Political Communication Campaings

Course Code:

COMM 433

Course Type:

Elective

P:

3

Lab:

0

Credits:

3

ECTS:

5

Course Language:

English

Course Objectives:

This course mainly aims to ensure that students identify the main notions and theories in political communication as well as major political ideologies and to help them discuss them within the context of real-life examples, in addition to endowing them with the skills required for designing effective political communication campaigns.

Course Content:

The course offers a brief overview of the major political ideologies as well as main notions and theories in political communication and examines the triangle that exists between the media, politics, and society. Then, the main components of a political communication campaign, various strategies and tactics used in political communication campaigns and the factors that influence the success of these campaigns will be examined.

Course Methodology:

1: Lecture; 2: Interactive Lecture; 6: Case Study; 15: Homework

Course Evaluation Methods:

A:Exam

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
1. The student identifies the major political ideologies and ideas.	1, 2, 3, 9, 10	1, 2, 6, 15	A, B, C
2. The student identifies the main notions and theories in political communication.	1, 2, 3, 7, 9, 10	1, 2, 6, 15	A, B, C
3. The student grasps the importance of public relations in politics.	2, 3, 4, 5, 6, 7, 8, 9, 10	1, 2, 6, 15	A, B, C
4. The student knows the main components of a political communication campaign.		1, 2, 6, 15	A, B, C
5. The student designs a political communication campaign through teamwork.	2, 3, 4, 5, 6, 7, 8, 9, 10	1, 2, 6, 15	A, B, C

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	What is politics? What is ideology? Have ideologies died?	Heywood, A. (2013), chap. 1 & 2
2	Political ideas and ideologies: socialism, liberalism, and conservatism	Heywood, A. (2013), chap. 2
3	Political ideas and ideologies: fascism, populism, religious fundamentalism, and nationalism	Heywood, A. (2013), chap. 2 & 5
4	Political ideas and ideologies: feminism, ecologism, and the new left	Heywood, A. (2013), chap. 2
5	Public opinion: psychological approaches	Glynn, C. J. et al (2004), chap. 1 & 4
6	Public opinion: sociological approaches	Glynn, C. J. et al (2004), chap. 5 & 6
7	What is political communication? Who are its actors?	McNair, B. (2011), chap. 1
8	Midterm
9	Political advertising: examples from Turkey and abroad	McNair, B. (2011), chap. 6
10	Political public relations	McNair, B. (2011), chap. 7
11	Designing a political communication campaign: researching and setting a goal	O’Day, J. B (n.d.), chap. 1, 2, &3
12	Designing a political communication campaign: campaign message and communication strategy	O’Day, J. B (n.d.), chap. 4 & 5
13	Designing a political communication campaign: planning and implementation	O’Day, J. B (n.d.), chap. 6
14	Students’ Presentations
15	Review and Wrap-up for the Final
16	Final

Recommended Sources

RECOMMENDED SOURCES

Textbook

Glynn, C. J. et al (2004). Public opinion. London: Westview Press.

Heywood, A. (2013). Politics, 4^th ed. London: Palgrave.

McNair, B. (2011). An introduction to political communication, 5^th ed. New York: Routledge.

Additional Resources

O’Day, J. B. (n.d.). Political Campaign Planning Manual: A Step-by-Step Guide to Winning Elections. N.p.: National Democratic Institute for International Affairs.

NTV (2015). Türkiye’nin Seçimleri [Documentary]. Available at YouTube.

NTV (2017). Türkiye’nin Referandumları [Documentary]. Available at YouTube.

Clooney, G. (Producer), Heslov, G. (Producer), & Green, D. G. (Director) (2015). Our brand is crisis [Motion picture]. United States: Participant Media, RatPac-Dune Entertainment, & Smokehouse Pictures.

Material Sharing

MATERIAL SHARING
Documents	www.coadsys.yeditepe.edu.tr
Assignments	www.coadsys.yeditepe.edu.tr
Exams	www.coadsys.yeditepe.edu.tr

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Assignment	1	40
Midterm	1	60
Total	2	100
Contribution of Final Examination to Overall Grade	1	50
Contribution of In-Term Studies to Overall Grade	2	50
Total	3	100

Course’s Contribution to Program

COURSE’S CONTRIBUTION TO PROGRAM OUTCOMES
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	S/he has theoretical knowledge about the field of public relations					x
2	S/he knows the research methods and techniques that are related to the field of public relations.					x
3	S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations.					x
4	S/he is able to make oral presentations in English about her/his field.				x
5	S/he has the digital competencies that are required by the field.				x
6	S/he has the ability of creative thinking that is required by the field of public relations.				x
7	S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.					x
8	S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.				x
9	S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.					x
10	S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.					x

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	12	4	48
Midterm	1	3	3
Assignments	1	20	20
Final examination	1	3	3
Total Work Load			116
Total Work Load / 25 (h)			4.64
ECTS Credit of the Course			5

None

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