Communication Practicum in Local Governments

Course Code:

COMM 400

Course Type:

Area Elective

P:

2

Lab:

2

Credits:

3

ECTS:

10

Prerequisite Courses:

Introduction to Communication

Course Language:

English

Course Coordinator:

Pelin HÜRMERİÇ

Courses given by:

Pelin HÜRMERİÇ

Course Objectives:

It aims at introducing students to the way local governments, as non-profit seeking public political institutions, apply communication strategies in their works and projects and allowing students to experience the research, planning, application and evaluation phases of those works by participating in fieldwork. Accordingly, students will engage in local communication projects by taking responsibility in various departments within local governments.

Course Content:

The course covers the following topics: the roles and responsibility of local governments, the importance of communication (especially of public relations and advertising) for local governments, various methods used in communication strategies, need and problem analysis, setting goals and objectives, developing strategies and tactics, and evaluating communication projects.

Course Methodology:

1: Lecture, 2: Interactive Lecture, 3: Special Support / Structural Examples; 12: Groupwork

Course Evaluation Methods:

A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
1) Students are able to apply the research principles to the strategic communication plan of the local government.	1,5,6,7,8,9,10	1,2,3,12	A,C
2) Students are able to set the agenda for various communication strategies.	2,5,6,7,8	1,2,3,12	A,C
3) Students are able to write the strategic goals and objectives appropriate for the vision and mission of the local government.	2,3,5,6,7,8,10	1,2,3,12	A,C
4) Students are able to plan a feasible communication strategy to be applied.	2,5,6,7	1,2,12	A,C
5) Students are able to create written material and present it as required by the professional standards.	4,5,6,7	1,2	A,C

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	Introduction: organizing students’ groups and allocating them to the related municipal departments
2	1^st work week
3	2^nd work week
4	3^rd work week
5	4^th work week
6	5^th work week
7	6^th work week
8	7^th work week: site-visits by the departmental coordinators to the municipal departments for which students are developing projects
9	8^th work week: submission of the first reports
10	9^th work week
11	10^th work week
12	11^th work week
13	12^th work week
14	13^th work week
15	Last work week
16	Submission and presentation of the final report

Recommended Sources

RECOMMENDED SOURCES

Textbook

Smith, R.D. (2009). Strategic Planning for Public Relations. 3^rd Ed. New Jersey: Lawrence Erlbaum Assoc.

Additional Resources

Wilcox, D. & Cameron, G. (2009), Public relations: strategies and tactics. 9^th Ed. Boston: Pearson Education Inc.

Wilcox, D.L. (2001). Public relations writing and media techniques. 4^th Ed. New York: Longman.

Material Sharing

MATERIAL SHARING
Documents	www.coadsys.yeditepe.edu.tr
Assignments	www.coadsys.yeditepe.edu.tr
Exams	www.coadsys.yeditepe.edu.tr

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Assignments	2	100
Total		100
CONTRIBUTION OF FINAL EXAM TO OVERALL GRADE		50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE		50
Total		100

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	S/he has theoretical knowledge about the field of public relations					x
2	S/he knows the research methods and techniques that are related to the field of public relations.					x
3	S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations.			x
4	S/he is able to make oral presentations in English about her/his field.				x
5	S/he has the digital competencies that are required by the field.					x
6	S/he has the ability of creative thinking that is required by the field of public relations.				x
7	S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.					x
8	S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.					x
9	S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.				x
10	S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.				x

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration	14	4	64
Hours for off-the-classroom study (Pre-study, practice)	12	6	72
Assignment	2	30	60
Final (Report submission and presentation)	1	60	60
Total Workload			256
Total Workload / 25 (h)			10,24
ECTS Credit of the Course			10

None

Search form