Social Influence and Interpersonal Communication

COURSE'S CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

1

S/he has theoretical knowledge about the field of public relations

X

2

S/he knows the research methods and techniques that are related to the field of public relations.

X

3

S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations.

X

4

S/he is able to make oral presentations in English about her/his field.

X

5

S/he has the digital competencies that are required by the field.

X

6

S/he has the ability of creative thinking that is required by the field of public relations.

X

7

S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.

X

8

S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.   

X

9

S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.

X

10

S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

X

COURSE CONTENT

Week

Topics

Study Materials

1

Introduction to social sciences

2

Appropriateness

3

Mass communication: Propaganda

4

Mass communication: Persuasion

5

Persuasion

6

Self-justification

7

Aggresiveness

8

Prejudice

9

Attraction

10

Communication sensivity

11

Social psychology as a science

12

Sexual discrimination

13

Ethnic discrimination

14

What is social psychology?

15

Overwiew

16

Final