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  • English
Course Code: 
PRP 352
Course Type: 
Elective
P: 
2
Lab: 
2
Credits: 
3
ECTS: 
5
Course Objectives: 
It aims to prepare students to the professional life through advertising campaigns developed together in the classroom. It also introduces a basic understanding of advertising to students with public relations background.
Course Content: 

After introducing students to the theoretical background, it discusses and analyzes different existing advertisements. It also creates a simulation of agency while student prepare their campaigns.  

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study
Course Evaluation Methods: 
A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Outcomes Teaching Methods Assessment Methods
  1. Learns the basic theories of advertising.
1,2,3,4 1 C
  1. Develops brainstorming skills.
5,6,7,8 2,3,9 A
  1. Learns how to advertise.
1,2,3,4,5 1,3,12 C
  1. Gets prepared to work in a multinational advertising agency.
5,6,7,8,9 1,9,12 C
  1. Know how to make convincing presentations
1,2,3,4,5,6,7 1,9,12 C

 

 

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 What is and what is not advertising?  
2 The brand building  
3 Different tools in advertising  
4 Different elements in advertising  
5 The U.S.P.  
6 Emotional advertising  
7 The advertising agency  
8 Midterm  
9 The campaign (1): The Creative Brief  
10 The campaign (2): Alternative tools  
11 The campaign (3): The print advertisement, the headline and the body copy  
12 The campaign (4): The outdoor advertisement  
13 The campaign: (5): The television and the radio  
14 How to make a convincing presentation?  
15 General review  
16 Final  

 

 

Recommended Sources

RECOMMENDED SOURCES
Textbook  
Additional Resources Existing advertising campaigns

 

 

Material Sharing

MATERIAL SHARING
Documents  
Assignments  
Exams  

 

 

Assessment

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 30
Quizzes 2 10
Assignment 1 20
Homework 1 40
Total   100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE   40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE   60
Total   100

 

 

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5  
1 She/he has theoretical knowledge about the field of public relations       x    
2 She/he knows the research methods and technics that are related to the field of public relations.       x    
3 She/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations.       x    
4 She/he is able to make oral presentations in English about her/his field.   x        
5 She/has the digital competencies that are required by the field.       x    
6 She/has the ability of creative thinking that are required by the field of public relations.       x    
7 She/he has the abilities of research, planning, implementation, measurement and assessments that are necessary for a successful public relations practice.       x    
8 She/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.      x      
9 She/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.     x      
10 She/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.            

 

 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration 15 3 45
Hours for off-the-classroom study (Pre-study, practice) 15 3 45
Mid-terms 1 5 5
Quizzes 2 2 4
Homework 0 0 0
Assignment 1 6 6
Final examination 1 10 10
Total Work Load     115
Total Work Load / 25 (h)     4,6
ECTS Credit of the Course     5