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Course Code: 
PRP 307
Course Type: 
Elective
P: 
2
Lab: 
2
Credits: 
3
ECTS: 
5
Course Language: 
English
Course Objectives: 
The aim of this course is to inform students about the types of writing used in relation to public relations and to enable students to acquire the ability to write the texts related to public relations using different media environments. In addition, the development of basic writing skills is aimed at by writing of articles, news, posters, letters, press bulletins, and position papers in order to ensure that students benefit from platforms that can be used as a basis for PR writing strategies.
Course Content: 

Students will become familiar with Office programs and academic citation standards during the course. Students will have the opportunity to develop basic PR outputs, such as press releases and mission / vision statements.

Course Methodology: 
1: Lccture, 2: Interactive Lecture, 3: Special Support/Structural Examples
Course Evaluation Methods: 
A: Testing, B: Oral Exam/ Presentation, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Outcomes

Teaching Methods

Assessment Methods

1) Develop basic PR writing skills

1,2,3,9,10

1,2

A,B,C

2) Use word functions such as spelling and formatting

1,4,5

1,2,3

A,B,C

3) Enter and clear data / Create charts in Excel

1,4,5

1,2,3

A,B,C

4) Using different software and hardware for media production

1,4,5,10

1,2

A,B,C

 
 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

Introduction

 

2

The history of writing and its importance

 

3

Dimensions of the relationship between writing and communicating

 

4

Microsoft Office Programs: Word, Excel and PowerPoint

 

5

The right message, the right text, the right media choice

 

6

Expression and writing in the media

 

7

Press releases, press releases and press release differences and writings

 

8

Midterm

 

9

Writing speech texts

 

10

Radio and television writing

 

11

Writing in terms of presentation techniques

 

12

To prepare the report

 

13

To review the sample text

 

14

To review the sample text

 

15

Final presentations

 

16

Final presentations

 

 
 

Recommended Sources

RECOMMENDED SOURCES
Documents  
Additional Resources  

 

 

Material Sharing

MATERIAL SHARING
Documents  
Assignments  
Exams  

 

 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Ara Sınav

1

60

Ödev

5

40

Totall

 6

100

Contribution of Final Examination to Overall Grade

 1

60

Contribution of In-Term Studies to Overall Grade

 1

40

Totall

 2

100

 
 

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

 

1

S/he has theoretical knowledge about the field of public relations

 

 

 

 

x

 

2

S/he knows the research methods and techniques that are related to the field of public relations.

 

 

 

x

 

 

3

S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations.

 

 

 

 

x

 

4

S/he is able to make oral presentations in English about her/his field.

 

 

 

x

 

 

5

S/he has the digital competencies that are required by the field.

 

 

 

 

x

 

6

S/he has the ability of creative thinking that is required by the field of public relations.

 

 

 

x

 

 

7

S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.

 

 

x

 

 

 

8

S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. 

 

 

 

 

x

 

9

S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.

 

 

x

 

 

 

10

S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

 

 

 

 

x

 

 
 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration

14

3

42

Hours for off-the-classroom study (Pre-study, practice)

16

3

48

Mid-terms

1

3

3

Homework

5

4

20

Final presentation

1

3

3

Total Work Load

 

 

116

Total Work Load / 25 (h)

 

 

4,64

ECTS Credit of the Course

 

 

5

 
 
None