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Course Code: 
COMM 324
Course Type: 
Elective
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Courses given by: 
Course Objectives: 
The effects of personal beliefs as well as their social/cultural references on the perception and comprehension of messages; displaying the rational as well as irrational roots of human decisions and behavior; examining them in the light of different persuasion theories to exhibit and analyze their impact on the advertising, public relations, newsmaking, and marketing professions.
Course Content: 

Perception, selective processes, the impact of the message characteristics on perception; relations between perceptions-beliefs- attitudes; effects of different persuasion theories  on perceptions; analyzing advertising, public relations, newsmaking, marketing messages from the point of view of informing versus manipulation, and the difference between them.

Course Methodology: 
1: Lecture, 2: Interactive Lecture, 3: Homework
Course Evaluation Methods: 
A: Testing, B: Oral Exam/Presentation, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Outcomes

Teaching Methods

Assessment Methods

1) Examines perception and the selective processes related to it.   

3,4,6,11

1,2

A,B,C

2) Examines the impact of personal beliefs and the social-cultural filters which constitute perceptions.  

2,3,4,,5,8,11

1,2

A,B,C

3) Examines the concept of perception and its role in the marketing/advertising process and brand formation.    

4,6,8,9,12,13,14

1,2

A,B,C

4) Analyzes the persuasion concept and the persuasion theories which are formed in the context of communicational/sociological theories.    

1,2,3,4,5,15

1,2

A,B,C

5) Examines consumer attitudes in the light of persuasion theories, and attitude theories and practice.  

2,3,4,5,11,12,13,

1,2

A,B,C

6)Analyzes and  interprets the difference between information and manipulation.

3,4,6,8,9,10,11,12

1,2

A,B,C

7) Puts forward the  basic clues in the formation of a persuasion ethics.

1,5, 13,15

1,2

A,B,C

 
 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

Introduction

 

2

Persuasion in Contemporary Society

Borchers, Chpt.1

3

Theories of Persuasion: Audience – Oriented Theories

Borchers, Chpt.2

4

Theories of Persuasion: Media Theories

Borchers, Chpt.2

5

Persuasion and Ethics in the Media Age

Borchers, Chpt.3

6

Media Influences on Persuasion

Borchers, Chpt.4

7

Midterm Exam

 

8

Audiences and Attitudes

Borchers, Chpt.5

9

Persuasion and Visual Images

Borchers, Chpt.6

10

Persuasion and Language

Borchers, Chpt.7

11

Persuasion and Culture

Borchers, Chpt.8

12

The Persuasiveness of the Source

Borchers, Chpt.9

13

The Reasoning Process

Borchers, Chpt.10

14

Motivational Appeals

Borchers, Chpt.11

15

Persuasive Campaigns and Movements

Borchers, Chpt.12

16

Final Exam

 

 
 

Recommended Sources

RECOMMENDED SOURCES

Textbook

Borchers, T. A. (2013). Persuasion in the Media Age. Illinois: Waveland Press, Inc.

 

Additional Resources

 

 
 

Material Sharing

MATERIAL SHARING

Documents

 

Assignments

Presentation

Exams

Midterm, Final

 
 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Midterm

1

60

Homework

4

40

Totall

5

100

Contribution of Final Examination to Overall Grade

1

50

Contribution of In-Term Studies to Overall Grade

1

50

Totall

2

100

 
 

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

 

1

S/he has theoretical knowledge about the field of public relations

 

 

x

 

 

 

2

S/he knows the research methods and techniques that are related to the field of public relations.

x

 

 

 

 

 

3

S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations.

 

 

 

x

 

 

4

S/he is able to make oral presentations in English about her/his field.

 

x

 

 

 

 

5

S/he has the digital competencies that are required by the field.

x

 

 

 

 

 

6

S/he has the ability of creative thinking that is required by the field of public relations.

x

 

 

 

 

 

7

S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.

x

 

 

 

 

 

8

S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. 

 

x

 

 

 

 

9

S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.

x

 

 

 

 

 

10

S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

x

 

 

 

 

 

 
 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration

14

3

42

Hours for off-the-classroom study (Pre-study, practice)

14

5

70

Assignments

4

5

20

Mid-terms

1

2

2

Final examination

1

2

2

Total Work Load

 

 

136

Total Work Load / 25 (h)

 

 

5,44

ECTS Credit of the Course

 

 

5