Course Language:
English
Course Coordinator:
Courses given by:
Course Objectives:
The aim of this course is to help students develop an understanding of how and why consumers make certain decisions in the market and to ensure that they have experience with using the knowledge about the psychological and sociological factors that influence consumer behavior for developing marketing strategies and tactics.
Course Content:
The course covers a brief overview of theories, concepts and findings from sociology and psychology that can be used to understand, respond to, and change consumer behavior. Also, their application in marketing decisions will be discussed and experienced in practice through teamwork.
Course Methodology:
1: Lecture; 2: Interactive Lecture; 6: Case Study; 15: Homework
Course Evaluation Methods:
A: Testing, B: Oral Exam/Presentation; C: Homework
Vertical Tabs
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