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Course Code: 
COMM 102
Course Period: 
Spring
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Course Language: 
English
Course Coordinator: 
Course Objectives: 
This introductory course aims at introducing students to the basics of mass communication. It also equips students with necessary skills for comprehending the connections between media and social, economic and political developments in Turkey and in the world.
Course Content: 

The course covers the following topics: the general definition of mass communication; the means, functions, and processes, and effects of mass communication; the development of the press in the world and in Turkey; the history of photography & motion pictures, the history of radio broadcasting; the development of television; the notions of public and private broadcasting; media censorship, legislation and organizations; the history of broadcasting in Turkey; the development of advertising and public relations; and the contemporary internet revolution and its effects in Turkey.

Course Methodology: 
1. Lecture, 2. Interactive Lecture
Course Evaluation Methods: 
A: Testing

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

1) Students can understand the basics of mass communication and mass media.

1, 7

1, 2

A

2) Students can develop knowledge about the history of media in Turkey and in the world. 

1

1, 2

A

3) Students can identify and evaluate the social, political, and cultural effects of media. 

1, 6, 7, 9

1, 2

A

4) Students can develop knowledge about national and international legislation and institutions in media

1, 3, 4, 10

1, 2

A

5) Students can critically evaluate the interaction between media and the economic and political structure of the state.

1, 6, 7, 9, 10

1, 2

A

 
 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

Introduction

 

2

An overview of pre-mass media

 

3

Mass communication concept, mass media, functions of mass communication

 

4

The book history in the world, newspaper and its features, magazines and functions, press in the Ottoman Empire, traditional news values

 

5

Photography and cinema

 

6

Technical development of radio, development of radio broadcasting, technical development of television, development of television broadcasting

 

7

Interaction of mass media with each other, properties of radio, properties of television, common properties of radio and television

 

8

Midterm

 

9

Mass communication process and its effects, public broadcasting and private broadcasting, approaches to the functions of mass communication

 

10

General characteristics of the target audience, socio-economic characteristics of the target audience, effects of broadcasting on the target audience, monitoring measurements

 

11

Organization of radio television broadcasts

 

12

Regulation and control in broadcasting and publishing, national and international media contracts, illegal broadcasting

 

13

The history of broadcasting in Turkey and broadcasting in Turkey today

 

14

Development of advertising and public relations in the world, and the effects of the internet revolution in Turkey

 

15

General overview

 

16

Final exam

 

 
 

Recommended Sources

RECOMMENDED SOURCES
Textbook  Agee, Warre K. & Ault, Philip H. & Emery, Edwin (1997). Introduction To Mass Media. Longman, New York.

Defleur, Melvin L. ve Dennis, Everette E. (2002). Understanding Mass Communication. 7. Edition. Boston: Houghton Mifflin Company.

Kovarik, B. (2011). Revolutions in Communication: Media History from Gutenberg to the Digital Age. New York: Continuum.

Additional Resources Alemdar, Korkmaz (2001). İletişim ve Tarih. 2. Baskı, Ankara: Ümit Yayincilik.

Briggs, A. & Burke, P. (2014). A Social History of the Media: From Gutenberg to the Internet. New York: McGraw Hill.

Cankaya, Özden (2003). Bir Kitle İletişim Kurumunun Tarihi: TRT 1927-2000. İstanbul: Yapı Kredi Yayınları.

İnuğur, Nuri (1992). Türk Basın Tarihi. İstanbul: Gazeteciler Cemiyeti Yayınları.

Kejanlıoğlu, Beybin (2004). Türkiye'de Medyanın Dönüşümü. Ankara: İmge Kitabevi Yayınları.

Akdenizli, B. (2015). Digital Transformations in Turkey: Current Perspectives in Communication Studies. Washington: Rowman & Littlefield.

 

Material Sharing

MATERIAL SHARING

Documents

www.coadsys.yeditepe.edu.tr

Assignments

www.coadsys.yeditepe.edu.tr

Exams

 

 
 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-terms

1

100

Quizzes

 

 

Assignment

 

 

Total

 

100

Contribution of Final Examination to Overall Grade

 

60

Contribution of In-Term Studies to Overall Grade

 

40

Total

 

100

 
 

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

1

S/he has theoretical knowledge about the field of public relations

 

 

 

 

x

2

S/he knows the research methods and techniques that are related to the field of public relations.

 

x

 

 

 

3

S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations.

 

x

 

 

 

4

S/he is able to make oral presentations in English about her/his field.

 

 

 

x

 

5

S/he has the digital competencies that are required by the field.

x

 

 

 

 

6

S/he has the ability of creative thinking that is required by the field of public relations.

 

 

x

 

 

7

S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.

 

 

 

x

 

8

S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. 

x

 

 

 

 

9

S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.

 

x

 

 

 

10

S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

 

 

 

x

 

 
 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration

14

3

42

Hours for off-the-classroom study (Pre-study, practice)

14

4

56

Students Reading

5

2

10

Mid-terms

1

3

3

Final examination

1

3

3

Total Work Load

 

 

114

Total Work Load / 25 (h)

 

 

4,6

ECTS Credit of the Course

 

 

5