PR & Advertising in The Movies

Course Code:

PRP 382

Course Type:

Elective

P:

3

Lab:

0

Credits:

3

ECTS:

5

Course Language:

English

Course Objectives:

The aim of this elective course is to scrutinize the professionalization processes of both Public Relations and advertising and within the frame of cinema to comment on and criticize various depictions of these communication professions.

Course Content:

Watching the movies related with PR and advertising and commenting on the depiction of the professions.

Course Methodology:

1: Lecture, 2: Interactive Lecture, 3: Special Support / Structural Examples

Course Evaluation Methods:

A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
1)Comment on the professionalization process of PR	1,2,3,4,5,6,7,8,9,10	1,2,3	A, C
2)Comment on the professionalization process of advertising	1,2,3,4,5,6,7,8,9,10	1,2,3	A, C
3)Question Professional ethics in communication business	1,2,3,4,5,6,7,8,9,10	1,2,3	A, C
4) Criticize various perspectives towards PR and advertising	1,2,3,4,5,6,7,8,9,10	1,2,3	A, C

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	Introduction : Professionalization process; depiction of a profession in the movies
2	Presenting the selected movies
3	Movie-discussion
4	Movie-discussion
5	Movie-discussion
6	Movie-discussion
7	Midterm Presantation
8	Movie-discussion
9	Movie-discussion
10	Movie-discussion
11	Movie-discussion
12	Movie-discussion
13	Movie-discussion
14	Movie-discussion
15	Movie-discussion
16	Final Presantation

Recommended Sources

RECOMMENDED SOURCES
Textbook	Personal notes
Additional Resources	Films and/or film links

Material Sharing

MATERIAL SHARING
Documents	www.coadsys.yeditepe.edu.tr
Assignments	www.coadsys.yeditepe.edu.tr
Exams

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Assignments	2	80
Attendance and Participation	1	20
Total		100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE		50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE		50
Total		100

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	S/he has theoretical knowledge about the field of public relations				X
2	S/he knows the research methods and techniques that are related to the field of public relations.				X
3	S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations.			X
4	S/he is able to make oral presentations in English about her/his field.		X
5	S/he has the digital competencies that are required by the field.				X
6	S/he has the ability of creative thinking that is required by the field of public relations.			X
7	S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.					X
8	S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.				X
9	S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.				X
10	S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.				X

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	4	56
Mid-term	0	0	0
Homework	2	10	20
Assignment	1	8	8
Final examination			126
Total Work Load			5,04
Total Work Load / 25 (h)			5

None

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