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Course Code: 
PRP 352
Course Type: 
Elective
P: 
2
Lab: 
2
Credits: 
3
ECTS: 
5
Courses given by: 
Course Objectives: 
It aims to prepare students to the professional life through advertising campaigns developed together in the classroom. It also introduces a basic understanding of advertising to students with public relations background.
Course Content: 

After introducing students to the theoretical background, it discusses and analyzes different existing advertisements. It also creates a simulation of agency while student prepare their campaigns.  

Course Methodology: 
1: Lecture, 2: Interactive Lecture, 6:Case Study, 9:Demonstration, 10:Simulation
Course Evaluation Methods: 
A:Testing, B:Oral Exam/Presentation, C:Homework, E:Project/Design

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Outcomes

Teaching Methods

Assessment Methods

1)Learns the basic theories of advertising.

1,2,9,10

1,2,6,9,10

A,B,C,E

2)Develops brainstorming skills.

2,3,6,7,9

1,2,6,9,10

A,B,C,E

3) Improves advertising knowledge with different informations.

1,2,3,4,5,6,7,8,9,10

1,2,6,9,10

A,B,C,E

4) Gains the ability to work in multinational advertising agencies

1,2,3,4,5,10

1,2,6,9,10

A,B,C,E

5) Learn persuasive advertisement presentation methods.

1,2,7,8,9

1,2,6,9,10

A,B,C,E

 
 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

What is and what is not advertising?

 

2

The brand building

 

3

Different tools in advertising

 

4

Different elements in advertising

 

5

The U.S.P.

 

6

Emotional advertising

 

7

The advertising agency

 

8

Midterm

 

9

The campaign (1): The Creative Brief

 

10

The campaign (2): Alternative tools

 

11

The campaign (3): The print advertisement, the headline and the body copy

 

12

The campaign (4): The outdoor advertisement

 

13

The campaign: (5): The television and the radio

 

14

How to make a convincing presentation?

 

15

General review

 

16

Final

 

 
 

Recommended Sources

RECOMMENDED SOURCES
Textbook  
Additional Resources Existing advertising campaigns

 

 

Material Sharing

MATERIAL SHARING
Documents  
Assignments  
Exams  

 

 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Midterm

1

60

Homework

1

40

Totall

 2

100

Contribution of Final Examination to Overall Grade

 1

60

Contribution of In-Term Studies to Overall Grade

 1

40

Totall

 2

100

 
 

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

 

1

S/he has theoretical knowledge about the field of public relations

 

 

 

 

x

 

2

S/he knows the research methods and techniques that are related to the field of public relations.

 

 

 

 

x

 

3

S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations.

 

 

 

x

 

 

4

S/he is able to make oral presentations in English about her/his field.

 

 

 

 

x

 

5

S/he has the digital competencies that are required by the field.

 

 

 

 

x

 

6

S/he has the ability of creative thinking that is required by the field of public relations.

 

 

 

 

x

 

7

S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.

 

 

 

 

x

 

8

S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. 

 

 

 

 

x

 

9

S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.

 

 

 

 

x

 

10

S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

 

 

 

 

x

 

 
 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration

14

3

42

Hours for off-the-classroom study

14

5

70

Mid-terms

1

3

3

Homework

1

10

10

Final examination

1

3

3

Total Work Load

 

 

128

Total Work Load / 25 (h)

 

 

5,12

ECTS Credit of the Course

 

 

5