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Course Code: 
PRP 382
Course Type: 
Elective
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Course Language: 
English
Course Objectives: 
The aim of this elective course is to scrutinize the professionalization processes of both Public Relations and advertising and within the frame of cinema to comment on and criticize various depictions of these communication professions.
Course Content: 

Watching the movies related with PR and advertising and commenting on the depiction of the professions.

Course Methodology: 
1: Lecture, 2: Interactive Lecture, 3: Special Support / Structural Examples
Course Evaluation Methods: 
A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

1)Comment on the professionalization process of PR

1,2,3,4,5,6,7,8,9,10

1,2,3

A, C

2)Comment on the professionalization process of advertising

1,2,3,4,5,6,7,8,9,10

1,2,3

A, C

3)Question Professional ethics in communication business

1,2,3,4,5,6,7,8,9,10

1,2,3

A, C

4) Criticize various perspectives towards PR and advertising

1,2,3,4,5,6,7,8,9,10

1,2,3

A, C

 
 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

Introduction : Professionalization process; depiction of a profession in the movies

 

2

Presenting the selected movies

 

3

Movie-discussion

 

4

Movie-discussion

 

5

Movie-discussion

 

6

Movie-discussion

 

7

Midterm Presantation

 

8

Movie-discussion

 

9

Movie-discussion

 

10

Movie-discussion

 

11

Movie-discussion

 

12

Movie-discussion

 

13

Movie-discussion

 

14

Movie-discussion

 

15

Movie-discussion

 

16

Final Presantation

 

 
 

Recommended Sources

RECOMMENDED SOURCES

Textbook

Personal notes

Additional Resources

Films and/or film links

 
 

Material Sharing

MATERIAL SHARING

Documents

www.coadsys.yeditepe.edu.tr

Assignments

www.coadsys.yeditepe.edu.tr

Exams

 

 
 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Assignments

2

80

Attendance and Participation

1

20

Total

 

100

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE

 

50

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

 

50

Total

 

100

 
 

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

1

S/he has theoretical knowledge about the field of public relations

 

 

 

X

 

2

S/he knows the research methods and techniques that are related to the field of public relations.

 

 

 

X

 

3

S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations.

 

 

X

 

 

4

S/he is able to make oral presentations in English about her/his field.

 

X

 

 

 

5

S/he has the digital competencies that are required by the field.

 

 

 

X

 

6

S/he has the ability of creative thinking that is required by the field of public relations.

 

 

X

 

 

7

S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.

 

 

 

 

X

8

S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. 

 

 

 

X

 

9

S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.

 

 

 

X

 

10

S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

 

 

 

X

 

 
 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration

14

3

42

Hours for off-the-classroom study (Pre-study, practice)

14

4

56

Mid-term

0

0

0

Homework

2

10

20

Assignment

1

8

8

Final examination

 

 

126

Total Work Load

 

 

5,04

Total Work Load / 25 (h)

 

 

5