• Türkçe
  • English
Course Code: 
PRP 335
Course Period: 
Autumn
Course Type: 
Core
P: 
2
Lab: 
2
Credits: 
3
ECTS: 
5
Course Language: 
English
Course Objectives: 
The purpose of the lecture is to provide fundamental information to establish an infra structure to plan an event, event management and reporting of the event.
Course Content: 

This course is an introduction for rapidly growing event management bussiness in all developed and/or some developing countries. The students who select this lecture and attend the courses will learn the techniques of that new marketing tool, by using 5W1H methodology, with the experiences of well-known brands. The core of the course, combination of information and experience will be transferred to young candidates for being successful in their upcoming professional life. The person who does not like limitation and looks for challenge please be welcome...

Course Methodology: 
1- Lecture, 2- Interactive Lecture, 3- Special Support / Structural Examples, 9- Demonstration, 12- Groupwork
Course Evaluation Methods: 
A-Testing, B-Oral Exam / Presentation, C-Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

1) Event design and concept development

 

1,2,3,6,9,10

1,2,3,9,12

A,B,C,

2) To gain event planning ability and evaluate

1,4,5,6

1,2,3,9,12

A,B,C

3)To be ready for an event management experience

1,4,5

1,2,3,9,12

A,B,C

4) To improve reporting skills

1,4,5

1,2,3,9,12

A,B,C

 
 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

Introduction | Welcome to lecture

  • Content
  • Benefits
  • Lecturer/s

Sources: books, magazines, associations, etc…

 

2

Warm-up

  • What is event management?

Today & future of event management

 

3

Basics

  • BTL vs ABL
  • Communication
  • Business

5Ws of the event management & soul of H

 

4

Event

  • What is event?
  • Background of event & event management

SMART objectives of the event

Essentials of an event: DRIVE

 

5

Classification of the “events”

  • Mass: target audiences / spectators / goers / participants
  • Venue: content / destination / location / size

Time: time bound / pattern / frequency

 

6

Methodology of the “management”

  • In house / outsource

Budget, the Bible

Risk analysis

Anatomy of an event

 

7

Life cycle of an event

  • Birth: pre-event stage / planning
  • Life: data mining & information flow / operation

End: post event paper works / reporting

 

8

Planning

  • Brief & debrief / effective information exchange
  • Concept & design / importance of the first impact

SWOT analysis of the structure, learning & re-shaping

 

9

Operation

  • Contracts: clients & suppliers / third party relations
  • Venue: area hunting, uniqueness & creavity in the field
  • Purchasing: rentals, hiring, buying, expenses

V2 of the original plan, considering the change of the plan

 

10

Report

  • Unseen and unforeseen items
  • ROO (Return on Objectives)

ROI (Return on Investment)

 

11

MID-TERM PROJECT PRESENTATION & CRITERIAS

  • Idea generation for the project
  • Analytics of the event
  • Presentation skills

NLP approach (5 senses, 3D, etc…)

 

12

Negotiation skills

  • Presentation skills
  • Importance of key/last message

Protocols

 

13

Crisis management

  • Risk analysis & precautions
  • Planning crisis communication
  • Media control & management

3Rs in corporate communication plan

Spokesperson

 

14

Event matrix

  • Planning team
  • Operation crew
  • Reporting staff

HR or human capital

 

15

Life is an event, experience makes it much better…

Manage your life;

  • C Level
  • Directors / Executives
  • Associates / Coordinators
  • Manager / Leaders
  • Supervisors / Heads of …
  • Employee; staff, crew, etc…
  • Non-employee; Consultants, etc…

Others; Clients / Consumers / Users, etc…

 

16

FINAL PROJECT PRESENTATION & CRITERIAS

  • Project evaluation; aspiration / innovation / uniqueness
  • Job descriptions & labour sharing

Team spirit & soul of the company

 

 
 

Recommended Sources

RECOMMENDED SOURCES

Textbook

21st Century Global Event Management, Joe Jeff Goldblatt

5N1K ile Etkinlik Yönetimi | Event Management via 5W1H, Hakan Türkkuşu

Art of the Event, James C. Monroe – Robert A. Kates

Coach’luk Yolunda SWOT, Hakan Türkkuşu (internal)

Corporate Event Project Management, William O’Toole – PhyllisMikolaitis

Dijital Etkinlik Yönetimi, Murat Seyfi

Event Design & Experience, Graham Berridge

Event Entertainment & Production, Mark Sonder

Event Management – A Practical Guide, Marie Christie – Lestey McAteer

Event Management & Event Tourism, Donald Getz

Event Management & Sustainability, Razaq Raj – James Musgrave

Event Management, Charles Bladen, James Kennell, Nick Wilde

Event Marketing, Leonard H. Hoyle

Event Planning Ethics & Etiquette, Judy Allen

Event Planning, Judy Allen

Events Management, Glenn Bowdin – Johnny Allen – Willian O’Tooole – Rob Harris

Festivals & Event Management, Ian Yeoman – Martin Robertson – Jane Ali-Knight – Siobhan Drummond

Festivals & Special Event Management, Johnny Allen – William O’Toole – Ian McDonnell – Robert Haris

Global Meetings & Exhibitions, Crol Krugman

HR Management for Events, Lyenvan der Wagen

Innovative Marketing Communications, Guy Masterman – Emma H. Wood

Int’l Perspective of Festivals & Events, Alan Fyall – Jane Ali-Knight – Martin Robertson – Adele Ladkin

Management of Event Operations, Julia Tum - Philippa Norton – J. Nevan Wright

Professional Event Coordination, Julia Rutherford Silvers – Joe Goldblatt

Risk Management for Meetings & Events, Julia Rutherford Silvers

Special Event Production, Doug Matthews

Special Events, Joe Jeff Goldblatt

Strategic Sports Event Management, Guy Masterman

Strategies & Tactics in Supply Chain, Springer

Succesfull Event Management, Anton Shone

Supervisor / Coach, Hakan Türkkuşu (internal)

Sustainable Event Management – Meegan Jones

The Event Managers Bible, D.G. Conway

The Guide to Successful Destination Management, Pat Schaumann

Magazines

Special Event

MediaCat*

Marketing Türkiye*

Brandage*

Campaign Türkiye*

MICE Dergi*

(*) Turkish

 

Material Sharing

MATERIAL SHARING

Documents

www.coadsys.yeditepe.edu.tr

Assignments

www.coadsys.yeditepe.edu.tr

Exams

Exams

 
 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-terms

1

60

Quizzes

1

30

Assignment

 

10

Total

 

100

Contribution of Final Examination to Overall Grade

 

60

Contribution of In-Term Studies to Overall Grade

 

40

Total

 

100

 
 

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

1

S/he has theoretical knowledge about the field of public relations

 

 

 

 

x

2

S/he knows the research methods and techniques that are related to the field of public relations.

 

 

 

X

 

3

S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations.

 

 

X

 

 

4

S/he is able to make oral presentations in English about her/his field.

 

 

 

 

X

5

S/he has the digital competencies that are required by the field.

 

 

 

 

X

6

S/he has the ability of creative thinking that is required by the field of public relations.

 

 

 

X

 

7

S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice. 

 

 

 

x

 

8

S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.

 

 

 

x

 

9

S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.

 

 

 

X

 

10

S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

 

 

 

 

x

 
 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration

14

3

42

Hours for off-the-classroom study (Pre-study, practice)

14

4

56

Mid-terms

2

8

16

Homework

2

5

10

Final examination

1

3

3

Total Work Load

 

 

127

Total Work Load / 25 (h)

 

 

5,08

ECTS Credit of the Course

 

 

5