Communication and Media Research

Course Code:

COMM 220

Course Period:

Spring

Course Type:

Core

P:

2

Lab:

2

Credits:

3

ECTS:

4

Prerequisite Courses:

Seminar in Academic Writing Skills

Course Language:

English

Course Coordinator:

İlknur KALAY, PhD

Courses given by:

İlknur KALAY, PhD

Course Objectives:

The aim this course is to provide the necessary fundamentals of communication and media research methodologies to the students. Via this course, students will learn how to begin, develop and write a research project by applying the theoretical knowledge.

Course Content:

During the course, students will learn how to determine research problem, develop hypothesis and research questions, determine dependent and independent variables, to test validity and reliability of the research, basic ethics rules, research methodologies in social sciences, data collecting techniques, research process, research design, data analysis, writing research report. In process of the course students will design and conduct on their own research projects.

Course Methodology:

1: Lecture, 2: Assignment, 3: Lab.

Course Evaluation Methods:

A: Written exam B: Oral exam C: Assignment

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Programme Learning Outcomes	Teaching Methods	Assessment Methods
1) To describe the fundamental research methodologies in social sciences.	1, 8	1	A
2) To provide competence in methodological and analytical approaches for design and research in the field of communication and media.	1, 7, 8	1, 2, 3	A, C
3) To provide the basis for designing, evaluating a well-developed research project.	1, 7, 8	1, 2	A, C
4) The students obtains the skills to read and analyse research reports and projects in the field of communications and media.	1, 7, 8	1, 2	A, C
5) To develop the skills to collect, analyse and discuss scientific data in the field of communication and media.	1, 7, 8	1, 2, 3	A, B, C
6) To obtains the knowledge about the steps of research project and how to apply them.	1, 3, 7, 8	1, 2, 3	A, B, C

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	Introduction
2	Why do we research?, basic research terminology
3	Quantitative and qualitative hypothesis, purpose, data sources, basic research types, methodology, process of research
4	Fundamental steps of research design, literature review, citation, ethics, proposal form
5	Quantitative and qualitative measurement, sampling, introduction to data collecting techniques
6	Quantitative and qualitative data collecting techniques, validity and reliability in research
7	Writing research report
8	Mid-term
9	Data collecting techniques and lab. practices
10	Data analysis, lab. practices, report writing
11	Data analysis, lab. practices, report writing
12	Data analysis, lab. practices, report writing
13	Assessment of student prepared reports
14	Assessment of student prepared reports
15	Final and oral examination

Recommended Sources

RECOMMENDED SOURCES

Textbook

APA Editorial and Production Staff (2012). APA Style Guide To Electronic References. 6th Edition, Washington: American Psychological Association. www.apa.org

Barzan, J. And Graff, H. F. (2010). Modern Araştırmacı. Fatoş Dilber (Çev.), Ankara: Tübitak Yayınları.

Neuman, W. L. (2014). Social Research Methods: Qualitative and Quantitative Approaches. 7th Edition, Pearson New International Edition (ISBN 978-0-205-78683-1)

Oshima, A. and Houge, A. (2006). Writing Academic English. 4th Edition, London: Pearson Longman.

Priest, Susanna Hornig (1996). Doing Media Research: An Introduction. 2nd Edition, Thousand Oaks, CA: Sage Publications.

Wimmer, R. D. and Dominic, J. R. (2014). Mass Media Research: An Introduction. 10th Edition, Wadsworth, Cengage Learning, Boston.

https://writingcenter.yeditepe.edu.tr/

Additional Resources

Aziz, Aysel (2022). Sosyal Bilimlerde Araştırma Yöntemleri ve Teknikleri. Ankara: Nobel Akademik Yayıncılık.

Bilgin, Nuri (2006). Sosyal Bilimlerde İçerik Analizi, Teknikler ve Örnek Çalışmalar. Ankara: Siyasal Kitabevi.

Day, Robert A. (1996). Bilimsel Makale Nasıl Yazılır, Nasıl Yayınlanır?. Gülay Aşkar Altay (Çev.), Ankara: Tübitak Yayınları.

Dicle, Atilla (2003). Manual For Writing Research Papers Theses & Dissertations. İstanbul: Yeditepe Üniversitesi Yayınları.

Material Sharing

MATERIAL SHARING
Documents	* Examples of research in the field of communication and media. * Lecture notes describing the APA system. * Lecture notes for using the SPSS program. They will be shared on YULearn.
Assignments	* Research proposal form.
Exams	* Midterm. * Research report instead of final. * Oral examination about the research project.

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-Term	1	50
Assignment	1	30
Oral exam	1	20
Total		100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE		50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE		50
Total		100

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	S/he has theoretical knowledge about the field of public relations				x
2	S/he knows the research methods and techniques that are related to the field of public relations.		x
3	S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations.				x
4	S/he is able to make oral presentations in English about her/his field.		x
5	S/he has the digital competencies that are required by the field.		x
6	S/he has the ability of creative thinking that is required by the field of public relations.		x
7	S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.				x
8	S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.			x
9	S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.			x

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Including the exam week: 15x Total course hours/week)	15	4	60
Hours for off-the-classroom study (Pre-study, practice, review/week)	-	-	-
Assignment	1	10	10
Mid-term	1	6	6
Final	1	35	35
Total Work Load			111
Total Work Load / 25 (h)			4.4
ECTS Credit of the Course			4

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