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Course Code: 
COMM 433
Course Period: 
Autumn
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Prerequisite Courses: 
Course Language: 
English
Course Coordinator: 
Courses given by: 
Course Objectives: 
This course mainly aims to ensure that students identify the main notions and theories in political communication as well as major political ideologies and to help them discuss them within the context of real-life examples, in addition to endowing them with the skills required for designing effective political communication campaigns.
Course Content: 

The course offers a brief overview of the major political ideologies as well as main notions and theories in political communication and examines the triangle that exists between the media, politics, and society. Then, the main components of a political communication campaign, various strategies and tactics used in political communication campaigns and the factors that influence the success of these campaigns will be examined.

Course Methodology: 
1: Lecture; 2: Interactive Lecture; 6: Case Study; 15: Homework
Course Evaluation Methods: 
A:Exam

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

1. The student identifies the major political ideologies and ideas.

1, 2, 3, 9, 10

1, 2, 6, 15

A, B, C

2. The student identifies the main notions and theories in political communication.

1, 2, 3, 7, 9, 10

1, 2, 6, 15

A, B, C

3. The student grasps the importance of public relations in politics.

2, 3, 4, 5, 6, 7, 8, 9, 10

1, 2, 6, 15

A, B, C

4. The student knows the main components of a political communication campaign.

 

1, 2, 6, 15

A, B, C

5. The student designs a political communication campaign through teamwork.

2, 3, 4, 5, 6, 7, 8, 9, 10

1, 2, 6, 15

A, B, C

 
 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

What is politics? What is ideology? Have ideologies died?

Heywood, A. (2013), chap. 1 & 2

2

Political ideas and ideologies: socialism, liberalism, and conservatism

Heywood, A. (2013), chap. 2

3

Political ideas and ideologies: fascism, populism, religious fundamentalism, and nationalism

Heywood, A. (2013), chap. 2 & 5

4

Political ideas and ideologies: feminism, ecologism, and the new left

Heywood, A. (2013), chap. 2

5

Public opinion: psychological approaches

Glynn, C. J. et al (2004), chap. 1 & 4

6

Public opinion: sociological approaches

Glynn, C. J. et al (2004), chap. 5 & 6

7

What is political communication? Who are its actors?

McNair, B. (2011), chap. 1

8

Midterm

 

9

Political advertising: examples from Turkey and abroad

McNair, B. (2011), chap. 6

10

Political public relations

McNair, B. (2011), chap. 7

11

Designing a political communication campaign: researching and setting a goal

O’Day, J. B (n.d.), chap. 1, 2, &3

12

Designing a political communication campaign: campaign message and communication strategy

O’Day, J. B (n.d.), chap. 4 & 5

13

Designing a political communication campaign: planning and implementation

O’Day, J. B (n.d.), chap. 6

14

Students’ Presentations

 

15

Review and Wrap-up for the Final

 

16

Final

 

 
 

Recommended Sources

RECOMMENDED SOURCES

Textbook

Glynn, C. J. et al (2004). Public opinion. London: Westview Press.

Heywood, A. (2013). Politics, 4th ed. London: Palgrave.

McNair, B. (2011).  An introduction to political communication, 5th ed. New York: Routledge.

 

Additional Resources

O’Day, J. B. (n.d.). Political Campaign Planning Manual: A Step-by-Step Guide to Winning Elections. N.p.: National Democratic Institute for International Affairs.

NTV (2015). Türkiye’nin Seçimleri [Documentary]. Available at YouTube.

NTV (2017). Türkiye’nin Referandumları [Documentary]. Available at YouTube.

 Clooney, G. (Producer), Heslov, G. (Producer), & Green, D. G. (Director) (2015). Our brand is crisis [Motion picture]. United States: Participant Media, RatPac-Dune Entertainment, & Smokehouse Pictures.

   

 
 

Material Sharing

MATERIAL SHARING

Documents

www.coadsys.yeditepe.edu.tr

Assignments

www.coadsys.yeditepe.edu.tr

Exams

www.coadsys.yeditepe.edu.tr

 
 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Assignment

1

40

Midterm

1

60

Total

2

100

Contribution of Final Examination to Overall Grade

1

50

Contribution of In-Term Studies to Overall Grade

 2

50

Total

 3

100

 
 

Course’s Contribution to Program

COURSE’S CONTRIBUTION TO PROGRAM OUTCOMES

No

Program Learning Outcomes

Contribution

1

2

3

4

5

1

S/he has theoretical knowledge about the field of public relations

 

 

 

 

x

2

S/he knows the research methods and techniques that are related to the field of public relations.

 

 

 

 

x

3

S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations.

 

 

 

 

x

4

S/he is able to make oral presentations in English about her/his field.

 

 

 

x

 

5

S/he has the digital competencies that are required by the field.

 

 

 

x

 

6

S/he has the ability of creative thinking that is required by the field of public relations.

 

 

 

x

 

7

S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.

 

 

 

 

x

8

S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. 

 

 

 

x

 

9

S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.

 

 

 

 

x

10

S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

 

 

 

 

x

 
 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration

14

3

42

Hours for off-the-classroom study (Pre-study, practice)

12

4

48

Midterm

1

3

3

Assignments

1

20

20

Final examination

1

3

3

Total Work Load

 

 

116

Total Work Load / 25 (h)

 

 

4.64

ECTS Credit of the Course

 

 

5