During the course, students will learn how to determine research problem, develop hypothesis and research questions, determine dependent and independent variables, to test validity and reliability of the research, basic ethics rules, research methodologies in social sciences, data collecting techniques, research process, research design, data analysis, writing research report. In process of the course students will design and conduct on their own research projects.
|Learning Outcomes||Programme Learning Outcomes||Teaching Methods||Assessment Methods|
|1) To describe the fundamental research methodologies in social sciences.||1, 8||1||A|
|2) To provide competence in methodological and analytical approaches for design and research in the field of communication and media.||1, 7, 8||1, 2, 3||A, C|
|3) To provide the basis for designing, evaluating a well-developed research project.||1, 7, 8||1, 2||A, C|
|4) The students obtains the skills to read and analyse research reports and projects in the field of communications and media.||1, 7, 8||1, 2||A, C|
|5) To develop the skills to collect, analyse and discuss scientific data in the field of communication and media.||1, 7, 8||1, 2, 3||A, B, C|
|6) To obtains the knowledge about the steps of research project and how to apply them.||1, 3, 7, 8||1, 2, 3||A, B, C|
|2||Why do we research?, basic research terminology|
|3||Quantitative and qualitative hypothesis, purpose, data sources, basic research types, methodology, process of research|
|4||Fundamental steps of research design, literature review, citation, ethics, proposal form|
|5||Quantitative and qualitative measurement, sampling, introduction to data collecting techniques|
|6||Quantitative and qualitative data collecting techniques, validity and reliability in research|
|7||Writing research report|
|9||Data collecting techniques and lab. practices|
|10||Data analysis, lab. practices, report writing|
|11||Data analysis, lab. practices, report writing|
|12||Data analysis, lab. practices, report writing|
|13||Assessment of student prepared reports|
|14||Assessment of student prepared reports|
|15||Final and oral examination|
APA Editorial and Production Staff (2012). APA Style Guide To Electronic References. 6th Edition, Washington: American Psychological Association. www.apa.org
Barzan, J. And Graff, H. F. (2010). Modern Araştırmacı. Fatoş Dilber (Çev.), Ankara: Tübitak Yayınları.
Neuman, W. L. (2014). Social Research Methods: Qualitative and Quantitative Approaches. 7th Edition, Pearson New International Edition (ISBN 978-0-205-78683-1)
Oshima, A. and Houge, A. (2006). Writing Academic English. 4th Edition, London: Pearson Longman.
Priest, Susanna Hornig (1996). Doing Media Research: An Introduction. 2nd Edition, Thousand Oaks, CA: Sage Publications.
Wimmer, R. D. and Dominic, J. R. (2014). Mass Media Research: An Introduction. 10th Edition, Wadsworth, Cengage Learning, Boston.
Aziz, Aysel (2022). Sosyal Bilimlerde Araştırma Yöntemleri ve Teknikleri. Ankara: Nobel Akademik Yayıncılık.
Bilgin, Nuri (2006). Sosyal Bilimlerde İçerik Analizi, Teknikler ve Örnek Çalışmalar. Ankara: Siyasal Kitabevi.
Day, Robert A. (1996). Bilimsel Makale Nasıl Yazılır, Nasıl Yayınlanır?. Gülay Aşkar Altay (Çev.), Ankara: Tübitak Yayınları.
Dicle, Atilla (2003). Manual For Writing Research Papers Theses & Dissertations. İstanbul: Yeditepe Üniversitesi Yayınları.
* Examples of research in the field of communication and media.
* Lecture notes describing the APA system.
* Lecture notes for using the SPSS program.
They will be shared on YULearn.
|Assignments||* Research proposal form.|
* Research report instead of final.
* Oral examination about the research project.
|CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE||50|
|CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE||50|
|COURSE CONTRIBUTION TO PROGRAM|
|No||Program Learning Outcomes||Contribution|
|1||S/he has theoretical knowledge about the field of public relations||x|
|2||S/he knows the research methods and techniques that are related to the field of public relations.||x|
|3||S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations.||x|
|4||S/he is able to make oral presentations in English about her/his field.||x|
|5||S/he has the digital competencies that are required by the field.||x|
|6||S/he has the ability of creative thinking that is required by the field of public relations.||x|
|7||S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.||x|
|8||S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.||x|
|9||S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.||x|
|ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION|
|Course Duration (Including the exam week: 15x Total course hours/week)||15||4||60|
|Hours for off-the-classroom study (Pre-study, practice, review/week)||-||-||-|
|Total Work Load||111|
|Total Work Load / 25 (h)||4.4|
|ECTS Credit of the Course||4|