• Türkçe
  • English
Course Code: 
PRP 335
Course Period: 
Course Type: 
Course Language: 
Course Objectives: 
The purpose of the lecture is to provide fundamental information to establish an infra structure to plan an event, event management and reporting of the event.
Course Content: 

This course is an introduction for rapidly growing event management bussiness in all developed and/or some developing countries. The students who select this lecture and attend the courses will learn the techniques of that new marketing tool, by using 5W1H methodology, with the experiences of well-known brands. The core of the course, combination of information and experience will be transferred to young candidates for being successful in their upcoming professional life. The person who does not like limitation and looks for challenge please be welcome...

Course Methodology: 
1. Lecture 2. Discussion 3. Group work
Course Evaluation Methods: 
A. Presentation B. Lab C. Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Outcomes Teaching Methods Assessment Methods
1) Event design and concept development


1,2,3,6,9,10 1,2,3,9,12 A,C,D
2) To gain event planning ability and evaluate 1,4,5,6 1,2,3,9,12 A,C,D
3)To be ready for an event management experience 1,4,5 1,2,3,9,12 A,C,D
4) To improve reporting skills 1,4,5 1,2,3,9,12 A,C,D


Course Flow

Week Topics Study Materials
1 Introduction | Welcome to lecture
  • Content
  • Benefits
  • Lecturer/s
  • Sources: books, magazines, associations, etc…
2 Warm-up
  • What is event management?
  • Today & future of event management
3 Basics
  • BTL vs ABL
  • Communication
  • Business

5Ws of the event management & soul of H

4 Event
  • What is event?
  • Background of event & event management

SMART objectives of the event

Essentials of an event: DRIVE

5 Classification of the “events”
  • Mass: target audiences / spectators / goers / participants
  • Venue: content / destination / location / size
  • Time: time bound / pattern / frequency
6 Methodology of the “management”
  • In house / outsource

Budget, the Bible

Risk analysis

  • Anatomy of an event
7 Life cycle of an event
  • Birth: pre-event stage / planning
  • Life: data mining & information flow / operation
  • End: post event paper works / reporting
8 Planning
  • Brief & debrief / effective information exchange
  • Concept & design / importance of the first impact

SWOT analysis of the structure, learning & re-shaping

9 Operation
  • Contracts: clients & suppliers / third party relations
  • Venue: area hunting, uniqueness & creavity in the field
  • Purchasing: rentals, hiring, buying, expenses
  • V2 of the original plan, considering the change of the plan
10 Report
  • Unseen and unforeseen items
  • ROO (Return on Objectives)
  • ROI (Return on Investment)
  • Idea generation for the project
  • Analytics of the event
  • Presentation skills
  • NLP approach (5 senses, 3D, etc…)
12 Negotiation skills
  • Presentation skills
  • Importance of key/last message
  • Protocols
13 Crisis management
  • Risk analysis & precautions
  • Planning crisis communication
  • Media control & management

3Rs in corporate communication plan

  • Spokesperson
14 Event matrix
  • Planning team
  • Operation crew
  • Reporting staff

HR or human capital

15 Life is an event, experience makes it much better…

Manage your life;

  • C Level
  • Directors / Executives
  • Associates / Coordinators
  • Manager / Leaders
  • Supervisors / Heads of …
  • Employee; staff, crew, etc…
  • Non-employee; Consultants, etc…
  • Others; Clients / Consumers / Users, etc…
  • Project evaluation; aspiration / innovation / uniqueness
  • Job descriptions & labour sharing
  • Team spirit & soul of the company


Recommended Sources

Textbook 21st Century Global Event Management, Joe Jeff Goldblatt

5N1K ile Etkinlik Yönetimi | Event Management via 5W1H, Hakan Türkkuşu

Art of the Event, James C. Monroe – Robert A. Kates

Coach’luk Yolunda SWOT, Hakan Türkkuşu (internal)

Corporate Event Project Management, William O’Toole – PhyllisMikolaitis

Dijital Etkinlik Yönetimi, Murat Seyfi

Event Design & Experience, Graham Berridge

Event Entertainment & Production, Mark Sonder

Event Management – A Practical Guide, Marie Christie – Lestey McAteer

Event Management & Event Tourism, Donald Getz

Event Management & Sustainability, Razaq Raj – James Musgrave

Event Management, Charles Bladen, James Kennell, Nick Wilde

Event Marketing, Leonard H. Hoyle

Event Planning Ethics & Etiquette, Judy Allen

Event Planning, Judy Allen

Events Management, Glenn Bowdin – Johnny Allen – Willian O’Tooole – Rob Harris

Festivals & Event Management, Ian Yeoman – Martin Robertson – Jane Ali-Knight – Siobhan Drummond

Festivals & Special Event Management, Johnny Allen – William O’Toole – Ian McDonnell – Robert Haris

Global Meetings & Exhibitions, Crol Krugman

HR Management for Events, Lyenvan der Wagen

Innovative Marketing Communications, Guy Masterman – Emma H. Wood

Int’l Perspective of Festivals & Events, Alan Fyall – Jane Ali-Knight – Martin Robertson – Adele Ladkin

Management of Event Operations, Julia Tum - Philippa Norton – J. Nevan Wright

Professional Event Coordination, Julia Rutherford Silvers – Joe Goldblatt

Risk Management for Meetings & Events, Julia Rutherford Silvers

Special Event Production, Doug Matthews

Special Events, Joe Jeff Goldblatt

Strategic Sports Event Management, Guy Masterman

Strategies & Tactics in Supply Chain, Springer

Succesfull Event Management, Anton Shone

Supervisor / Coach, Hakan Türkkuşu (internal)

Sustainable Event Management – Meegan Jones

The Event Managers Bible, D.G. Conway

The Guide to Successful Destination Management, Pat Schaumann

Magazines Special Event


Marketing Türkiye*


Campaign Türkiye*

MICE Dergi*

(*) Turkish


Material Sharing

Documents Documents
Assignments Assignments
Exams Exams




Final 1 60
Mid-term 1 30
Attendance to class and discussions   10
Total   100
Contribution of final examination to overall grade   60
Contribution of in-term studies to overall grade   40
Total   100



Course’s Contribution to Program

No Program Learning Outcomes Contribution
1 2 3 4 5  
1 She/he has theoretical knowledge about the field of public relations         x  
2 She/he knows the research methods and technics that are related to the field of public relations.       X    
3 She/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations.     X      
4 She/he is able to make oral presentations in English about her/his field.         X  
5 She/has the digital competencies that are required by the field.         X  
6 She/has the ability of creative thinking that are required by the field of public relations.       X    
7 She/he has the abilities of research, planning, implementation, measurement and assessments that are necessary for a successful public relations practice.            
8 She/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.             
9 She/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.       X    
10 She/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.         x  



Activities Quantity Duration
Course Duration 15 3 45
Hours for off-the-classroom study (Pre-study, practice) 15 3 45
Mid-terms 2 8 16
Homework 2 5 10
Final examination 1 3 3
Total Work Load     119
Total Work Load / 25 (h)     4,76
ECTS Credit of the Course     5