This course is an introduction for rapidly growing event management bussiness in all developed and/or some developing countries. The students who select this lecture and attend the courses will learn the techniques of that new marketing tool, by using 5W1H methodology, with the experiences of well-known brands. The core of the course, combination of information and experience will be transferred to young candidates for being successful in their upcoming professional life. The person who does not like limitation and looks for challenge please be welcome...
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Course Learning Outcomes
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Learning Outcomes |
Program Learning Outcomes |
Teaching Methods |
Assessment Methods |
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1) Event design and concept development
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1,2,3,6,9,10 |
1,2,3,9,12 |
A,B,C, |
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2) To gain event planning ability and evaluate |
1,4,5,6 |
1,2,3,9,12 |
A,B,C |
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3)To be ready for an event management experience |
1,4,5 |
1,2,3,9,12 |
A,B,C |
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4) To improve reporting skills |
1,4,5 |
1,2,3,9,12 |
A,B,C |
Course Flow
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COURSE CONTENT |
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Week |
Topics |
Study Materials |
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1 |
Introduction | Welcome to lecture
Sources: books, magazines, associations, etc… |
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2 |
Warm-up
Today & future of event management |
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3 |
Basics
5Ws of the event management & soul of H |
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4 |
Event
SMART objectives of the event Essentials of an event: DRIVE |
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5 |
Classification of the “events”
Time: time bound / pattern / frequency |
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6 |
Methodology of the “management”
Budget, the Bible Risk analysis Anatomy of an event |
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7 |
Life cycle of an event
End: post event paper works / reporting |
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8 |
Planning
SWOT analysis of the structure, learning & re-shaping |
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9 |
Operation
V2 of the original plan, considering the change of the plan |
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10 |
Report
ROI (Return on Investment) |
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11 |
MID-TERM PROJECT PRESENTATION & CRITERIAS
NLP approach (5 senses, 3D, etc…) |
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12 |
Negotiation skills
Protocols |
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13 |
Crisis management
3Rs in corporate communication plan Spokesperson |
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14 |
Event matrix
HR or human capital |
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15 |
Life is an event, experience makes it much better… Manage your life;
Others; Clients / Consumers / Users, etc… |
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16 |
FINAL PROJECT PRESENTATION & CRITERIAS
Team spirit & soul of the company |
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Recommended Sources
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RECOMMENDED SOURCES |
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Textbook |
21st Century Global Event Management, Joe Jeff Goldblatt 5N1K ile Etkinlik Yönetimi | Event Management via 5W1H, Hakan Türkkuşu Art of the Event, James C. Monroe – Robert A. Kates Coach’luk Yolunda SWOT, Hakan Türkkuşu (internal) Corporate Event Project Management, William O’Toole – PhyllisMikolaitis Dijital Etkinlik Yönetimi, Murat Seyfi Event Design & Experience, Graham Berridge Event Entertainment & Production, Mark Sonder Event Management – A Practical Guide, Marie Christie – Lestey McAteer Event Management & Event Tourism, Donald Getz Event Management & Sustainability, Razaq Raj – James Musgrave Event Management, Charles Bladen, James Kennell, Nick Wilde Event Marketing, Leonard H. Hoyle Event Planning Ethics & Etiquette, Judy Allen Event Planning, Judy Allen Events Management, Glenn Bowdin – Johnny Allen – Willian O’Tooole – Rob Harris Festivals & Event Management, Ian Yeoman – Martin Robertson – Jane Ali-Knight – Siobhan Drummond Festivals & Special Event Management, Johnny Allen – William O’Toole – Ian McDonnell – Robert Haris Global Meetings & Exhibitions, Crol Krugman HR Management for Events, Lyenvan der Wagen Innovative Marketing Communications, Guy Masterman – Emma H. Wood Int’l Perspective of Festivals & Events, Alan Fyall – Jane Ali-Knight – Martin Robertson – Adele Ladkin Management of Event Operations, Julia Tum - Philippa Norton – J. Nevan Wright Professional Event Coordination, Julia Rutherford Silvers – Joe Goldblatt Risk Management for Meetings & Events, Julia Rutherford Silvers Special Event Production, Doug Matthews Special Events, Joe Jeff Goldblatt Strategic Sports Event Management, Guy Masterman Strategies & Tactics in Supply Chain, Springer Succesfull Event Management, Anton Shone Supervisor / Coach, Hakan Türkkuşu (internal) Sustainable Event Management – Meegan Jones The Event Managers Bible, D.G. Conway The Guide to Successful Destination Management, Pat Schaumann |
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Magazines |
Special Event MediaCat* Marketing Türkiye* Brandage* Campaign Türkiye* MICE Dergi* (*) Turkish |
Material Sharing
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MATERIAL SHARING |
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Documents |
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Assignments |
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Exams |
Exams |
Assessment
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ASSESSMENT |
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IN-TERM STUDIES |
NUMBER |
PERCENTAGE |
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Mid-terms |
1 |
60 |
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Quizzes |
1 |
30 |
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Assignment |
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10 |
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Total |
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100 |
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Contribution of Final Examination to Overall Grade |
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60 |
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Contribution of In-Term Studies to Overall Grade |
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40 |
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Total |
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100 |
Course’s Contribution to Program
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COURSE CONTRIBUTION TO PROGRAM |
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No |
Program Learning Outcomes |
Contribution |
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1 |
2 |
3 |
4 |
5 |
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1 |
S/he has theoretical knowledge about the field of public relations |
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x |
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2 |
S/he knows the research methods and techniques that are related to the field of public relations. |
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X |
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3 |
S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations. |
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X |
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4 |
S/he is able to make oral presentations in English about her/his field. |
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X |
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5 |
S/he has the digital competencies that are required by the field. |
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X |
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6 |
S/he has the ability of creative thinking that is required by the field of public relations. |
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X |
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7 |
S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice. |
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x |
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8 |
S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. |
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x |
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9 |
S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective. |
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X |
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10 |
S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules. |
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x |
ECTS
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ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION |
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Activities |
Quantity |
Duration |
Total |
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Course Duration |
14 |
3 |
42 |
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Hours for off-the-classroom study (Pre-study, practice) |
14 |
4 |
56 |
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Mid-terms |
2 |
8 |
16 |
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Homework |
2 |
5 |
10 |
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Final examination |
1 |
3 |
3 |
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Total Work Load |
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127 |
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Total Work Load / 25 (h) |
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5,08 |
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ECTS Credit of the Course |
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5 |