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Course Code: 
COMM 382
Course Period: 
Spring
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Prerequisite Courses: 
Course Language: 
English
Course Coordinator: 
Courses given by: 
Course Objectives: 
This course is designed to introduce students to the theoretical framework of health communication and to bring them an interdisciplinary insight as required by the interdisciplinary nature of the field and skills for health communication activities from a critical perspective.
Course Content: 

The course covers the following topics: the definition of health communication, features of health communication as an interdisciplinary field, main theories and models in health communication, health communication campaign process, risk communication and media advocacy, health literacy and critical health communication, media and health, health communication and ethics, and the interpersonal communication perspective in health communication.

Course Methodology: 
1: Lecture, 2: Interactive Lecture, 6: Case Study, 7: Brainstorm, 13:Fieldwork 15: Assignment
Course Evaluation Methods: 
A: Testing, B: Oral Exam/Presentation, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Outcomes

Teaching Methods

Assessment Methods

1) Students can define health communication.

1,2,3,5,6,7,8,9,10

1,2,7

A

2) Students can understand main theories and models in health communication.

1,2,3,5,6,7,8,9,10

1,2,7

A

3) Students can evaluate developments in health communication from a critical perspective.

1,2,3,5,6,7,8,9,10

1,2,6,7

A,B,C

4) Students can evaluate the health discourse in media from the health communication perspective.

1,2,3,5,6,7,8,9,10

1,2,6,7,13,15

A

5) Students can categorize health communication methods and develop effective health communication strategies in class.

1,2,3,5,6,7,8,9,10

1,2,6,7,13,15

A,B,C

 
 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

Introduction: what is health communication?

 

2

Features of health communication as an interdisciplinary field

 

3

Theories and models in health communication

 

4

Theories and models in health communication

 

5

Campaign process in health communication

 

6

Campaign process in health communication

 

7

Risk communication and media advocacy

 

8

Midterm

 

9

Health literacy and critical health communication

 

10

Health discourse in media

 

11

Health communication and ethics

 

12

Interpersonal communication perspective in health communication

 

13

Project delivery

 

14

Project delivery

 

15

Overall evaluation

 

16

Final

 

 
 

Recommended Sources

RECOMMENDED SOURCES

Textbook

Schiavo, R. (2007). Health communication: from theory to practice. USA: Jossey Bass.

Additional Resources

Çınarlı, İ. (2008). Sağlık iletişimi ve medya. Ankara: Nobel.

Okay, A. (2009). Sağlık iletişimi. İstanbul: MediaCat.

Seal, C. (2003). Health and the media: an overview. Sociology of Health and Illness, 25, 6: 513 – 531.

 
 

Material Sharing

MATERIAL SHARING

Documents

www.coadsys.yeditepe.edu.tr

Assignments

www.coadsys.yeditepe.edu.tr

Exams

 

 
 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-term

1

70

Homework

1

30

Totall

              2

100

Contribution of Final Examination to Overall Grade

              1

60

Contribution of In-Term Studies to Overall Grade

              1

40

Totall

              2

100

 
 

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

 

1

S/he has theoretical knowledge about the field of public relations

 

 

 

 

x

 

2

S/he knows the research methods and techniques that are related to the field of public relations.

 

 

 

 

x

 

3

S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations.

 

 

 

 

x

 

4

S/he is able to make oral presentations in English about her/his field.

 

 

 

x

 

 

5

S/he has the digital competencies that are required by the field.

 

 

 

 

x

 

6

S/he has the ability of creative thinking that is required by the field of public relations.

 

 

 

 

x

 

7

S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.

 

 

 

 

x

 

8

S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. 

 

 

 

 

x

 

9

S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.

 

 

 

 

x

 

10

S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

 

 

 

 

x

 

 
 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration

14

3

42

Hours for off-the-classroom study (Pre-study, practice)

16

3

48

Mid-terms

1

3

3

Assignment

1

20

20

Final examination

1

3

3

Total Work Load

 

 

116

Total Work Load / 25 (h)

 

 

4,64

ECTS Credit of the Course

 

 

5