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Course Code: 
PRP 322
Course Type: 
Elective
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Course Language: 
English
Courses given by: 
Course Objectives: 
The aim of this course to explain media, culture, communication, and visual anthropology relations in terms of thick description technique for PR students, to gain ability to interpret media and visual anthropology theories with the films, documentaries, photographies and case studies, and to provide them using thick description over the visual texts.
Course Content: 

What is Anthropology? What is media? What is Anthropology of Media? What is culture? What is Communication? What is the common link between all these concepts?

Course Methodology: 
1:Lecture, 2:Interactive Lecture, 6:Case Study, 7:Brainstorming 15:Assignment
Course Evaluation Methods: 
A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Outcomes

Teaching Methods

Assessment Methods

1) To gain aspect of anthropology and holistic approach over the concepts of media, culture, and communication

1,5,9,10

1,2,6,7

A, C

2) To interpret class, identity, gender and power relations via theories of media and visual anthropology

1,5,9,10

1,2,6,7

A, C

3) To investigate new media, social media, internet, and digital culture in terms of Ethnography

1,5,9,10

1,2,6,7,15

A, C

4) To question the media in the context of public relations

1,5,9,10

1,2,6,7,15

A, C

 
 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

Introduction- What is Anthropology? What is Media Anthropology?

 

2

Concepts of Media Anthropology

 

3

Anthropology and Mass Media

 

4

Technology, Media and Culture

 

5

Visual Anthropology

 

6

Photography and Thick Description

 

7

Ethnographic Film

 

8

Midterm

 

9

Internet and Ethnographic Approach

 

10

Everyday Life and Media

 

11

Culture, Ideology, and Hegemony/Power

 

12

Readings Post Modern Theories in Media

 

13

Multiculturalism and Media

 

14

Student Presentations

 

15

Student Presentations

 

16

Final

 

 
 

Recommended Sources

RECOMMENDED SOURCES

Textbook

Askew,K. & Wilk, R. R. (ed.). (2002). The Anthropology of Media. UK. Blackwell Publishers.

Additional Resources

Hockings, P. (ed.). (2003). Principles of Visual Antropology. Berlin, New York, Mounton de Gruyter.

 

Kesal, E. (2014). Evvel Zaman İçinde. İstanbul, İttihaki Yayınları.

 

McLuhan M. (1967). Medium is The Message. In Anthropology of Media edited by Askew,K. & Wilk, R. R. UK., Blackwell Publishers.

 

Mead, M. & Bateson G. (2002). On the Use of the Camera in Anthropology. In Anthropology of Media edited by Askew,K. & Wilk, R. R. UK., Blackwell Publishers.

 

Miller, D. & Slater, D. (2001). The Internet: An Etnographic Approach.Oxford, NewYork, Berg.

 

Miller, D. (2011). Tales From Facebook. UK. Polity Press.

 

Sontag, S. (2004). On Photography. New York, Anchor Books. 

 

Spiltulnik, D. (1993). Anthropology and Mass Media. Annual Review of Anthropology 22.  Palo Alto, California, Annual Reviews.

 

Williams R. (1992). The Technology and The Society. In Anthropology of Media edited by Askew,K. & Wilk, R. R. UK., Blackwell Publishers.

 

 

Material Sharing

MATERIAL SHARING

Documents

 

Assignments

 

Exams

 

 
 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-term

        1

70

Homework

        1

30

Totall

        2

100

Contribution of Final Examination to Overall Grade

        1

60

Contribution of In-Term Studies to Overall Grade

        1

40

Totall

        2

100

 
 

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

 

1

S/he has theoretical knowledge about the field of public relations

 

 

 

 

x

 

2

S/he knows the research methods and techniques that are related to the field of public relations.

 

 

x

 

 

 

3

S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations.

 

 

 

x

 

 

4

S/he is able to make oral presentations in English about her/his field.

 

 

 

x

 

 

5

S/he has the digital competencies that are required by the field.

 

 

 

 

x

 

6

S/he has the ability of creative thinking that is required by the field of public relations.

 

 

x

 

 

 

7

S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.

 

 

x

 

 

 

8

S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. 

 

 

 

x

 

 

9

S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.

 

 

 

 

x

 

10

S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

 

 

 

 

x

 

 
 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration

14

3

42

Hours for off-the-classroom study (Pre-study, practice)

14

4

56

Mid-terms

1

3

3

Homework

1

20

20

Final examination

1

3

3

Total Work Load

 

 

124

Total Work Load / 25 (h)

 

 

4,96

ECTS Credit of the Course

 

 

5