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Course Code: 
COMM 400
Course Type: 
Elective
P: 
2
Lab: 
2
Credits: 
3
ECTS: 
15
Prerequisite Courses: 
Course Language: 
English
Course Coordinator: 
Courses given by: 
Course Objectives: 
It aims at introducing students to the way local governments, as non-profit seeking public political institutions, apply communication strategies in their works and projects and allowing students to experience the research, planning, application and evaluation phases of those works by participating in fieldwork. Accordingly, students will engage in local communication projects by taking responsibility in various departments within local governments.
Course Content: 

The course covers the following topics: the roles and responsibility of local governments, the importance of communication (especially of public relations and advertising) for local governments, various methods used in communication strategies, need and problem analysis, setting goals and objectives, developing strategies and tactics, and evaluating communication projects.

Course Methodology: 
1: Lecture, 2: Interactive Lecture, 3: Special Support / Structural Examples; 12: Groupwork
Course Evaluation Methods: 
A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

1) Students are able to apply the research principles to the strategic communication plan of the local government.

1,5,6,7,8,9,10

1,2,3,12

A,C

2) Students are able to set the agenda for various communication strategies.

2,5,6,7,8

1,2,3,12

A,C

3) Students are able to write the strategic goals and objectives appropriate for the vision and mission of the local government.

2,3,5,6,7,8,10

1,2,3,12

A,C

4) Students are able to plan a feasible communication strategy to be applied.

2,5,6,7

1,2,12

A,C

5) Students are able to create written material and present it as required by the professional standards.

4,5,6,7

1,2

A,C

 
 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

Introduction: organizing students’ groups and allocating them to the related municipal departments

 

2

1st work week

 

3

2nd work week

 

4

3rd work week

 

5

4th work week

 

6

5th work week

 

 

7

6th work week

 

8

7th work week: site-visits by the departmental coordinators to the municipal departments for which students are developing projects

 

9

8th work week: submission of the first reports

 

10

9th work week

 

11

10th work week

 

12

11th work week

 

13

12th work week

 

14

13th work week

 

15

Last work week

 

16

Submission and presentation of the final report

 

 
 

Recommended Sources

RECOMMENDED SOURCES

Textbook

Smith, R.D. (2009). Strategic Planning for Public Relations. 3rd Ed. New Jersey: Lawrence Erlbaum Assoc.

Additional Resources

Wilcox, D. & Cameron, G. (2009), Public relations: strategies and tactics. 9th Ed. Boston: Pearson Education Inc.

 

Wilcox, D.L. (2001). Public relations writing and media techniques. 4th Ed. New York: Longman.

 
 

Material Sharing

MATERIAL SHARING

Documents

www.coadsys.yeditepe.edu.tr

Assignments

www.coadsys.yeditepe.edu.tr

Exams

www.coadsys.yeditepe.edu.tr

 
 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Assignments

2

100

Total

 

100

CONTRIBUTION OF FINAL EXAM TO OVERALL GRADE

 

50

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

 

50

Total

 

100

 
 

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

1

S/he has theoretical knowledge about the field of public relations

 

 

 

 

x

2

S/he knows the research methods and techniques that are related to the field of public relations.

 

 

 

 

x

3

S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations.

 

 

x

 

 

4

S/he is able to make oral presentations in English about her/his field.

 

 

 

x

 

5

S/he has the digital competencies that are required by the field.

 

 

 

 

x

6

S/he has the ability of creative thinking that is required by the field of public relations.

 

 

 

x

 

7

S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.

 

 

 

 

x

8

S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. 

 

 

 

 

x

9

S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.

 

 

 

x

 

10

S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

 

 

 

x

 

 
 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration

14

4

64

Hours for off-the-classroom study (Pre-study, practice)

12

10

120

Mid-terms

2

45

90

Final examination

1

90

90

Total Work Load

 

 

368

Total Work Load / 25 (h)

 

 

14,72

ECTS Credit of the Course

 

 

15