and use appropriate research techniques for a historical research

1,2,3,4,7,8,9,10

1

A,C

5) Criticise mainstrean PR History approach

1,2,3,4,7,8,9,10

1,2,3

A,C

 
 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

Introduction

 

2

Ancient roots of PR: Ancient Egypt, Babylonnians, Summerians

 

3

Public Relations as a 20. Century phenomenon

 

4

Mainstream History of PR- Grunig and Hunt’s Four Models of PR

 

5

War, propaganda&PR, PR History in England

 

6

PR History in France; PR History in Germany, R History in Italy; PR History in Spain

 

7

Midterm Presentation

 

8

History of modern PR in Turkey: Developmental stages: Single party phase

 

9

History of modern PR in Turkey: Developmental stages: Multi party phase

 

10

Emergence period

 

11

Developmental period: Liberal economy phase

 

12

Developmental period: International competition phase

 

13

Developmental period: Integration phase

 

14

Milestones in the Professionalization, ICCO, IPRA; IPR

 

15 

Review and Wrap-up for the Final

 

16

Final Presentation

 

 
 

Recommended Sources

RECOMMENDED SOURCES

Textbook

Articles presented in the PR History Conference, at Bournemouth

Additional Resources

Course notes provided by the instructor

 
 

Material Sharing

MATERIAL SHARING

Documents

www.coadsys.yeditepe.edu.tr

Assignments

www.coadsys.yeditepe.edu.tr

Exams

 

 
 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-term

1

50

Homework

1

30

Attendance and Participation

1

20

Total

 

100

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE

 

50

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

 

50

Total

 

100

 
 

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

 

1

S/he has theoretical knowledge about the field of public relations

 

 

x

 

 

 

2

S/he knows the research methods and techniques that are related to the field of public relations.

 

 

x

 

 

 

3

S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations.

 

 

x

 

 

 

4

S/he is able to make oral presentations in English about her/his field.

 

 

 

 

 

 

5

S/he has the digital competencies that are required by the field.

 

 

 

 

 

 

6

S/he has the ability of creative thinking that is required by the field of public relations.

 

x

 

 

 

 

7

S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.

 

 

 

 

 

 

8

S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. 

 

 

 

 

 

 

9

S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.

 

 

 

 

 

 

10

S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

 

 

x

 

 

 

 
 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration

14

3

42

Hours for off-the-classroom study (Pre-study, practice)

10

5

50

Mid-terms

1

6

6

Homework

1

15

15

Final examination

1

6

6

Total Work Load

 

 

119

Total Work Load / 25 (h)

 

 

4,76

ECTS Credit of the Course

 

 

5